Hobbies and activities Audience in United States

Hobbies and activities logo

Hobbies and activities has an estimated audience of 130,375,722 people in United States. 52.2% are female, 47.8% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Pro-Ject, Fábio Porchat, Joshua Jackson, Ken Griffey Jr..

The average Hobbies and activities fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Pro-Ject, Fábio Porchat, with strongest over-indexing on Home construction (4.02× the country average). Demographically, the Hobbies and activities audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Hobbies and activities fans

Demographic split for Hobbies and activities audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.3
Estimated audience size130,375,722

Audience persona

The typical Hobbies and activities fan in United States is balanced, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Hobbies and activities in United States
RegionReachAffinity
California6,574,0470.46×
Texas4,231,8620.38×
Florida2,979,4010.34×
New York2,737,5080.38×
Georgia1,797,3070.45×
Pennsylvania1,479,6920.34×
Ohio1,476,5300.37×
Mississippi1,393,5861.3×
Michigan1,388,2120.41×
Illinois1,387,8610.32×
Louisiana1,239,0710.74×
Arkansas1,238,0411.15×
North Carolina1,235,4550.31×
Oklahoma1,210,7510.84×
Virginia1,196,5270.38×
Kentucky1,191,5640.73×
New Jersey1,187,6400.36×
Alabama1,153,3820.63×
West Virginia1,150,4701.89×
Washington1,121,8380.43×
Maryland1,116,1100.5×
Missouri1,115,2000.53×
Tennessee1,098,8000.42×
South Carolina1,090,9370.56×
Indiana1,062,9330.45×
Kansas1,062,6461.03×
Idaho1,062,3991.62×
Wisconsin1,055,9210.54×
Arizona1,016,8820.38×
Hawaii1,014,8821.81×
Iowa1,008,8190.94×
Oregon984,3810.66×
New Hampshire947,9421.85×
Massachusetts933,7440.36×
Nebraska928,2431.42×
Connecticut926,8320.71×
New Mexico923,3961.41×
Nevada920,4100.73×
Utah903,2330.77×
Maine900,0001.96×
Minnesota870,8520.47×
Colorado839,0300.41×
Rhode Island799,7402.21×
Montana697,0502.77×
Delaware693,1802.28×
Washington, District of Columbia591,8701.51×
North Dakota516,1503.59×
Vermont441,0903.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobbies and activities audience
BrandAffinityCategory
Home construction4.02×Home & Garden
Pro-Ject4.93×Music & Radio
Fábio Porchat54.65×Movies & TV
Joshua Jackson3.92×Movies & TV
Ken Griffey Jr.5.91×Sports
CAC 403.41×Business & Career
Grover Cleveland5.5×Politics & Society
9NEWS (KUSA)2.97×Movies & TV
Fernando Valenzuela7.1×Sports
Tierra Cali4.18×Travel & Leisure
Julio Cesar Chavez Jr.3.56×Sports
Embroidery Library7.23×Home & Garden
La Opinión3.28×News
Nasal cavity3.6×Health
New York Harbor5.31×Travel & Leisure
Temple Grandin3×Literature
Cadillac CT65.54×Cars & Mobility
Japanese domestic market1.83×Politics & Society
Goldberg Variations12.4×Music & Radio
Roger Federer2.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobbies and activities audience
TraitClusterScore
DIY MentalityTHRILL4.15
SustainabilityBALANCE1.36
LGBTQ+ IdentityOPEN1.36
TravellingTHRILL1.36
Urban LifestyleOPEN1.35
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%

See Hobbies and activities audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Hobbies and activities have in United States?

Hobbies and activities has an estimated audience of 130,375,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Hobbies and activities fans?

52.2% of Hobbies and activities fans are female, 47.8% are male, with an average age of 37.3 years.

Which brands do Hobbies and activities fans like most?

Hobbies and activities fans show strongest brand affinity for Home construction (4.02×), Pro-Ject (4.93×), and Fábio Porchat (54.65×) over the country average.

Where do Hobbies and activities fans live in United States?

Hobbies and activities fans in United States are most concentrated in California (reach 6,574,047), Texas (reach 4,231,862), and Florida (reach 2,979,401). These three regions account for the largest share of the active audience.

What other brands do Hobbies and activities fans also like?

Beyond Hobbies and activities itself, the audience over-indexes on Pro-Ject (4.93×), Fábio Porchat (54.65×), Joshua Jackson (3.92×), and Ken Griffey Jr. (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.