Rascasse Audience Intelligence

Sports audiences in United States

The strongest Sports audiences in United States, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in United States 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in United States, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in United States — full ranking

  1. Sports and outdoors173.8M
  2. Sports173.2M
  3. FIFA World Cup 2026171.4M
  4. Fitness and wellness166.1M
  5. NFL154.9M
  6. Outdoor recreation144M
  7. Hobbies and activities130.4M
  8. Physical fitness120.5M
  9. Physical exercise118.3M
  10. Basketball99.2M
  11. NBA93.5M
  12. American football87.6M
  13. Soccer85M
  14. Baseball83.1M
  15. FIFA World Cup80.4M
  16. Golf73M
  17. Training66.8M
  18. MLB64.3M
  19. Planet Fitness61.9M
  20. Team sport57.2M
  21. College football48.6M
  22. Strength training48.3M
  23. Ultimate Fighting Championship46.3M
  24. Rugby league44.3M
  25. Weight training42.8M
  26. Martial arts41.2M
  27. Outdoor enthusiast40.3M
  28. NBA Finals39.7M
  29. Swimming pool39.3M
  30. Fishing39.2M
  31. Swimming39.1M
  32. NBA playoffs38.5M
  33. Mixed martial arts37.4M
  34. Real Madrid C.F.37.1M
  35. Los Angeles Lakers36.4M
  36. Yoga36.3M
  37. Super Bowl36.2M
  38. NFL Network35.6M
  39. Sports equipment34.7M
  40. PGA Tour34.6M
  41. WWE34.6M
  42. Golf course34M
  43. Track and field33.9M
  44. Golden State Warriors33.3M
  45. Running33M
  46. College basketball32.8M
  47. Men's Fitness31.2M
  48. Golf club30.6M
  49. Volleyball30.3M
  50. NHL30.1M
Section 02

Other categories in United States