Rascasse Audience Intelligence

Fred Meyer Target Market in United States

A data profile of the people who buy, follow and care about Fred Meyer in United States — modelled from more than twelve digital signal sources. Fred Meyer has an estimated audience of 11,689,086 people in United States.

#14among Supermarket in United States#304among Brand in United States#93in Shopping

The average Fred Meyer fan in United States is 41.4 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, Oregon, Idaho.

Top brand affinities include King Soopers, Ingles Markets, America's Best Contacts & Eyeglasses, with strongest over-indexing on King Soopers (26.21× the country average).

Demographically, the Fred Meyer audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fred Meyer fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for King Soopers.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fred Meyer profile in United States.

Audience size
11.7M
in United States
Gender
59.1%♀
40.9% male
Age
41.4
average years
Country rank
#3060
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fred Meyer

59.1% are female, 40.9% are male, average age 41.4.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Fred Meyer audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.4
Estimated audience size11,689,086
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Fred Meyer audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Fred Meyer audience comes from United States.

Worldwide audience distribution share by country for Fred Meyer
CountryShare
United States97.1%
China0.5%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fred Meyer audience in United States is strongest.

Fig. 05

Top regions by affinity

Fred Meyer customers by region in United States
#RegionReachAffinity×
01Oregon~2M16.82×
02Alaska~400K15.03×
03Washington~2.5M11.03×
04Idaho~400K7.02×
05Vermont~8K0.41×
06Rhode Island~10K0.35×
07Delaware~10K0.34×
08North Dakota~7K0.30×
09West Virginia~10K0.27×
10Maine~10K0.27×
11South Dakota~7K0.27×
12New Hampshire~10K0.26×
13Mississippi~20K0.21×
14Utah~20K0.16×
15Nebraska~9K0.16×
16Montana~5K0.16×
17Washington, District of Columbia~5K0.15×
18Arkansas~10K0.14×
19New Mexico~8K0.14×
20Iowa~10K0.13×
21Louisiana~20K0.12×
22Connecticut~10K0.12×
23Hawaii~6K0.12×
24Alabama~20K0.11×
25Oklahoma~10K0.11×
26Kansas~10K0.11×
27Kentucky~10K0.09×
28Nevada~10K0.09×
29Maryland~20K0.08×
30South Carolina~10K0.08×
31Wisconsin~10K0.08×
32Massachusetts~20K0.07×
33Tennessee~10K0.07×
34Indiana~10K0.07×
35Missouri~10K0.07×
36Minnesota~10K0.07×
37California~80K0.06×
38New Jersey~20K0.06×
39Arizona~10K0.06×
40Colorado~10K0.06×
41Pennsylvania~20K0.05×
42North Carolina~20K0.05×
43Georgia~20K0.05×
44Ohio~20K0.05×
45Michigan~20K0.05×
46Virginia~10K0.05×
47Illinois~20K0.04×
48Texas~30K0.03×
49Florida~20K0.03×
50New York~20K0.03×
Fig. 06

Affinity by region

Affinity by region — Fred Meyer, United States
0.03×1.00×16.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fred Meyer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fred Meyer audience
#·InterestCategoryAffinity×
01Fred Meyer JewelersShopping34.68×
02Ingles MarketsShopping27.97×
03King SoopersShopping26.21×
04MorrisonsFood & Beverages24.41×
05America's Best Contacts & EyeglassesShopping21.73×
06Mariano'sFood & Beverages20.68×
07Tom ThumbLiterature17.03×
08Jewel-OscoShopping13.98×
09DeMoulas Market BasketBusiness & Career12.53×
10VonsShopping11.59×
11BevMo!Shopping11.09×
12RalphsShopping8.92×
13Food LionShopping6.02×
14Harris TeeterShopping5.69×
15KrogerFood & Beverages5.41×
16AlbertsonsShopping5.05×
17AldiShopping2.19×
18Trader Joe'sShopping1.94×
19Dollar GeneralShopping1.70×
20WalgreensShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fred Meyer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fred Meyer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
SpiritualityBALANCE1.54×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fred Meyer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fred Meyer's target market in United States?

Fred Meyer's target market in United States covers an estimated 11,689,086 people, concentrated in Washington and Oregon.

02

What is the gender split and age of Fred Meyer customers?

59.1% of the Fred Meyer audience are female, 40.9% are male, with an average age of 41.4 years.

03

Which brands do Fred Meyer fans like most?

Fred Meyer fans show strongest brand affinity for King Soopers (26.21×), Ingles Markets (27.97×), and America's Best Contacts & Eyeglasses (21.73×) over the country average.

04

Where do Fred Meyer fans live in United States?

Fred Meyer fans in United States are most concentrated in Washington (reach ~2.5M), Oregon (reach ~2M), and Idaho (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fred Meyer fans also like?

Beyond Fred Meyer itself, the audience over-indexes on Ingles Markets (27.97×), America's Best Contacts & Eyeglasses (21.73×), Kroger (5.41×), and Jewel-Osco (13.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Meyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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