Nordstrom rack Audience in United States

Nordstrom rack logo

Nordstrom rack has an estimated audience of 42,607,647 people in United States. 76.8% are female, 23.2% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Nordstrom, MSN, Planet Fitness, Hobby Lobby, Diaper bag.

The average Nordstrom rack fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nordstrom, MSN, Planet Fitness, with strongest over-indexing on Nordstrom (3.7× the country average). Demographically, the Nordstrom rack audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Nordstrom rack fans

Demographic split for Nordstrom rack audience in United States
MetricValue
Female76.8%
Male23.2%
Average age44.2
Estimated audience size42,607,647

Audience persona

The typical Nordstrom rack fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom.

Top regions in United States

Top regions ranked by reach for Nordstrom rack in United States
RegionReachAffinity
California10,813,6032.31×
Texas4,388,6781.2×
New York3,655,3671.54×
Florida3,455,8831.2×
Illinois2,771,2131.95×
New Jersey1,999,3201.85×
Washington1,779,2512.08×
Pennsylvania1,546,0201.08×
Georgia1,401,2841.07×
Maryland1,335,5401.82×
Ohio1,266,4470.96×
Virginia1,213,7121.17×
Michigan1,200,8351.08×
Massachusetts1,181,7821.41×
North Carolina1,144,1630.89×
Arizona1,053,4531.21×
Colorado884,3381.32×
Oregon807,1471.65×
Tennessee669,5880.78×
Missouri607,6420.88×
Indiana601,6390.77×
Minnesota591,8170.97×
South Carolina492,0330.77×
Nevada482,8141.17×
Connecticut481,5801.13×
Utah480,1881.26×
Wisconsin460,2740.72×
Louisiana400,4930.73×
Alabama366,1870.62×
Oklahoma289,3410.61×
Kansas280,8450.84×
Washington, District of Columbia279,0422.18×
Kentucky261,9940.49×
Hawaii249,4161.36×
Iowa206,7810.59×
Mississippi186,3500.53×
Idaho164,9970.77×
Arkansas154,7900.44×
Rhode Island139,7991.03×
Delaware132,6331.13×
Nebraska126,7840.59×
New Mexico121,6240.57×
New Hampshire92,1720.55×
Maine89,6480.59×
Alaska86,1910.95×
West Virginia64,0640.32×
Montana55,4440.47×
South Dakota32,0800.33×
North Dakota30,3170.35×
Vermont28,9790.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nordstrom rack audience
BrandAffinityCategory
Nordstrom3.7×Shopping
MSN3.27×News
Planet Fitness2.72×Sports
Hobby Lobby2.64×Home & Garden
Diaper bag4.45×Kids & Family
Bachelor of Business Administration24.01×Business & Career
Target Corporation2.08×Shopping
ULTA Beauty3.05×Beauty & Wellness
T.J.Maxx2.93×Shopping
H&M3.52×Shopping
Marshalls2.34×Fashion & Accessoires
Google Flights2.92×Travel & Leisure
J.Crew Factory5.61×Shopping
Tory Burch3.78×Fashion & Accessoires
Staples (Canada)2.58×Business & Career
Kate Spade4.75×Fashion & Accessoires
Skirt2.62×Fashion & Accessoires
Boho-chic3.21×Fashion & Accessoires
Anthropologie2.98×Shopping
Urban Outfitters3.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nordstrom rack audience
TraitClusterScore
IndulgenceJOY2.23
Pet OwnershipJOY1.85
Design AffinityPREMIUM1.73
Luxury OrientationPREMIUM1.6
CreativityOPEN1.55
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Nordstrom rack
CountryShare
United States94.1%
China1.0%
Mexico0.8%

See Nordstrom rack audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Nordstrom rack have in United States?

Nordstrom rack has an estimated audience of 42,607,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Nordstrom rack fans?

76.8% of Nordstrom rack fans are female, 23.2% are male, with an average age of 44.2 years.

Which brands do Nordstrom rack fans like most?

Nordstrom rack fans show strongest brand affinity for Nordstrom (3.7×), MSN (3.27×), and Planet Fitness (2.72×) over the country average.

Where do Nordstrom rack fans live in United States?

Nordstrom rack fans in United States are most concentrated in California (reach 10,813,603), Texas (reach 4,388,678), and New York (reach 3,655,367). These three regions account for the largest share of the active audience.

What other brands do Nordstrom rack fans also like?

Beyond Nordstrom rack itself, the audience over-indexes on MSN (3.27×), Planet Fitness (2.72×), Hobby Lobby (2.64×), and Diaper bag (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordstrom rack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.