Wawa Inc. Audience in United States

Wawa Inc. logo

Wawa Inc. has an estimated audience of 32,295,730 people in United States. 48.7% are female, 51.3% are male, average age 38.2. Top regions: Florida, Pennsylvania, New Jersey. Top brand affinities: QuikTrip, Sheetz, RaceTrac, 7-Eleven, Speedway LLC.

The average Wawa Inc. fan in United States is 38.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Pennsylvania, New Jersey. Top brand affinities include QuikTrip, Sheetz, RaceTrac, with strongest over-indexing on QuikTrip (26.2× the country average). Demographically, the Wawa Inc. audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Wawa Inc. fans

Demographic split for Wawa Inc. audience in United States
MetricValue
Female48.7%
Male51.3%
Average age38.2
Estimated audience size32,295,730

Audience persona

The typical Wawa Inc. fan in United States is balanced, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for QuikTrip.

Top regions in United States

Top regions ranked by reach for Wawa Inc. in United States
RegionReachAffinity
Florida11,902,0825.44×
Pennsylvania7,872,0377.24×
New Jersey6,390,0008.11×
Virginia3,638,9294.63×
Maryland2,216,2463.99×
North Carolina884,1140.91×
New York719,4800.4×
Delaware693,18010.74×
Georgia521,0000.52×
California340,6570.1×
Texas339,5940.12×
Ohio314,5660.32×
Alabama295,0680.65×
Washington, District of Columbia212,3052.19×
Indiana196,0820.33×
South Carolina193,7030.4×
Kentucky156,6950.39×
Massachusetts149,8690.24×
Tennessee145,2660.22×
Illinois142,0520.13×
Michigan109,6450.13×
Connecticut106,7890.33×
Arizona78,4020.12×
Washington71,3070.11×
Missouri64,3510.12×
West Virginia63,9610.43×
Louisiana60,4250.15×
Colorado59,8690.12×
Wisconsin45,8260.09×
Oklahoma43,3770.12×
Minnesota42,6970.09×
Mississippi38,7270.15×
Oregon33,1750.09×
Nevada31,4280.1×
Iowa27,2390.1×
Arkansas26,8820.1×
Kansas26,2550.1×
Utah22,8230.08×
Rhode Island21,3180.21×
New Hampshire21,2800.17×
Maine19,4870.17×
Nebraska13,4500.08×
New Mexico12,2800.08×
Vermont10,8540.19×
Idaho10,7430.07×
Hawaii10,3430.07×
Alaska6,1520.09×
Montana5,9230.07×
South Dakota5,2070.07×
North Dakota4,7330.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wawa Inc. audience
BrandAffinityCategory
QuikTrip26.2×Shopping
Sheetz30.65×Cars & Mobility
RaceTrac18.84×Cars & Mobility
7-Eleven8.47×Shopping
Speedway LLC12.43×Food & Beverages
Pepperstone127.96×Business & Career
RPG Maker100.13×Games
Asia Cup16.21×Sports
Circle K6.92×Shopping
Green bean casserole55.04×Food & Beverages
Lukoil33.42×Cars & Mobility
Kwik Trip8.4×Shopping
Hardik Pandya40.96×Sports
Citgo14.13×Cars & Mobility
Texaco15.79×Cars & Mobility
RPG Maker Web109.41×
S&P Dow Jones Indices50.24×Business & Career
Philadelphia (magazine)8.26×News
Chevron Corporation4.55×Home & Garden
Sunoco5.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wawa Inc. audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.55
Urban LifestyleOPEN1.51
Convenience OrientationPREMIUM1.38
IndulgenceJOY1.32
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Wawa Inc.
CountryShare
United States95.0%
Poland1.0%
Malaysia0.4%

See Wawa Inc. audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Wawa Inc. have in United States?

Wawa Inc. has an estimated audience of 32,295,730 people in United States, concentrated in Florida and Pennsylvania.

What is the gender split and age of Wawa Inc. fans?

48.7% of Wawa Inc. fans are female, 51.3% are male, with an average age of 38.2 years.

Which brands do Wawa Inc. fans like most?

Wawa Inc. fans show strongest brand affinity for QuikTrip (26.2×), Sheetz (30.65×), and RaceTrac (18.84×) over the country average.

Where do Wawa Inc. fans live in United States?

Wawa Inc. fans in United States are most concentrated in Florida (reach 11,902,082), Pennsylvania (reach 7,872,037), and New Jersey (reach 6,390,000). These three regions account for the largest share of the active audience.

What other brands do Wawa Inc. fans also like?

Beyond Wawa Inc. itself, the audience over-indexes on Sheetz (30.65×), RaceTrac (18.84×), 7-Eleven (8.47×), and Speedway LLC (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wawa Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.