J. C. Penney Audience in United States

Name: J. C. Penney — United States
Creator: Rascasse
License: https://rascasse.com/terms/

J. C. Penney logo

J. C. Penney has an estimated audience of 37,630,906 people in United States. 78.2% are female, 21.8% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Hobby Lobby, Macy's, Dollar General, Marshalls, Heart (novel).

The average J. C. Penney fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hobby Lobby, Macy's, Dollar General, with strongest over-indexing on Hobby Lobby (2.42× the country average). Demographically, the J. C. Penney audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of J. C. Penney fans

Demographic split for J. C. Penney audience in United States
Metric	Value
Female	78.2%
Male	21.8%
Average age	39.7
Estimated audience size	37,630,906

Audience persona

The typical J. C. Penney fan in United States is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for J. C. Penney in United States
Region	Reach	Affinity
Texas	4,298,326	1.33×
California	3,860,827	0.93×
Florida	2,530,688	0.99×
New York	2,031,406	0.97×
Ohio	1,440,300	1.24×
Illinois	1,339,228	1.07×
Michigan	1,329,293	1.35×
Pennsylvania	1,133,568	0.89×
Georgia	1,009,441	0.87×
North Carolina	944,635	0.83×
Virginia	875,101	0.95×
Missouri	847,454	1.4×
Tennessee	836,148	1.11×
New Jersey	821,103	0.86×
Louisiana	818,023	1.69×
Arizona	809,643	1.05×
Indiana	797,267	1.16×
Kentucky	690,267	1.46×
Maryland	643,832	1×
Washington	585,647	0.78×
Wisconsin	566,620	1×
Alabama	540,204	1.03×
Massachusetts	524,636	0.71×
Minnesota	521,293	0.97×
South Carolina	515,058	0.91×
Arkansas	460,927	1.49×
Colorado	460,462	0.78×
Mississippi	411,840	1.33×
Iowa	384,490	1.24×
Oklahoma	374,627	0.9×
Kansas	362,531	1.22×
Connecticut	308,948	0.82×
West Virginia	286,523	1.64×
Nevada	274,507	0.75×
Oregon	255,334	0.59×
Utah	251,402	0.75×
Nebraska	236,209	1.25×
New Mexico	231,619	1.23×
Idaho	157,894	0.84×
Maine	147,738	1.1×
New Hampshire	144,416	0.97×
Rhode Island	129,412	1.08×
North Dakota	112,217	1.45×
South Dakota	98,455	1.13×
Delaware	97,467	0.94×
Montana	61,152	0.59×
Vermont	52,645	0.8×
Washington, District of Columbia	45,116	0.4×
Alaska	36,767	0.46×
Wyoming	35,185	0.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. C. Penney audience
Brand	Affinity	Category
Hobby Lobby	2.42×	Home & Garden
Macy's	2.04×	Shopping
Dollar General	1.77×	Shopping
Marshalls	1.94×	Fashion & Accessoires
Heart (novel)	1.85×	Literature
Belk	3.84×	Fashion & Accessoires
Kohl's	1.58×	Shopping
Nordstrom rack	2.01×	Fashion & Accessoires
God	1.62×	Politics & Society
Walgreens	1.64×	Shopping
Dollar Tree	1.67×	Shopping
Family (biology)	1.98×	Kids & Family
Christmas	1.59×	Kids & Family
Khan Academy	3.35×	Business & Career
IKEA	1.67×	Home & Garden
Dresses	1.53×	Fashion & Accessoires
Aldi	1.5×	Shopping
Nashville (2012 TV series)	5.15×	Movies & TV
Five Below	2.01×	Shopping
Handbags	1.65×	Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. C. Penney audience
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.37
Tradition	CONSERVATISM	1.36
Price Sensitivity	PREMIUM	1.35
Extroversion	THRILL	1.26
Indulgence	JOY	1.25
Creativity	OPEN	1.12

Worldwide distribution

Worldwide audience distribution share by country for J. C. Penney
Country	Share
United States	91.0%
Puerto Rico	1.5%
Canada	0.7%

See J. C. Penney audiences in other countries

More Supermarket audiences in United States

Walmart (94,971,264)
Costco (72,175,459)
Whole Foods Market (63,309,537)
Aldi (62,997,749)
Publix (33,667,164)

Frequently asked questions

How many fans does J. C. Penney have in United States?

J. C. Penney has an estimated audience of 37,630,906 people in United States, concentrated in Texas and California.

What is the gender split and age of J. C. Penney fans?

78.2% of J. C. Penney fans are female, 21.8% are male, with an average age of 39.7 years.

Which brands do J. C. Penney fans like most?

J. C. Penney fans show strongest brand affinity for Hobby Lobby (2.42×), Macy's (2.04×), and Dollar General (1.77×) over the country average.

Where do J. C. Penney fans live in United States?

J. C. Penney fans in United States are most concentrated in Texas (reach 4,298,326), California (reach 3,860,827), and Florida (reach 2,530,688). These three regions account for the largest share of the active audience.

What other brands do J. C. Penney fans also like?

Beyond J. C. Penney itself, the audience over-indexes on Macy's (2.04×), Dollar General (1.77×), Marshalls (1.94×), and Heart (novel) (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. C. Penney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.