FIFA World Cup 2026 Audience in United States
FIFA World Cup 2026 has an estimated audience of 3,376,446 people in United States. 35.1% are female, 64.9% are male, average age 36.0. Top regions: California, Texas, Florida.
The average FIFA World Cup 2026 fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the FIFA World Cup 2026 audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup 2026 fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 36.0 |
| Estimated audience size | 3,376,446 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 685,125 | 1.85× |
| Texas | 571,358 | 1.97× |
| Florida | 313,033 | 1.37× |
| New York | 286,342 | 1.52× |
| Georgia | 183,297 | 1.76× |
| New Jersey | 173,458 | 2.02× |
| Pennsylvania | 136,074 | 1.2× |
| Washington | 133,943 | 1.98× |
| Illinois | 122,785 | 1.09× |
| Massachusetts | 120,865 | 1.82× |
| Virginia | 104,532 | 1.27× |
| North Carolina | 102,730 | 1.01× |
| Maryland | 72,138 | 1.24× |
| Ohio | 71,884 | 0.69× |
| Arizona | 71,491 | 1.04× |
| Michigan | 65,560 | 0.74× |
| Missouri | 59,309 | 1.09× |
| Colorado | 54,380 | 1.02× |
| Tennessee | 50,015 | 0.74× |
| Indiana | 45,589 | 0.74× |
| Oregon | 41,768 | 1.08× |
| Connecticut | 40,444 | 1.19× |
| Kansas | 39,435 | 1.48× |
| Minnesota | 38,495 | 0.8× |
| South Carolina | 38,400 | 0.76× |
| Nevada | 35,600 | 1.09× |
| Wisconsin | 34,716 | 0.68× |
| Alabama | 32,227 | 0.68× |
| Oklahoma | 29,074 | 0.78× |
| Louisiana | 27,664 | 0.64× |
| Utah | 26,155 | 0.86× |
| Kentucky | 25,678 | 0.61× |
| Arkansas | 20,060 | 0.72× |
| Iowa | 19,103 | 0.69× |
| Washington, District of Columbia | 14,902 | 1.47× |
| New Mexico | 14,824 | 0.88× |
| Nebraska | 14,417 | 0.85× |
| Rhode Island | 13,205 | 1.23× |
| Mississippi | 12,529 | 0.45× |
| Idaho | 11,788 | 0.7× |
| New Hampshire | 11,637 | 0.87× |
| Delaware | 10,785 | 1.16× |
| Hawaii | 10,276 | 0.71× |
| Maine | 8,238 | 0.68× |
| West Virginia | 6,666 | 0.42× |
| Montana | 4,962 | 0.53× |
| Vermont | 4,383 | 0.74× |
| Alaska | 4,252 | 0.59× |
| South Dakota | 4,027 | 0.52× |
| North Dakota | 3,490 | 0.5× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Luxury Orientation | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.13 |
| Sports Activity | POWER | 1.13 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Canada | 11.9% |
| India | 11.0% |
See FIFA World Cup 2026 audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
How to read this data
Audience size is the estimated number of people in United States who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.