Rascasse Audience Intelligence

J. C. Penney Target Market in United States

A data profile of the people who buy, follow and care about J. C. Penney in United States — modelled from more than twelve digital signal sources. J. C. Penney has an estimated audience of 37,779,570 people in United States.

#6among Supermarket in United States#66among Brand in United States#35in Shopping

The average J. C. Penney fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hobby Lobby, Macy's, Dillard's, with strongest over-indexing on Hobby Lobby (2.42× the country average).

Demographically, the J. C. Penney audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. C. Penney fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Hobby Lobby.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. C. Penney profile in United States.

Audience size
37.8M
in United States
Gender
78.2%♀
21.8% male
Age
39.7
average years
Country rank
#629
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. C. Penney

78.2% are female, 21.8% are male, average age 39.7.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for J. C. Penney audience in United States
MetricValue
Female78.2%
Male21.8%
Average age39.7
Estimated audience size37,779,570
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the J. C. Penney audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

91.0%

of the worldwide J. C. Penney audience comes from United States.

Worldwide audience distribution share by country for J. C. Penney
CountryShare
United States91.0%
Puerto Rico1.5%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. C. Penney audience in United States is strongest.

Fig. 05

Top regions by affinity

J. C. Penney customers by region in United States
#RegionReachAffinity×
01West Virginia~300K1.64×
02Louisiana~800K1.62×
03North Dakota~100K1.56×
04Arkansas~500K1.52×
05Kentucky~700K1.44×
06Missouri~800K1.40×
07Michigan~1.5M1.31×
08Mississippi~400K1.31×
09Nebraska~200K1.30×
10Texas~4M1.29×
11Iowa~400K1.27×
12New Mexico~200K1.27×
13Kansas~400K1.23×
14Ohio~1.5M1.22×
15South Dakota~100K1.21×
16Indiana~800K1.13×
17Maine~100K1.11×
18Arizona~800K1.10×
19Rhode Island~100K1.09×
20Tennessee~800K1.07×
21Illinois~1.5M1.02×
22Florida~2.5M1.01×
23Alabama~500K1.01×
24Maryland~600K0.99×
25Wisconsin~600K0.99×
26Minnesota~500K0.96×
27New Hampshire~100K0.96×
28Delaware~100K0.96×
29Virginia~900K0.93×
30New York~2M0.91×
31California~3.5M0.89×
32Oklahoma~400K0.89×
33Idaho~200K0.89×
34South Carolina~500K0.88×
35Pennsylvania~1M0.86×
36Vermont~60K0.86×
37Georgia~1M0.85×
38New Jersey~800K0.83×
39Connecticut~300K0.81×
40North Carolina~900K0.77×
41Washington~600K0.77×
42Colorado~500K0.76×
43Nevada~300K0.76×
44Utah~300K0.76×
45Massachusetts~500K0.68×
46Wyoming~40K0.68×
47Montana~70K0.64×
48Oregon~300K0.59×
49Alaska~40K0.56×
50Washington, District of Columbia~40K0.39×
Fig. 06

Affinity by region

Affinity by region — J. C. Penney, United States
0.39×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. C. Penney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. C. Penney audience
#·InterestCategoryAffinity×
01Nashville (2012 TV series)Movies & TV5.15×
02BelkFashion & Accessoires3.84×
03Khan AcademyBusiness & Career3.35×
04Dillard'sFashion & Accessoires3.12×
05Hobby LobbyHome & Garden2.42×
06Macy'sShopping2.04×
07Nordstrom rackFashion & Accessoires2.01×
08Five BelowShopping2.01×
09Family (biology)Kids & Family1.98×
10MarshallsFashion & Accessoires1.94×
11Heart (novel)Literature1.85×
12Dollar GeneralShopping1.77×
13Dollar TreeShopping1.67×
14IKEAHome & Garden1.67×
15WalgreensShopping1.64×
16GodPolitics & Society1.62×
17ChristmasKids & Family1.59×
18Kohl'sShopping1.58×
19DressesFashion & Accessoires1.53×
20AldiShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. C. Penney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. C. Penney audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
SpiritualityBALANCE1.42×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. C. Penney audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Career OrientationPOWER0.98×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. C. Penney's target market in United States?

J. C. Penney's target market in United States covers an estimated 37,779,570 people, concentrated in Texas and California.

02

What is the gender split and age of J. C. Penney customers?

78.2% of the J. C. Penney audience are female, 21.8% are male, with an average age of 39.7 years.

03

Which brands do J. C. Penney fans like most?

J. C. Penney fans show strongest brand affinity for Hobby Lobby (2.42×), Macy's (2.04×), and Dillard's (3.12×) over the country average.

04

Where do J. C. Penney fans live in United States?

J. C. Penney fans in United States are most concentrated in Texas (reach ~4M), California (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do J. C. Penney fans also like?

Beyond J. C. Penney itself, the audience over-indexes on Macy's (2.04×), Dillard's (3.12×), Dollar General (1.77×), and Marshalls (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See J. C. Penney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J. C. Penney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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