Kroger Audience in United States
Kroger has an estimated audience of 47,996,351 people in United States. 58.0% are female, 42.0% are male, average age 36.7. Top regions: Texas, Ohio, Georgia. Top brand affinities: Publix, Wawa Inc., Dollar General, Aldi, Meijer.
The average Kroger fan in United States is 36.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Georgia. Top brand affinities include Publix, Wawa Inc., Dollar General, with strongest over-indexing on Publix (3.95× the country average). Demographically, the Kroger audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Supermarket
Demographics of Kroger fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 36.7 |
| Estimated audience size | 47,996,351 |
Audience persona
The typical Kroger fan in United States is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Publix.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 9,940,286 | 2.41× |
| Ohio | 7,740,000 | 5.4× |
| Georgia | 7,132,602 | 4.82× |
| Michigan | 4,837,894 | 3.85× |
| Tennessee | 4,553,349 | 4.73× |
| Indiana | 3,917,563 | 4.47× |
| Kentucky | 3,150,000 | 7.03× |
| Virginia | 2,386,550 | 2.04× |
| Mississippi | 1,130,745 | 2.86× |
| Florida | 950,106 | 0.29× |
| Arkansas | 878,027 | 2.22× |
| West Virginia | 873,451 | 3.91× |
| Illinois | 834,712 | 0.52× |
| South Carolina | 682,146 | 0.94× |
| Alabama | 613,365 | 0.91× |
| California | 525,981 | 0.1× |
| Louisiana | 393,421 | 0.64× |
| North Carolina | 259,151 | 0.18× |
| Arizona | 232,568 | 0.24× |
| New York | 220,503 | 0.08× |
| Pennsylvania | 210,498 | 0.13× |
| Wisconsin | 187,840 | 0.26× |
| Missouri | 163,023 | 0.21× |
| Oklahoma | 151,097 | 0.28× |
| Colorado | 148,050 | 0.2× |
| Oregon | 122,406 | 0.22× |
| Washington | 108,074 | 0.11× |
| Maryland | 96,287 | 0.12× |
| New Jersey | 86,449 | 0.07× |
| Kansas | 63,673 | 0.17× |
| Massachusetts | 58,917 | 0.06× |
| Nevada | 53,550 | 0.12× |
| Minnesota | 50,439 | 0.07× |
| Utah | 44,695 | 0.1× |
| Iowa | 34,391 | 0.09× |
| Connecticut | 29,098 | 0.06× |
| Nebraska | 21,634 | 0.09× |
| Washington, District of Columbia | 20,949 | 0.15× |
| Idaho | 20,142 | 0.08× |
| New Mexico | 20,076 | 0.08× |
| New Hampshire | 10,981 | 0.06× |
| Hawaii | 10,662 | 0.05× |
| Delaware | 9,966 | 0.08× |
| Alaska | 9,555 | 0.09× |
| Maine | 9,451 | 0.05× |
| Rhode Island | 7,666 | 0.05× |
| Montana | 6,937 | 0.05× |
| Wyoming | 5,989 | 0.08× |
| South Dakota | 5,661 | 0.05× |
| North Dakota | 4,567 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Publix | 3.95× | Shopping |
| Wawa Inc. | 3.72× | Shopping |
| Dollar General | 2.31× | Shopping |
| Aldi | 2.29× | Shopping |
| Meijer | 3.6× | Shopping |
| Fred Meyer | 5.03× | Shopping |
| Harris Teeter | 4.88× | Shopping |
| Food Lion | 3.87× | Shopping |
| Olive Garden | 2.83× | Food & Beverages |
| Ralphs | 5.21× | Shopping |
| Walgreens | 1.86× | Shopping |
| Wegmans | 3.5× | Shopping |
| Albertsons | 4.17× | Shopping |
| QuikTrip | 2.9× | Shopping |
| Dollar Tree | 1.66× | Shopping |
| Doordash | 1.95× | Food & Beverages |
| King Soopers | 4.82× | Shopping |
| Slickdeals | 4.57× | Shopping |
| Panera Bread | 1.78× | Food & Beverages |
| DeMoulas Market Basket | 4.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.17 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.9% |
| Canada | 1.1% |
| United Kingdom | 0.3% |
See Kroger audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Kroger have in United States?
Kroger has an estimated audience of 47,996,351 people in United States, concentrated in Texas and Ohio.
What is the gender split and age of Kroger fans?
58.0% of Kroger fans are female, 42.0% are male, with an average age of 36.7 years.
Which brands do Kroger fans like most?
Kroger fans show strongest brand affinity for Publix (3.95×), Wawa Inc. (3.72×), and Dollar General (2.31×) over the country average.
Where do Kroger fans live in United States?
Kroger fans in United States are most concentrated in Texas (reach 9,940,286), Ohio (reach 7,740,000), and Georgia (reach 7,132,602). These three regions account for the largest share of the active audience.
What other brands do Kroger fans also like?
Beyond Kroger itself, the audience over-indexes on Wawa Inc. (3.72×), Dollar General (2.31×), Aldi (2.29×), and Meijer (3.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kroger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.