Rascasse Audience Intelligence

QuikTrip Target Market in United States

A data profile of the people who buy, follow and care about QuikTrip in United States — modelled from more than twelve digital signal sources. QuikTrip has an estimated audience of 21,950,232 people in United States.

#1among Convenience store in United States#152among Brand in United States#65in Shopping

The average QuikTrip fan in United States is 37.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Arizona.

Top brand affinities include Wawa Inc., Kwik Trip, Sheetz, with strongest over-indexing on Wawa Inc. (41.19× the country average).

Demographically, the QuikTrip audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical QuikTrip fan in United States is more male, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wawa Inc..

Category: Shopping · Type: Brand · Subtype: Convenience store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the QuikTrip profile in United States.

Audience size
22M
in United States
Gender
42.3%♀
57.7% male
Age
37.2
average years
Country rank
#1456
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of QuikTrip

42.3% are female, 57.7% are male, average age 37.2.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for QuikTrip audience in United States
MetricValue
Female42.3%
Male57.7%
Average age37.2
Estimated audience size21,950,232
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the QuikTrip audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3919%
40-4916%
50+18%
Fig. 04

Worldwide distribution

98.9%

of the worldwide QuikTrip audience comes from United States.

Worldwide audience distribution share by country for QuikTrip
CountryShare
United States98.9%
Japan0.1%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the QuikTrip audience in United States is strongest.

Fig. 05

Top regions by affinity

QuikTrip customers by region in United States
#RegionReachAffinity×
01Kansas~1.5M9.66×
02Missouri~2.5M7.21×
03Arizona~2.5M6.42×
04Oklahoma~1M5.51×
05Georgia~3M4.69×
06Texas~7M3.88×
07South Carolina~1M3.33×
08Nebraska~200K1.52×
09North Carolina~900K1.42×
10Colorado~400K1.25×
11Iowa~200K1.17×
12Mississippi~100K0.82×
13Arkansas~100K0.63×
14Alabama~200K0.59×
15Wisconsin~200K0.58×
16Illinois~400K0.52×
17Vermont~20K0.50×
18Tennessee~200K0.45×
19Alaska~20K0.44×
20Louisiana~100K0.40×
21Minnesota~100K0.37×
22Rhode Island~20K0.35×
23Maine~20K0.33×
24Hawaii~30K0.29×
25New Hampshire~20K0.29×
26Montana~20K0.28×
27Delaware~20K0.28×
28Nevada~40K0.22×
29Idaho~20K0.20×
30South Dakota~9K0.20×
31North Dakota~8K0.20×
32West Virginia~20K0.18×
33Washington, District of Columbia~10K0.16×
34Kentucky~40K0.15×
35Ohio~90K0.14×
36Connecticut~30K0.14×
37Indiana~50K0.13×
38New Mexico~10K0.13×
39Oregon~20K0.09×
40Utah~20K0.09×
41Massachusetts~30K0.08×
42Virginia~30K0.07×
43Maryland~30K0.07×
44Florida~80K0.06×
45Michigan~30K0.06×
46New Jersey~30K0.06×
47Washington~30K0.06×
48Pennsylvania~40K0.05×
49New York~40K0.04×
50California~80K0.03×
Fig. 06

Affinity by region

Affinity by region — QuikTrip, United States
0.03×1.00×9.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the QuikTrip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for QuikTrip audience
#·InterestCategoryAffinity×
01Kwik TripShopping45.35×
02Wawa Inc.Shopping41.19×
03Mommy & meShopping26.84×
04RaceTracCars & Mobility23.56×
05SlickdealsShopping22.90×
06SheetzCars & Mobility18.05×
07AmpmFood & Beverages17.31×
08ARCOCars & Mobility12.69×
09TexacoCars & Mobility12.48×
10Circle KShopping9.97×
117-ElevenShopping8.26×
12Speedway LLCFood & Beverages8.21×
13Casey's General StoresFood & Beverages8.15×
14Paris JacksonMovies & TV7.27×
15Pilot Flying JCars & Mobility5.41×
16Little CaesarsFood & Beverages4.17×
17Popeyes Louisiana KitchenFood & Beverages4.04×
18Milwaukee BrewersSports4.02×
19Olive GardenFood & Beverages3.84×
20KrogerFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the QuikTrip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by QuikTrip audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Early Adopter MentalityPOWER1.16×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by QuikTrip audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
MindfulnessBALANCE0.77×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is QuikTrip's target market in United States?

QuikTrip's target market in United States covers an estimated 21,950,232 people, concentrated in Texas and Georgia.

02

What is the gender split and age of QuikTrip customers?

42.3% of the QuikTrip audience are female, 57.7% are male, with an average age of 37.2 years.

03

Which brands do QuikTrip fans like most?

QuikTrip fans show strongest brand affinity for Wawa Inc. (41.19×), Kwik Trip (45.35×), and Sheetz (18.05×) over the country average.

04

Where do QuikTrip fans live in United States?

QuikTrip fans in United States are most concentrated in Texas (reach ~7M), Georgia (reach ~3M), and Arizona (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do QuikTrip fans also like?

Beyond QuikTrip itself, the audience over-indexes on Kwik Trip (45.35×), Sheetz (18.05×), Slickdeals (22.9×), and 7-Eleven (8.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Convenience store audiences in United States

See QuikTrip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for QuikTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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