Sunoco Audience in United States

Sunoco logo

Sunoco has an estimated audience of 9,058,128 people in United States. 31.0% are female, 69.0% are male, average age 39.6. Top regions: Pennsylvania, New York, Florida. Top brand affinities: Citgo, Speedway LLC, Lukoil, Wawa Inc., AutoZone.

The average Sunoco fan in United States is 39.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Florida. Top brand affinities include Citgo, Speedway LLC, Lukoil, with strongest over-indexing on Citgo (39.07× the country average). Demographically, the Sunoco audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Sunoco fans

Demographic split for Sunoco audience in United States
MetricValue
Female31.0%
Male69.0%
Average age39.6
Estimated audience size9,058,128

Audience persona

The typical Sunoco fan in United States is more male, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Citgo.

Top regions in United States

Top regions ranked by reach for Sunoco in United States
RegionReachAffinity
Pennsylvania1,977,8246.48×
New York1,441,3732.85×
Florida1,170,7901.91×
Texas1,039,6671.34×
Ohio808,9372.9×
New Jersey782,3743.4×
Virginia526,3272.39×
Michigan398,0511.68×
Maryland297,4141.91×
Massachusetts259,0891.45×
Indiana184,0021.11×
South Carolina178,2831.31×
North Carolina171,0940.63×
Georgia162,3550.58×
Connecticut143,3551.58×
Kentucky113,1881×
Tennessee105,0630.58×
California83,6350.08×
Alabama65,2320.52×
Hawaii64,5971.66×
Illinois52,5870.17×
Washington, District of Columbia51,2471.88×
Rhode Island50,1391.74×
West Virginia49,2861.17×
Louisiana48,2030.41×
New Hampshire47,2151.32×
Delaware43,4411.74×
Vermont41,0162.58×
Missouri35,0930.24×
Oklahoma33,1410.33×
Maine30,4710.94×
Arkansas29,1680.39×
Kansas28,1910.39×
Arizona25,1360.14×
Wisconsin22,9950.17×
Mississippi20,5100.27×
Washington18,8240.1×
Colorado17,0940.12×
Utah15,1840.19×
Oregon14,0540.14×
Nevada12,9130.15×
Minnesota12,3810.1×
Iowa8,1330.11×
New Mexico7,4440.16×
Nebraska5,4530.12×
North Dakota3,4860.19×
Idaho2,9210.06×
South Dakota2,8710.14×
Montana1,7200.07×
Wyoming1,0760.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunoco audience
BrandAffinityCategory
Citgo39.07×Cars & Mobility
Speedway LLC12.72×Food & Beverages
Lukoil54.67×Cars & Mobility
Wawa Inc.5.32×Shopping
AutoZone3.37×Cars & Mobility
KeyBank11.62×Business & Career
Sheetz6.49×Cars & Mobility
Staples (Canada)4.07×Business & Career
7-Eleven4.08×Shopping
Circle K5×Shopping
RaceTrac8.26×Cars & Mobility
Exxon5.89×Cars & Mobility
Google Maps2.57×Internet & Social Media
QuikTrip4.49×Shopping
Chevron Corporation5.16×Home & Garden
Advance Auto Parts3.89×Cars & Mobility
CarGurus3.51×Cars & Mobility
Kwik Trip6.36×Shopping
Texaco13.23×Cars & Mobility
Diesel fuel5.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunoco audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Risk AppetiteTHRILL2.03
Career OrientationPOWER1.47
Convenience OrientationPREMIUM1.34
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sunoco
CountryShare
United States96.8%
Canada0.4%
Japan0.4%

See Sunoco audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Sunoco have in United States?

Sunoco has an estimated audience of 9,058,128 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Sunoco fans?

31.0% of Sunoco fans are female, 69.0% are male, with an average age of 39.6 years.

Which brands do Sunoco fans like most?

Sunoco fans show strongest brand affinity for Citgo (39.07×), Speedway LLC (12.72×), and Lukoil (54.67×) over the country average.

Where do Sunoco fans live in United States?

Sunoco fans in United States are most concentrated in Pennsylvania (reach 1,977,824), New York (reach 1,441,373), and Florida (reach 1,170,790). These three regions account for the largest share of the active audience.

What other brands do Sunoco fans also like?

Beyond Sunoco itself, the audience over-indexes on Speedway LLC (12.72×), Lukoil (54.67×), Wawa Inc. (5.32×), and AutoZone (3.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunoco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.