Rascasse Audience Intelligence

Nordstrom rack Target Market in United States

A data profile of the people who buy, follow and care about Nordstrom rack in United States — modelled from more than twelve digital signal sources. Nordstrom rack has an estimated audience of 42,876,704 people in United States.

#52among Brand in United States#22in Fashion & Accessoires

The average Nordstrom rack fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include J.Crew Factory, Macy's, Marshalls, with strongest over-indexing on J.Crew Factory (13.08× the country average).

Demographically, the Nordstrom rack audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nordstrom rack fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for J.Crew Factory.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordstrom rack profile in United States.

Audience size
42.9M
in United States
Gender
76.8%♀
23.2% male
Age
44.2
average years
Country rank
#518
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nordstrom rack

76.8% are female, 23.2% are male, average age 44.2.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Nordstrom rack audience in United States
MetricValue
Female76.8%
Male23.2%
Average age44.2
Estimated audience size42,876,704
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Nordstrom rack audience in United States
Age bracketShare%
16-196%
20-2915%
30-3924%
40-4929%
50+26%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Nordstrom rack audience comes from United States.

Worldwide audience distribution share by country for Nordstrom rack
CountryShare
United States94.0%
China0.9%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordstrom rack audience in United States is strongest.

Fig. 05

Top regions by affinity

Nordstrom rack customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K2.85×
02California~10M2.17×
03Washington~2M2.10×
04Illinois~2.5M1.91×
05Maryland~1.5M1.80×
06New Jersey~2M1.79×
07Oregon~800K1.66×
08Hawaii~300K1.53×
09New York~3.5M1.50×
10Massachusetts~1M1.46×
11Colorado~900K1.34×
12Arizona~1M1.27×
13Utah~500K1.24×
14Florida~3.5M1.23×
15Texas~4.5M1.20×
16Nevada~500K1.19×
17Delaware~100K1.18×
18Virginia~1M1.15×
19Alaska~100K1.06×
20Pennsylvania~1.5M1.04×
21Connecticut~400K1.04×
22Rhode Island~100K1.04×
23Georgia~1.5M1.02×
24Michigan~1M1.01×
25Minnesota~600K0.97×
26Ohio~1M0.90×
27North Carolina~1M0.85×
28Kansas~300K0.85×
29Idaho~200K0.85×
30Missouri~600K0.81×
31Tennessee~700K0.78×
32Louisiana~400K0.74×
33South Carolina~500K0.73×
34Indiana~600K0.72×
35Wisconsin~400K0.68×
36Maine~90K0.61×
37Alabama~400K0.60×
38New Hampshire~100K0.59×
39Oklahoma~300K0.58×
40New Mexico~100K0.58×
41Nebraska~100K0.58×
42Iowa~200K0.56×
43Mississippi~200K0.50×
44Kentucky~300K0.49×
45Montana~50K0.45×
46Arkansas~100K0.40×
47Vermont~30K0.38×
48North Dakota~30K0.34×
49West Virginia~60K0.32×
50South Dakota~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Nordstrom rack, United States
0.32×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordstrom rack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordstrom rack audience
#·InterestCategoryAffinity×
01J.Crew FactoryShopping13.08×
02FarfetchShopping10.42×
03Elle FanningMovies & TV5.83×
04DSW Designer Shoe WarehouseFashion & Accessoires4.82×
05Dakota FanningMovies & TV4.77×
06Saks Fifth AvenueShopping3.43×
07Free PeopleFashion & Accessoires3.16×
08Department storeShopping3.00×
09Bloomingdale'sShopping2.92×
10Dillard'sFashion & Accessoires2.84×
11MarshallsFashion & Accessoires2.47×
12SkirtFashion & Accessoires2.32×
13HandbagsFashion & Accessoires2.23×
14Macy'sShopping2.20×
15Old NavyFashion & Accessoires1.88×
16Men's clothingFashion & Accessoires1.87×
17Kohl'sShopping1.69×
18Women's clothingFashion & Accessoires1.64×
19Luxury goodsFashion & Accessoires1.55×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordstrom rack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordstrom rack audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.85×
Luxury OrientationPREMIUM1.81×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordstrom rack audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.90×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nordstrom rack's target market in United States?

Nordstrom rack's target market in United States covers an estimated 42,876,704 people, concentrated in California and Texas.

02

What is the gender split and age of Nordstrom rack customers?

76.8% of the Nordstrom rack audience are female, 23.2% are male, with an average age of 44.2 years.

03

Which brands do Nordstrom rack fans like most?

Nordstrom rack fans show strongest brand affinity for J.Crew Factory (13.08×), Macy's (2.2×), and Marshalls (2.47×) over the country average.

04

Where do Nordstrom rack fans live in United States?

Nordstrom rack fans in United States are most concentrated in California (reach ~10M), Texas (reach ~4.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nordstrom rack fans also like?

Beyond Nordstrom rack itself, the audience over-indexes on Macy's (2.2×), Marshalls (2.47×), Department store (3×), and Elle Fanning (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Nordstrom rack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordstrom rack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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