Walmart Audience in United States

Walmart logo

Walmart has an estimated audience of 94,971,264 people in United States. 60.1% are female, 39.9% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Savannah Guthrie, Google Drive, LabCorp, Google News, Scooby-Doo.

The average Walmart fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Savannah Guthrie, Google Drive, LabCorp, with strongest over-indexing on Savannah Guthrie (2.57× the country average). Demographically, the Walmart audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Walmart fans

Demographic split for Walmart audience in United States
MetricValue
Female60.1%
Male39.9%
Average age42.2
Estimated audience size94,971,264

Audience persona

The typical Walmart fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Savannah Guthrie.

Top regions in United States

Top regions ranked by reach for Walmart in United States
RegionReachAffinity
Texas9,108,0271.12×
California7,570,7230.72×
Florida7,355,0641.14×
New York3,685,1890.69×
Georgia3,257,8661.11×
Pennsylvania3,256,9621.02×
North Carolina3,185,7851.11×
Ohio3,123,7011.07×
Illinois2,912,9010.92×
Tennessee2,326,2501.22×
Michigan2,237,6770.9×
Virginia2,125,2890.92×
New Jersey2,012,4530.83×
Indiana1,932,1511.11×
Arizona1,893,4710.98×
Missouri1,772,4601.16×
South Carolina1,704,8791.19×
Alabama1,666,8501.26×
Louisiana1,636,9321.34×
Kentucky1,497,8961.26×
Wisconsin1,497,1161.05×
Maryland1,395,3750.85×
Washington1,356,5130.71×
Massachusetts1,346,9760.72×
Oklahoma1,326,8851.26×
Colorado1,311,2080.88×
Minnesota1,130,7110.83×
Arkansas1,109,6771.42×
Mississippi1,059,9281.35×
Kansas910,0141.22×
Nevada890,8600.97×
Iowa861,1711.1×
Connecticut807,7340.85×
Utah784,7060.92×
Oregon778,1450.71×
West Virginia585,1451.32×
New Mexico544,2711.14×
Nebraska522,2651.1×
Idaho447,2650.94×
Maine367,6831.08×
Hawaii367,3640.9×
New Hampshire356,4740.95×
Rhode Island278,8370.92×
South Dakota239,9311.09×
Montana224,2260.85×
Delaware214,1060.82×
North Dakota203,7751.04×
Vermont145,0280.87×
Wyoming141,7511.01×
Washington, District of Columbia130,3640.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walmart audience
BrandAffinityCategory
Savannah Guthrie2.57×Movies & TV
Google Drive1.65×Technology & Electronics
LabCorp2.38×Health
Google News2.05×News
Scooby-Doo1.62×Movies & TV
Ana de Armas2×Movies & TV
Aritzia2.13×Fashion & Accessoires
Bob Evans (musician)2.6×Music & Radio
JellyRoll2.25×Music & Radio
Google Calendar1.81×Internet & Social Media
Purchase discount2.25×Shopping
Home Alone (franchise)2.95×Movies & TV
Jayne Mansfield2.87×Fashion & Accessoires
Beyin1.55×Health
Paris1.74×Travel & Leisure
Public Storage2.14×Business & Career
Micro Center1.69×Shopping
Google Images2.36×Internet & Social Media
Creator deity1.51×Politics & Society
Love's Travel Stops & Country Stores2.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walmart audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.56
ExtroversionTHRILL1.21
Price SensitivityPREMIUM1.13
IndulgenceJOY1.06
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Walmart
CountryShare
United States57.3%
Canada5.4%
Mexico5.4%

See Walmart audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Walmart have in United States?

Walmart has an estimated audience of 94,971,264 people in United States, concentrated in Texas and California.

What is the gender split and age of Walmart fans?

60.1% of Walmart fans are female, 39.9% are male, with an average age of 42.2 years.

Which brands do Walmart fans like most?

Walmart fans show strongest brand affinity for Savannah Guthrie (2.57×), Google Drive (1.65×), and LabCorp (2.38×) over the country average.

Where do Walmart fans live in United States?

Walmart fans in United States are most concentrated in Texas (reach 9,108,027), California (reach 7,570,723), and Florida (reach 7,355,064). These three regions account for the largest share of the active audience.

What other brands do Walmart fans also like?

Beyond Walmart itself, the audience over-indexes on Google Drive (1.65×), LabCorp (2.38×), Google News (2.05×), and Scooby-Doo (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.