Fred Meyer Audience in United States

Fred Meyer logo

Fred Meyer has an estimated audience of 11,418,989 people in United States. 59.1% are female, 40.9% are male, average age 41.4. Top regions: Washington, Oregon, Idaho. Top brand affinities: King Soopers, America's Best Contacts & Eyeglasses, Kroger, Jewel-Osco, Ingles Markets.

The average Fred Meyer fan in United States is 41.4 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, Oregon, Idaho. Top brand affinities include King Soopers, America's Best Contacts & Eyeglasses, Kroger, with strongest over-indexing on King Soopers (26.21× the country average). Demographically, the Fred Meyer audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Fred Meyer fans

Demographic split for Fred Meyer audience in United States
MetricValue
Female59.1%
Male40.9%
Average age41.4
Estimated audience size11,418,989

Audience persona

The typical Fred Meyer fan in United States is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for King Soopers.

Top regions in United States

Top regions ranked by reach for Fred Meyer in United States
RegionReachAffinity
Washington2,766,27512.08×
Oregon2,265,11317.31×
Idaho427,1457.46×
Alaska304,40912.46×
California99,0470.08×
Texas31,8800.03×
Utah20,7220.2×
Florida16,2070.02×
New York14,5540.02×
Arizona13,2850.06×
Ohio10,6170.03×
Colorado10,4860.06×
Illinois10,4550.03×
Nevada10,2430.09×
Michigan9,2270.03×
Virginia8,9520.03×
Georgia8,7280.02×
North Carolina6,7350.02×
Tennessee6,1200.03×
South Carolina6,0270.04×
Pennsylvania5,8240.02×
Indiana5,3560.03×
New Jersey4,5850.02×
Kentucky4,4540.03×
Montana4,4490.14×
Missouri4,3890.02×
Minnesota4,1800.03×
Massachusetts3,8960.02×
Wisconsin3,8880.02×
Hawaii3,6030.07×
Maryland3,4500.02×
Oklahoma3,2610.03×
Alabama2,6660.02×
Kansas2,5590.03×
Louisiana2,4250.02×
Iowa2,2740.02×
Arkansas2,2610.02×
New Mexico1,9710.03×
Connecticut1,7510.02×
Mississippi1,5190.02×
Nebraska1,4780.03×
Wyoming1,3380.08×
Washington, District of Columbia1,2870.04×
West Virginia8470.02×
South Dakota7840.03×
Maine7050.02×
New Hampshire7030.02×
North Dakota7030.03×
Delaware4770.02×
Rhode Island4700.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fred Meyer audience
BrandAffinityCategory
King Soopers26.21×Shopping
America's Best Contacts & Eyeglasses21.73×Shopping
Kroger5.41×Food & Beverages
Jewel-Osco13.98×Shopping
Ingles Markets27.97×Shopping
DeMoulas Market Basket12.53×Business & Career
Vons11.59×Shopping
Ralphs8.92×Shopping
Food Lion6.02×Shopping
Fred Meyer Jewelers34.68×Shopping
BevMo!11.09×Shopping
Harris Teeter5.69×Shopping
Aldi2.19×Shopping
Albertsons5.05×Shopping
Morrisons24.41×Food & Beverages
Dollar General1.7×Shopping
Tom Thumb17.03×Literature
Walgreens1.68×Shopping
Hobby Lobby1.62×Home & Garden
Publix2.23×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fred Meyer audience
TraitClusterScore
Pet OwnershipJOY1.35
Community OrientationOPEN1.34
Price SensitivityPREMIUM1.31
Healthy LifestyleBALANCE1.3
Family OrientationCONSERVATISM1.23
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Fred Meyer
CountryShare
United States97.0%
China0.5%
Canada0.4%

See Fred Meyer audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Fred Meyer have in United States?

Fred Meyer has an estimated audience of 11,418,989 people in United States, concentrated in Washington and Oregon.

What is the gender split and age of Fred Meyer fans?

59.1% of Fred Meyer fans are female, 40.9% are male, with an average age of 41.4 years.

Which brands do Fred Meyer fans like most?

Fred Meyer fans show strongest brand affinity for King Soopers (26.21×), America's Best Contacts & Eyeglasses (21.73×), and Kroger (5.41×) over the country average.

Where do Fred Meyer fans live in United States?

Fred Meyer fans in United States are most concentrated in Washington (reach 2,766,275), Oregon (reach 2,265,113), and Idaho (reach 427,145). These three regions account for the largest share of the active audience.

What other brands do Fred Meyer fans also like?

Beyond Fred Meyer itself, the audience over-indexes on America's Best Contacts & Eyeglasses (21.73×), Kroger (5.41×), Jewel-Osco (13.98×), and Ingles Markets (27.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Meyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.