England cricket team Audience in United States

England cricket team logo

England cricket team has an estimated audience of 604,741 people in United States. 30.2% are female, 69.8% are male, average age 33.3. Top regions: New York, Texas, California. Top brand affinities: Home and garden, Hobbies and activities, Big Bash League, Yahoo!奇摩名人娛樂, Zoom (TV channel).

The average England cricket team fan in United States is 33.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Home and garden, Hobbies and activities, Big Bash League, with strongest over-indexing on Home and garden (1.7× the country average). Demographically, the England cricket team audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cricket

Demographics of England cricket team fans

Demographic split for England cricket team audience in United States
MetricValue
Female30.2%
Male69.8%
Average age33.3
Estimated audience size604,741

Audience persona

The typical England cricket team fan in United States is more male, around 33.3 years old, with strong Need for Security tendencies and a notable affinity for Home and garden.

Top regions in United States

Top regions ranked by reach for England cricket team in United States
RegionReachAffinity
New York127,9083.79×
Texas91,7551.76×
California91,1681.37×
New Jersey57,3733.73×
Florida56,9271.39×
Illinois35,1801.75×
Georgia31,3561.68×
Virginia28,3051.92×
Pennsylvania26,3031.29×
North Carolina21,4541.18×
Maryland18,8811.82×
Massachusetts18,2771.53×
Washington17,0461.41×
Ohio16,6580.89×
Michigan16,2931.03×
Connecticut12,9202.13×
Arizona12,1700.99×
Indiana10,8610.98×
Missouri8,1170.83×
Tennessee7,6260.63×
South Carolina6,1860.68×
Colorado6,0710.64×
Minnesota5,4270.63×
Wisconsin5,3250.59×
Alabama5,2460.62×
Kentucky4,9970.66×
Oregon4,7500.69×
Oklahoma4,5410.68×
Kansas4,2050.88×
Arkansas3,8390.77×
Louisiana3,7690.48×
Nevada3,5610.61×
Delaware2,6631.6×
Iowa2,6520.53×
Utah2,5340.47×
Nebraska2,2210.73×
Mississippi2,1810.44×
Washington, District of Columbia2,1501.18×
New Hampshire1,5400.65×
New Mexico1,1730.39×
Maine1,1080.51×
Idaho1,0980.36×
Rhode Island1,0000.52×
West Virginia8830.31×
Alaska8540.66×
Hawaii8390.32×
Montana7090.42×
North Dakota5970.48×
Vermont5850.55×
South Dakota5540.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for England cricket team audience
BrandAffinityCategory
Home and garden1.7×Home & Garden
Hobbies and activities1.7×Sports
Big Bash League19.29×Sports
Yahoo!奇摩名人娛樂2.16×Internet & Social Media
Zoom (TV channel)3.08×Technology & Electronics
Cinema of India5.3×Movies & TV
Indian Premier League3.13×Sports
Indeed.com1.76×Business & Career
Tamil cinema9.06×Movies & TV
Wool2.39×Fashion & Accessoires
Cricket Australia26.06×Sports
NBA playoffs2.18×Sports
NBA Finals1.99×Sports
Lace wig2.24×Beauty & Wellness
Curly Hair2.41×Beauty & Wellness
Wawa Inc.2.17×Shopping
Google Flights2.2×Travel & Leisure
Yahoo!ショッピング1.71×
Casey1.97×Music & Radio
Sari-sari store7.01×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by England cricket team audience
TraitClusterScore
Need for SecurityCONSERVATISM1.94
Quality AwarenessPREMIUM1.42
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.33
Price SensitivityPREMIUM1.33
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for England cricket team
CountryShare
India62.5%
United Kingdom10.2%
Pakistan4.4%

See England cricket team audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does England cricket team have in United States?

England cricket team has an estimated audience of 604,741 people in United States, concentrated in New York and Texas.

What is the gender split and age of England cricket team fans?

30.2% of England cricket team fans are female, 69.8% are male, with an average age of 33.3 years.

Which brands do England cricket team fans like most?

England cricket team fans show strongest brand affinity for Home and garden (1.7×), Hobbies and activities (1.7×), and Big Bash League (19.29×) over the country average.

Where do England cricket team fans live in United States?

England cricket team fans in United States are most concentrated in New York (reach 127,908), Texas (reach 91,755), and California (reach 91,168). These three regions account for the largest share of the active audience.

What other brands do England cricket team fans also like?

Beyond England cricket team itself, the audience over-indexes on Hobbies and activities (1.7×), Big Bash League (19.29×), Yahoo!奇摩名人娛樂 (2.16×), and Zoom (TV channel) (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for England cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.