Chipotle Mexican Grill Audience in United States

Chipotle Mexican Grill logo

Chipotle Mexican Grill has an estimated audience of 35,973,298 people in United States. 56.1% are female, 43.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Taco Bell, Five Guys, Panera Bread, Panda Express, Jack in the Box.

The average Chipotle Mexican Grill fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taco Bell, Five Guys, Panera Bread, with strongest over-indexing on Taco Bell (4.28× the country average). Demographically, the Chipotle Mexican Grill audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Chipotle Mexican Grill fans

Demographic split for Chipotle Mexican Grill audience in United States
MetricValue
Female56.1%
Male43.9%
Average age37.9
Estimated audience size35,973,298

Audience persona

The typical Chipotle Mexican Grill fan in United States is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Taco Bell.

Top regions in United States

Top regions ranked by reach for Chipotle Mexican Grill in United States
RegionReachAffinity
California5,800,2001.47×
Texas4,889,1351.58×
Florida4,124,4951.69×
New York3,024,1381.5×
Illinois1,971,2681.64×
Ohio1,884,9751.7×
New Jersey1,620,5701.77×
North Carolina1,474,3691.36×
Georgia1,470,5741.33×
Pennsylvania1,422,0871.17×
Virginia1,410,9801.61×
Maryland1,152,0721.86×
Washington1,073,0041.49×
Massachusetts1,058,4441.49×
Colorado1,017,4861.79×
Minnesota918,6301.78×
Michigan828,4420.88×
Indiana695,1181.06×
Tennessee620,1540.86×
Missouri592,6481.02×
Nevada515,7941.48×
Oregon505,2761.23×
South Carolina499,4750.92×
Connecticut424,3411.18×
Wisconsin373,2320.69×
Kansas371,1721.31×
Kentucky338,4370.75×
Arizona327,5530.45×
Utah297,4450.92×
Louisiana246,6400.53×
Oklahoma242,8570.61×
Washington, District of Columbia232,9462.15×
Arkansas173,8810.59×
Nebraska140,5700.78×
Idaho130,0040.72×
New Hampshire129,0020.91×
Rhode Island123,1651.08×
Iowa119,6850.4×
Mississippi109,4640.37×
New Mexico108,6590.6×
Alabama102,9250.2×
Delaware93,8670.95×
West Virginia86,3070.52×
Maine76,5470.59×
Montana51,4200.52×
Vermont36,9930.59×
North Dakota22,8990.31×
South Dakota19,4730.23×
Hawaii15,9500.1×
Wyoming11,0320.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chipotle Mexican Grill audience
BrandAffinityCategory
Taco Bell4.28×Food & Beverages
Five Guys6.81×Food & Beverages
Panera Bread4.58×Food & Beverages
Panda Express3.92×Food & Beverages
Jack in the Box5.12×Food & Beverages
Shake Shack6.65×Food & Beverages
Chick-fil-A2.88×Food & Beverages
Torchy's Tacos11.55×Food & Beverages
Buffalo Wild Wings3.64×Food & Beverages
Subway2.83×Food & Beverages
Wingstop2.96×Food & Beverages
Arby's3.85×Food & Beverages
Burger King2.38×Food & Beverages
Del Taco6.11×Food & Beverages
Hardee's5.48×Food & Beverages
Popeyes Louisiana Kitchen3.63×Food & Beverages
7-Eleven2.42×Shopping
Dairy Queen2.77×Food & Beverages
Texas Roadhouse1.73×Food & Beverages
The Cheesecake Factory3.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chipotle Mexican Grill audience
TraitClusterScore
Convenience OrientationPREMIUM1.49
ExtroversionTHRILL1.46
IndulgenceJOY1.42
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.35
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Chipotle Mexican Grill
CountryShare
United States88.9%
Canada5.2%
United Kingdom1.5%

See Chipotle Mexican Grill audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Chipotle Mexican Grill have in United States?

Chipotle Mexican Grill has an estimated audience of 35,973,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Chipotle Mexican Grill fans?

56.1% of Chipotle Mexican Grill fans are female, 43.9% are male, with an average age of 37.9 years.

Which brands do Chipotle Mexican Grill fans like most?

Chipotle Mexican Grill fans show strongest brand affinity for Taco Bell (4.28×), Five Guys (6.81×), and Panera Bread (4.58×) over the country average.

Where do Chipotle Mexican Grill fans live in United States?

Chipotle Mexican Grill fans in United States are most concentrated in California (reach 5,800,200), Texas (reach 4,889,135), and Florida (reach 4,124,495). These three regions account for the largest share of the active audience.

What other brands do Chipotle Mexican Grill fans also like?

Beyond Chipotle Mexican Grill itself, the audience over-indexes on Five Guys (6.81×), Panera Bread (4.58×), Panda Express (3.92×), and Jack in the Box (5.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chipotle Mexican Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.