Little Caesars Audience in United States

Little Caesars logo

Little Caesars has an estimated audience of 34,588,944 people in United States. 50.1% are female, 49.9% are male, average age 35.4. Top regions: Texas, California, Michigan. Top brand affinities: Slickdeals, Pizza Hut, Wawa Inc., Panda Express, Tennis Warehouse.

The average Little Caesars fan in United States is 35.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Slickdeals, Pizza Hut, Wawa Inc., with strongest over-indexing on Slickdeals (16.56× the country average). Demographically, the Little Caesars audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Little Caesars fans

Demographic split for Little Caesars audience in United States
MetricValue
Female50.1%
Male49.9%
Average age35.4
Estimated audience size34,588,944

Audience persona

The typical Little Caesars fan in United States is balanced, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Slickdeals.

Top regions in United States

Top regions ranked by reach for Little Caesars in United States
RegionReachAffinity
Texas4,879,7781.64×
California4,655,8111.22×
Michigan2,357,8912.61×
Florida2,111,3300.9×
Ohio1,379,1401.29×
Georgia1,230,2491.15×
Tennessee1,203,5321.73×
North Carolina1,195,4761.15×
Illinois1,170,6631.02×
Arizona1,062,8201.5×
Indiana845,2091.34×
South Carolina809,7471.56×
Kentucky789,6881.82×
Virginia778,9070.92×
Alabama755,3421.56×
Pennsylvania673,2540.58×
New York663,1990.34×
Washington615,3250.89×
Missouri608,7301.09×
Colorado549,4751.01×
Oklahoma549,1741.43×
Wisconsin511,6950.98×
Utah492,3861.59×
Louisiana467,3091.05×
Nevada445,3131.33×
Mississippi428,4261.5×
Arkansas413,1911.45×
Maryland396,7470.67×
Oregon365,0840.92×
Minnesota305,7610.62×
West Virginia284,4951.77×
Kansas259,3260.95×
New Jersey224,7540.26×
Nebraska214,1551.23×
New Mexico213,0371.23×
Iowa211,6170.74×
Idaho182,4621.05×
Massachusetts166,8530.24×
South Dakota100,0691.25×
Hawaii90,5320.61×
Connecticut85,7910.25×
Montana64,7870.68×
North Dakota55,4770.78×
Delaware53,0640.56×
Rhode Island39,6730.36×
Maine35,1930.28×
Wyoming33,3540.65×
Alaska32,0160.43×
Washington, District of Columbia27,0450.26×
New Hampshire23,0380.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Caesars audience
BrandAffinityCategory
Slickdeals16.56×Shopping
Pizza Hut3.83×Food & Beverages
Wawa Inc.4.96×Shopping
Panda Express2.8×Food & Beverages
Tennis Warehouse15.92×Shopping
QuikTrip3.87×Shopping
Subway2.38×Food & Beverages
Wingstop2.5×Food & Beverages
International Tennis Federation14.74×Sports
Taco Bell2.05×Food & Beverages
Round Table Pizza7.6×Food & Beverages
Panera Bread2.39×Food & Beverages
Hungry Howie's Pizza12.17×Food & Beverages
Beach tennis19.13×Sports
The Championships, Wimbledon5.72×Sports
Burger King1.82×Food & Beverages
Chipotle Mexican Grill2.21×Food & Beverages
Olive Garden2.35×Food & Beverages
Buffalo Wild Wings2.16×Food & Beverages
Tennis Channel9.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Caesars audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Risk AppetiteTHRILL1.83
ExtroversionTHRILL1.51
Convenience OrientationPREMIUM1.36
Urban LifestyleOPEN1.27
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Little Caesars
CountryShare
United States78.6%
Mexico12.2%
Canada5.3%

See Little Caesars audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Little Caesars have in United States?

Little Caesars has an estimated audience of 34,588,944 people in United States, concentrated in Texas and California.

What is the gender split and age of Little Caesars fans?

50.1% of Little Caesars fans are female, 49.9% are male, with an average age of 35.4 years.

Which brands do Little Caesars fans like most?

Little Caesars fans show strongest brand affinity for Slickdeals (16.56×), Pizza Hut (3.83×), and Wawa Inc. (4.96×) over the country average.

Where do Little Caesars fans live in United States?

Little Caesars fans in United States are most concentrated in Texas (reach 4,879,778), California (reach 4,655,811), and Michigan (reach 2,357,891). These three regions account for the largest share of the active audience.

What other brands do Little Caesars fans also like?

Beyond Little Caesars itself, the audience over-indexes on Pizza Hut (3.83×), Wawa Inc. (4.96×), Panda Express (2.8×), and Tennis Warehouse (15.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Caesars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.