Rascasse Audience Intelligence

Wawa Inc. Target Market in United States

Name: Wawa Inc. — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Wawa Inc. in United States — modelled from more than twelve digital signal sources. Wawa Inc. has an estimated audience of 34,225,231 people in United States.

#81among Brand in United States #41in Shopping

The average Wawa Inc. fan in United States is 38.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Pennsylvania, New Jersey.

Top brand affinities include QuikTrip, Sheetz, 7-Eleven, with strongest over-indexing on QuikTrip (26.2× the country average).

Demographically, the Wawa Inc. audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wawa Inc. fan in United States is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for QuikTrip.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wawa Inc. profile in United States.

Audience size

34.2M

in United States

Gender

48.7%♀

51.3% male

Age

38.2

average years

Country rank

#744

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Wawa Inc.

48.7% are female, 51.3% are male, average age 38.2.

Fig. 02

Gender split

48.7%

Female

51.3%

Male

Demographic split for Wawa Inc. audience in United States
Metric	Value
Female	48.7%
Male	51.3%
Average age	38.2
Estimated audience size	34,225,231

Fig. 03

Age distribution

Age distribution of the Wawa Inc. audience in United States
Age bracket	Share	%
16-19		21%
20-29		22%
30-39		21%
40-49		19%
50+		18%

Fig. 04

Worldwide distribution

95.2%

of the worldwide Wawa Inc. audience comes from United States.

Worldwide audience distribution share by country for Wawa Inc.
Country	Share
United States	95.2%
Poland	1.0%
Malaysia	0.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wawa Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Wawa Inc. customers by region in United States
#	Region	Reach	×
01	Delaware	~700K	11.74×
02	New Jersey	~6.5M	9.08×
03	Pennsylvania	~8M	7.25×
04	Florida	~12M	5.31×
05	Virginia	~3.5M	4.67×
06	Maryland	~2M	3.82×
07	Washington, District of Columbia	~200K	2.04×
08	North Carolina	~800K	0.78×
09	Kentucky	~300K	0.78×
10	Indiana	~500K	0.77×
11	Alabama	~200K	0.52×
12	Ohio	~400K	0.44×
13	West Virginia	~70K	0.44×
14	Georgia	~400K	0.42×
15	South Carolina	~200K	0.32×
16	New York	~500K	0.30×
17	Connecticut	~80K	0.26×
18	Vermont	~10K	0.20×
19	Tennessee	~100K	0.19×
20	Rhode Island	~20K	0.19×
21	Massachusetts	~100K	0.18×
22	Alaska	~10K	0.17×
23	New Hampshire	~20K	0.16×
24	Maine	~20K	0.16×
25	North Dakota	~10K	0.16×
26	South Dakota	~10K	0.15×
27	Mississippi	~40K	0.14×
28	Louisiana	~50K	0.13×
29	Montana	~10K	0.13×
30	Oklahoma	~40K	0.11×
31	Hawaii	~10K	0.11×
32	Illinois	~100K	0.10×
33	Michigan	~90K	0.10×
34	Arizona	~70K	0.10×
35	Missouri	~50K	0.10×
36	Colorado	~50K	0.10×
37	Arkansas	~30K	0.10×
38	Iowa	~30K	0.10×
39	Kansas	~30K	0.10×
40	Idaho	~20K	0.10×
41	Nebraska	~20K	0.10×
42	New Mexico	~20K	0.10×
43	Texas	~300K	0.09×
44	Washington	~60K	0.09×
45	Nevada	~30K	0.09×
46	Wisconsin	~40K	0.08×
47	Minnesota	~40K	0.08×
48	Oregon	~30K	0.08×
49	Utah	~20K	0.08×
50	California	~300K	0.07×

Affinity by region — Wawa Inc., United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wawa Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wawa Inc. audience
#	Interest	Category	×
01	Pepperstone	Business & Career	127.96×
02	RPG Maker Web	Website / Newspaper / Magazine	109.41×
03	RPG Maker	Games	100.13×
04	Green bean casserole	Food & Beverages	55.04×
05	S&P Dow Jones Indices	Business & Career	50.24×
06	Hardik Pandya	Sports	40.96×
07	Lukoil	Cars & Mobility	33.42×
08	Sheetz	Cars & Mobility	30.65×
09	QuikTrip	Shopping	26.20×
10	C-Town Supermarkets	Shopping	17.39×
11	Texaco	Cars & Mobility	15.79×
12	Citgo	Cars & Mobility	14.13×
13	Speedway LLC	Food & Beverages	12.43×
14	Ampm	Food & Beverages	11.57×
15	7-Eleven	Shopping	8.47×
16	Kwik Trip	Shopping	8.40×
17	Philadelphia (magazine)	News	8.26×
18	Circle K	Shopping	6.92×
19	Sunoco	Cars & Mobility	5.58×
20	Chevron Corporation	Home & Garden	4.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wawa Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Wawa Inc. audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.26×
Patriotism	CONSERVATISM	1.13×
Mindfulness	BALANCE	1.11×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Wawa Inc. audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.87×
Healthy Lifestyle	BALANCE	0.92×
Career Orientation	POWER	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Wawa Inc.'s target market in United States?

Wawa Inc.'s target market in United States covers an estimated 34,225,231 people, concentrated in Florida and Pennsylvania.

What is the gender split and age of Wawa Inc. customers?

48.7% of the Wawa Inc. audience are female, 51.3% are male, with an average age of 38.2 years.

Which brands do Wawa Inc. fans like most?

Wawa Inc. fans show strongest brand affinity for QuikTrip (26.2×), Sheetz (30.65×), and 7-Eleven (8.47×) over the country average.

Where do Wawa Inc. fans live in United States?

Wawa Inc. fans in United States are most concentrated in Florida (reach ~12M), Pennsylvania (reach ~8M), and New Jersey (reach ~6.5M). These three regions account for the largest share of the active audience.

What other brands do Wawa Inc. fans also like?

Beyond Wawa Inc. itself, the audience over-indexes on Sheetz (30.65×), 7-Eleven (8.47×), Speedway LLC (12.43×), and Pepperstone (127.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wawa Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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