Rascasse Audience Intelligence

Kroger Target Market in United States

A data profile of the people who buy, follow and care about Kroger in United States — modelled from more than twelve digital signal sources. Kroger has an estimated audience of 49,018,512 people in United States.

#46among Brand in United States#39in Food & Beverages

The average Kroger fan in United States is 36.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Georgia.

Top brand affinities include Publix, Wawa Inc., Trader Joe's, with strongest over-indexing on Publix (3.95× the country average).

Demographically, the Kroger audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kroger fan in United States is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Publix.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kroger profile in United States.

Audience size
49M
in United States
Gender
58.0%♀
42.0% male
Age
36.7
average years
Country rank
#413
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kroger

58.0% are female, 42.0% are male, average age 36.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Kroger audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.7
Estimated audience size49,018,512
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Kroger audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Kroger audience comes from United States.

Worldwide audience distribution share by country for Kroger
CountryShare
United States97.8%
Canada1.1%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kroger audience in United States is strongest.

Fig. 05

Top regions by affinity

Kroger customers by region in United States
#RegionReachAffinity×
01Kentucky~3M6.96×
02Ohio~7.5M5.42×
03Georgia~7.5M5.19×
04Tennessee~5M5.14×
05Indiana~4M4.50×
06West Virginia~900K4.09×
07Michigan~5M3.93×
08Mississippi~1M2.91×
09Texas~10M2.42×
10Arkansas~900K2.16×
11Virginia~2.5M2.04×
12South Carolina~700K0.99×
13Alabama~600K0.93×
14Louisiana~400K0.60×
15Illinois~700K0.46×
16Florida~700K0.23×
17Oklahoma~100K0.23×
18Wisconsin~100K0.20×
19Arizona~200K0.19×
20Missouri~100K0.19×
21Oregon~100K0.18×
22Colorado~100K0.16×
23North Carolina~200K0.15×
24Kansas~60K0.15×
25Washington, District of Columbia~20K0.14×
26Alaska~10K0.13×
27North Dakota~10K0.12×
28Vermont~10K0.12×
29Pennsylvania~200K0.11×
30South Dakota~10K0.11×
31Washington~90K0.10×
32Maryland~80K0.10×
33Nevada~50K0.10×
34Utah~40K0.10×
35Montana~10K0.10×
36Delaware~10K0.10×
37Iowa~30K0.09×
38Nebraska~20K0.09×
39New Mexico~20K0.09×
40Idaho~20K0.09×
41Maine~10K0.09×
42Rhode Island~10K0.09×
43California~400K0.08×
44New York~200K0.08×
45Hawaii~20K0.08×
46New Hampshire~20K0.08×
47Minnesota~50K0.07×
48New Jersey~80K0.06×
49Massachusetts~60K0.06×
50Connecticut~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Kroger, United States
0.06×1.00×6.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kroger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kroger audience
#·InterestCategoryAffinity×
01RalphsShopping5.21×
02Fred MeyerShopping5.03×
03Harris TeeterShopping4.88×
04King SoopersShopping4.82×
05SlickdealsShopping4.57×
06AlbertsonsShopping4.17×
07PublixShopping3.95×
08Food LionShopping3.87×
09Wawa Inc.Shopping3.72×
10MeijerShopping3.60×
11WegmansShopping3.50×
12QuikTripShopping2.90×
13Olive GardenFood & Beverages2.83×
14Popeyes Louisiana KitchenFood & Beverages2.50×
15Trader Joe'sShopping2.37×
16Dollar GeneralShopping2.31×
17AldiShopping2.29×
18DoordashFood & Beverages1.95×
19WalgreensShopping1.86×
20Dollar TreeShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kroger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kroger audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.22×
SpiritualityBALANCE1.21×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kroger audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
TraditionCONSERVATISM1.01×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kroger's target market in United States?

Kroger's target market in United States covers an estimated 49,018,512 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Kroger customers?

58.0% of the Kroger audience are female, 42.0% are male, with an average age of 36.7 years.

03

Which brands do Kroger fans like most?

Kroger fans show strongest brand affinity for Publix (3.95×), Wawa Inc. (3.72×), and Trader Joe's (2.37×) over the country average.

04

Where do Kroger fans live in United States?

Kroger fans in United States are most concentrated in Texas (reach ~10M), Ohio (reach ~7.5M), and Georgia (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do Kroger fans also like?

Beyond Kroger itself, the audience over-indexes on Wawa Inc. (3.72×), Trader Joe's (2.37×), Dollar General (2.31×), and Aldi (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Kroger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kroger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →