FIFA World Cup 2026 Audience in United States
FIFA World Cup 2026 has an estimated audience of 3,376,446 people in United States. 35.1% are female, 64.9% are male, average age 36.0. Top regions: California, Texas, Florida.
The average FIFA World Cup 2026 fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup 2026 fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 36.0 |
| Estimated audience size | 3,376,446 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 685,124 | 1.85× |
| Texas | 571,358 | 1.97× |
| Florida | 313,032 | 1.37× |
| New York | 286,341 | 1.52× |
| Georgia | 183,297 | 1.76× |
| New Jersey | 173,457 | 2.02× |
| Pennsylvania | 136,073 | 1.2× |
| Washington | 133,942 | 1.98× |
| Illinois | 122,785 | 1.09× |
| Massachusetts | 120,865 | 1.82× |
| Virginia | 104,531 | 1.27× |
| North Carolina | 102,729 | 1.01× |
| Maryland | 72,138 | 1.24× |
| Ohio | 71,883 | 0.69× |
| Arizona | 71,490 | 1.04× |
| Michigan | 65,559 | 0.74× |
| Missouri | 59,309 | 1.09× |
| Colorado | 54,379 | 1.02× |
| Tennessee | 50,015 | 0.74× |
| Indiana | 45,589 | 0.74× |
| Oregon | 41,767 | 1.08× |
| Connecticut | 40,443 | 1.19× |
| Kansas | 39,435 | 1.48× |
| Minnesota | 38,495 | 0.8× |
| South Carolina | 38,399 | 0.76× |
| Nevada | 35,600 | 1.09× |
| Wisconsin | 34,715 | 0.68× |
| Alabama | 32,226 | 0.68× |
| Oklahoma | 29,074 | 0.78× |
| Louisiana | 27,663 | 0.64× |
| Utah | 26,154 | 0.86× |
| Kentucky | 25,677 | 0.61× |
| Arkansas | 20,060 | 0.72× |
| Iowa | 19,103 | 0.69× |
| Washington, District of Columbia | 14,902 | 1.47× |
| New Mexico | 14,824 | 0.88× |
| Nebraska | 14,416 | 0.85× |
| Rhode Island | 13,204 | 1.23× |
| Mississippi | 12,528 | 0.45× |
| Idaho | 11,788 | 0.7× |
| New Hampshire | 11,636 | 0.87× |
| Delaware | 10,784 | 1.16× |
| Hawaii | 10,275 | 0.71× |
| Maine | 8,237 | 0.68× |
| West Virginia | 6,666 | 0.42× |
| Montana | 4,962 | 0.53× |
| Vermont | 4,383 | 0.74× |
| Alaska | 4,252 | 0.59× |
| South Dakota | 4,027 | 0.52× |
| North Dakota | 3,490 | 0.5× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| Canada | 11.9% |
| India | 11.0% |
See FIFA World Cup 2026 audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.