Rascasse Audience Intelligence

Hobbies and activities Audience in United States

A data profile of the people who buy, follow and care about Hobbies and activities in United States — modelled from more than twelve digital signal sources. Hobbies and activities has an estimated audience of 130,375,722 people in United States.

#23among Lifestyle cluster in United States#31among Topic in United States#7in Sports

The average Hobbies and activities fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Singer-songwriter (1.52× the country average).

Demographically, the Hobbies and activities audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobbies and activities fan in United States is balanced, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Singer-songwriter.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobbies and activities profile in United States.

Audience size
130.4M
in United States
Gender
52.2%♀
47.8% male
Age
37.3
average years
Country rank
#40
Topic in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobbies and activities fans

52.2% are female, 47.8% are male, average age 37.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Hobbies and activities audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.3
Estimated audience size130,375,722
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Hobbies and activities audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4919%
50+19%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Hobbies and activities audience comes from United States.

Worldwide audience distribution share by country for Hobbies and activities
CountryShare
United States21.1%
Japan11.9%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobbies and activities audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobbies and activities fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~300K1.43×
02North Dakota~400K1.42×
03Delaware~400K1.21×
04Rhode Island~500K1.20×
05Montana~400K1.19×
06Hawaii~600K1.14×
07Idaho~700K1.12×
08West Virginia~700K1.12×
09New Hampshire~600K1.12×
10Maine~500K1.12×
11Nebraska~700K1.08×
12Washington, District of Columbia~400K1.08×
13New Mexico~700K1.07×
14Alaska~300K1.07×
15Mississippi~1M1.05×
16South Dakota~300K1.04×
17Arkansas~1M1.03×
18Kansas~1M1.01×
19Oklahoma~1.5M0.98×
20Iowa~1M0.98×
21Louisiana~1.5M0.95×
22Kentucky~1.5M0.95×
23Utah~1M0.95×
24Connecticut~1M0.94×
25Nevada~1M0.94×
26Alabama~1.5M0.93×
27Oregon~1.5M0.93×
28South Carolina~2M0.91×
29Wisconsin~2M0.91×
30Indiana~2M0.90×
31Missouri~2M0.90×
32Minnesota~1.5M0.90×
33Tennessee~2.5M0.89×
34Maryland~2M0.89×
35Colorado~2M0.88×
36Arizona~2.5M0.87×
37Massachusetts~2M0.87×
38Washington~2.5M0.86×
39Michigan~3M0.85×
40New Jersey~3M0.85×
41Virginia~2.5M0.85×
42Georgia~3.5M0.84×
43North Carolina~3.5M0.84×
44Ohio~3.5M0.83×
45Pennsylvania~3.5M0.82×
46Illinois~3.5M0.82×
47Texas~8.5M0.74×
48New York~5.5M0.73×
49Florida~6.5M0.72×
50California~10M0.71×
Fig. 06

Affinity by region

Affinity by region — Hobbies and activities, United States
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobbies and activities audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobbies and activities audience
#·InterestCategoryAffinity×
01Brico DépôtShopping3.41×
02Germany's Next TopmodelMovies & TV3.31×
03Renault KangooCars & Mobility3.10×
04Sinar HarianNews2.63×
05Donald DuckMovies & TV2.48×
06Farid BangMusic & Radio2.46×
07Falls Music and Arts FestivalMusic & Radio1.96×
08Alfa Romeo Giulietta (2010)Cars & Mobility1.77×
09England cricket teamSports1.70×
10Autism AwarenessHealth1.61×
11Charles, Prince of WalesPolitics & Society1.61×
12Ulla PopkenFashion & Accessoires1.61×
13VuelingTravel & Leisure1.60×
14Refinery29Fashion & Accessoires1.60×
15Urban GardeningHome & Garden1.60×
16Diabetes mellitus awarenessHealth1.59×
17MicrobloggingTechnology & Electronics1.59×
18Income taxBusiness & Career1.59×
19Payment cardFashion & Accessoires1.55×
20Singer-songwriterMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobbies and activities audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobbies and activities audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.24×
MindfulnessBALANCE1.20×
SustainabilityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobbies and activities audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.62×
Community OrientationOPEN0.80×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobbies and activities have in United States?

Hobbies and activities has an estimated audience of 130,375,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hobbies and activities fans?

52.2% of Hobbies and activities fans are female, 47.8% are male, with an average age of 37.3 years.

03

Which brands do Hobbies and activities fans like most?

Hobbies and activities fans show strongest brand affinity for Singer-songwriter (1.52×), Diabetes mellitus awareness (1.59×), and Microblogging (1.59×) over the country average.

04

Where do Hobbies and activities fans live in United States?

Hobbies and activities fans in United States are most concentrated in California (reach ~10M), Texas (reach ~8.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hobbies and activities fans also like?

Beyond Hobbies and activities itself, the audience over-indexes on Diabetes mellitus awareness (1.59×), Microblogging (1.59×), Autism Awareness (1.61×), and Income tax (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Hobbies and activities audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobbies and activities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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