QuikTrip Audience in United States

QuikTrip logo

QuikTrip has an estimated audience of 20,351,383 people in United States. 42.3% are female, 57.7% are male, average age 37.2. Top regions: Texas, Georgia, Missouri. Top brand affinities: Wawa Inc., Kwik Trip, Sheetz, RaceTrac, Slickdeals.

The average QuikTrip fan in United States is 37.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Missouri. Top brand affinities include Wawa Inc., Kwik Trip, Sheetz, with strongest over-indexing on Wawa Inc. (41.19× the country average). Demographically, the QuikTrip audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Convenience store

Demographics of QuikTrip fans

Demographic split for QuikTrip audience in United States
MetricValue
Female42.3%
Male57.7%
Average age37.2
Estimated audience size20,351,383

Audience persona

The typical QuikTrip fan in United States is more male, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for QuikTrip in United States
RegionReachAffinity
Texas6,659,4283.81×
Georgia3,200,5475.1×
Missouri2,529,1787.71×
Kansas1,613,57010.06×
Oklahoma1,304,5395.77×
Arizona1,066,1182.57×
South Carolina996,9763.26×
North Carolina851,8201.39×
Illinois405,9570.6×
Colorado373,0671.16×
Wisconsin285,2290.93×
Iowa226,7411.35×
Tennessee199,6270.49×
Minnesota176,2650.6×
Nebraska155,6251.52×
Mississippi155,1950.93×
Arkansas122,0220.73×
Alabama121,4130.43×
Florida115,8350.08×
Louisiana108,2750.41×
California101,5330.05×
Ohio63,0120.1×
Nevada58,4510.3×
Indiana46,2260.12×
New York40,9330.04×
Virginia40,3030.08×
Kentucky34,2880.13×
Michigan33,4550.06×
Pennsylvania27,3480.04×
Washington18,1240.04×
New Jersey17,8660.03×
Maryland15,1330.04×
New Mexico14,3180.14×
Utah13,9500.08×
Oregon12,1320.05×
Massachusetts11,8580.03×
South Dakota8,4110.18×
Connecticut5,0670.02×
West Virginia4,7230.05×
Idaho4,0800.04×
North Dakota3,4010.08×
Washington, District of Columbia3,1990.05×
Wyoming2,8370.09×
Hawaii2,2690.03×
Montana2,2170.04×
Delaware2,1490.04×
New Hampshire1,9260.02×
Rhode Island1,6740.03×
Maine1,6170.02×
Alaska1,2600.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for QuikTrip audience
BrandAffinityCategory
Wawa Inc.41.19×Shopping
Kwik Trip45.35×Shopping
Sheetz18.05×Cars & Mobility
RaceTrac23.56×Cars & Mobility
Slickdeals22.9×Shopping
7-Eleven8.26×Shopping
Circle K9.97×Shopping
ARCO12.69×Cars & Mobility
Speedway LLC8.21×Food & Beverages
Casey's General Stores8.15×Food & Beverages
Ampm17.31×Food & Beverages
Little Caesars4.17×Food & Beverages
Olive Garden3.84×Food & Beverages
Pilot Flying J5.41×Cars & Mobility
Kroger2.58×Food & Beverages
Texaco12.48×Cars & Mobility
Popeyes Louisiana Kitchen4.04×Food & Beverages
Mommy Poppins32.15×Kids & Family
Milwaukee Brewers4.02×Sports
Capri Sun19.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by QuikTrip audience
TraitClusterScore
Convenience OrientationPREMIUM1.84
LGBTQ+ IdentityOPEN1.77
Family OrientationCONSERVATISM1.44
ExtroversionTHRILL1.29
Career OrientationPOWER1.2
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for QuikTrip
CountryShare
United States98.8%
Japan0.1%
China0.1%

See QuikTrip audiences in other countries

More Convenience store audiences in United States

Frequently asked questions

How many fans does QuikTrip have in United States?

QuikTrip has an estimated audience of 20,351,383 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of QuikTrip fans?

42.3% of QuikTrip fans are female, 57.7% are male, with an average age of 37.2 years.

Which brands do QuikTrip fans like most?

QuikTrip fans show strongest brand affinity for Wawa Inc. (41.19×), Kwik Trip (45.35×), and Sheetz (18.05×) over the country average.

Where do QuikTrip fans live in United States?

QuikTrip fans in United States are most concentrated in Texas (reach 6,659,428), Georgia (reach 3,200,547), and Missouri (reach 2,529,178). These three regions account for the largest share of the active audience.

What other brands do QuikTrip fans also like?

Beyond QuikTrip itself, the audience over-indexes on Kwik Trip (45.35×), Sheetz (18.05×), RaceTrac (23.56×), and Slickdeals (22.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for QuikTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.