Rascasse Audience Intelligence

Sunoco Target Market in United States

A data profile of the people who buy, follow and care about Sunoco in United States — modelled from more than twelve digital signal sources. Sunoco has an estimated audience of 9,955,787 people in United States.

#2among Fuel / petrol in United States#363among Brand in United States#145in Cars & Mobility

The average Sunoco fan in United States is 39.6 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Florida.

Top brand affinities include Citgo, Speedway LLC, Lukoil, with strongest over-indexing on Citgo (39.07× the country average).

Demographically, the Sunoco audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunoco fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Citgo.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunoco profile in United States.

Audience size
10M
in United States
Gender
31.0%♀
69.0% male
Age
39.6
average years
Country rank
#3591
Brand in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunoco

31.0% are female, 69.0% are male, average age 39.6.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Sunoco audience in United States
MetricValue
Female31.0%
Male69.0%
Average age39.6
Estimated audience size9,955,787
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Sunoco audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3916%
40-4921%
50+24%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Sunoco audience comes from United States.

Worldwide audience distribution share by country for Sunoco
CountryShare
United States97.0%
Canada0.3%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunoco audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunoco customers by region in United States
#RegionReachAffinity×
01Pennsylvania~2M6.48×
02Vermont~50K3.30×
03New Jersey~800K3.26×
04New York~1.5M2.87×
05Virginia~600K2.70×
06Ohio~700K2.66×
07Maryland~300K2.12×
08Hawaii~80K1.98×
09Rhode Island~60K1.94×
10Washington, District of Columbia~50K1.93×
11Delaware~50K1.92×
12New Hampshire~70K1.91×
13Massachusetts~300K1.88×
14Connecticut~200K1.69×
15Michigan~400K1.67×
16Florida~900K1.43×
17West Virginia~50K1.21×
18Maine~40K1.14×
19South Carolina~200K1.12×
20Texas~800K1.04×
21Indiana~200K0.98×
22Kentucky~90K0.82×
23Alaska~10K0.59×
24Alabama~70K0.58×
25Wyoming~6K0.48×
26North Carolina~100K0.45×
27Tennessee~80K0.44×
28Georgia~100K0.42×
29Arkansas~30K0.41×
30Louisiana~50K0.40×
31Mississippi~30K0.40×
32Montana~10K0.40×
33Kansas~20K0.30×
34South Dakota~6K0.30×
35Idaho~10K0.28×
36Oklahoma~30K0.26×
37Nebraska~10K0.24×
38New Mexico~9K0.20×
39Missouri~30K0.19×
40Utah~20K0.19×
41Iowa~10K0.18×
42Oregon~20K0.17×
43Arizona~30K0.16×
44Wisconsin~20K0.15×
45Nevada~10K0.14×
46Minnesota~20K0.12×
47Illinois~30K0.11×
48Washington~20K0.11×
49Colorado~20K0.11×
50California~60K0.06×
Fig. 06

Affinity by region

Affinity by region — Sunoco, United States
0.06×1.00×6.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunoco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunoco audience
#·InterestCategoryAffinity×
01LukoilCars & Mobility54.67×
02CitgoCars & Mobility39.07×
03TexacoCars & Mobility13.23×
04Speedway LLCFood & Beverages12.72×
05KeyBankBusiness & Career11.62×
06SheetzCars & Mobility6.49×
07Kwik TripShopping6.36×
08ExxonCars & Mobility5.89×
09Wawa Inc.Shopping5.32×
10Diesel fuelCars & Mobility5.26×
11CanvaTechnology & Electronics5.21×
12Chevron CorporationHome & Garden5.16×
13Circle KShopping5.00×
14QuikTripShopping4.49×
157-ElevenShopping4.08×
16Staples (Canada)Business & Career4.07×
17Advance Auto PartsCars & Mobility3.89×
18CarGurusCars & Mobility3.51×
19AutoZoneCars & Mobility3.37×
20Google MapsInternet & Social Media2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunoco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunoco audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.65×
TraditionCONSERVATISM1.57×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunoco audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
IndulgenceJOY0.84×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunoco's target market in United States?

Sunoco's target market in United States covers an estimated 9,955,787 people, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Sunoco customers?

31.0% of the Sunoco audience are female, 69.0% are male, with an average age of 39.6 years.

03

Which brands do Sunoco fans like most?

Sunoco fans show strongest brand affinity for Citgo (39.07×), Speedway LLC (12.72×), and Lukoil (54.67×) over the country average.

04

Where do Sunoco fans live in United States?

Sunoco fans in United States are most concentrated in Pennsylvania (reach ~2M), New York (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Sunoco fans also like?

Beyond Sunoco itself, the audience over-indexes on Speedway LLC (12.72×), Lukoil (54.67×), Wawa Inc. (5.32×), and KeyBank (11.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Sunoco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunoco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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