EBay Audience in United States

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EBay has an estimated audience of 75,427,822 people in United States. 47.6% are female, 52.4% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Craigslist, Google Drive, AutoZone, Google News, LabCorp.

The average EBay fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Craigslist, Google Drive, AutoZone, with strongest over-indexing on Craigslist (2.33× the country average). Demographically, the EBay audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Auctions

Demographics of EBay fans

Demographic split for EBay audience in United States
MetricValue
Female47.6%
Male52.4%
Average age43.1
Estimated audience size75,427,822

Audience persona

The typical EBay fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for EBay in United States
RegionReachAffinity
California6,935,4130.84×
Texas5,009,3440.77×
Florida4,735,4100.93×
New York3,687,0900.87×
Pennsylvania3,072,8811.21×
Ohio2,653,0051.14×
Illinois2,405,7500.96×
North Carolina2,231,6110.98×
Michigan2,173,5771.1×
Georgia1,877,2930.81×
Tennessee1,689,5131.12×
Virginia1,657,9760.9×
New Jersey1,615,6530.84×
Indiana1,575,6351.14×
Washington1,433,1620.95×
Wisconsin1,401,0551.23×
Arizona1,391,4200.9×
Missouri1,317,8661.08×
Massachusetts1,277,6610.86×
Kentucky1,203,7681.27×
Alabama1,143,9531.09×
South Carolina1,102,1090.97×
Minnesota1,095,3131.01×
Maryland1,066,4760.82×
Colorado1,017,6000.86×
Oregon901,2301.04×
Louisiana867,4390.89×
Oklahoma817,7000.98×
Connecticut751,8910.99×
Iowa706,2461.14×
Arkansas670,6841.08×
Mississippi619,7331×
Nevada610,2440.84×
Kansas607,8881.02×
West Virginia539,5251.54×
Utah516,6950.76×
Idaho408,0281.08×
New Mexico404,4161.07×
Nebraska400,2841.06×
Maine351,3401.3×
New Hampshire339,5851.14×
Hawaii260,8780.8×
Montana244,1151.17×
Rhode Island223,2660.93×
South Dakota197,0201.13×
North Dakota165,5851.07×
Delaware163,4880.79×
Vermont154,9911.17×
Alaska143,8840.89×
Wyoming110,9920.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EBay audience
BrandAffinityCategory
Craigslist2.33×Shopping
Google Drive1.58×Technology & Electronics
AutoZone1.53×Cars & Mobility
Google News2.09×News
LabCorp2.09×Health
Freight transport1.54×Cars & Mobility
Canada1.57×Travel & Leisure
Scooby-Doo1.72×Movies & TV
Drill1.74×Home & Garden
Savannah Guthrie1.76×Movies & TV
Burlington1.54×Fashion & Accessoires
Wrench1.66×Home & Garden
CarGurus1.54×Cars & Mobility
Taste1.56×Fashion & Accessoires
Ana de Armas1.87×Movies & TV
Credit Karma1.67×Business & Career
Homo sapiens1.54×Kids & Family
Paris2.1×Travel & Leisure
Poshmark1.65×Shopping
Advance Auto Parts1.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EBay audience
TraitClusterScore
ExtroversionTHRILL1.24
Price SensitivityPREMIUM1.19
Family OrientationCONSERVATISM1.09
Convenience OrientationPREMIUM1.07
Need for SecurityCONSERVATISM1.04
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for EBay
CountryShare
United States31.9%
Germany7.6%
Italy7.0%

See EBay audiences in other countries

More Auctions audiences in United States

Frequently asked questions

How many fans does EBay have in United States?

EBay has an estimated audience of 75,427,822 people in United States, concentrated in California and Texas.

What is the gender split and age of EBay fans?

47.6% of EBay fans are female, 52.4% are male, with an average age of 43.1 years.

Which brands do EBay fans like most?

EBay fans show strongest brand affinity for Craigslist (2.33×), Google Drive (1.58×), and AutoZone (1.53×) over the country average.

Where do EBay fans live in United States?

EBay fans in United States are most concentrated in California (reach 6,935,413), Texas (reach 5,009,344), and Florida (reach 4,735,410). These three regions account for the largest share of the active audience.

What other brands do EBay fans also like?

Beyond EBay itself, the audience over-indexes on Google Drive (1.58×), AutoZone (1.53×), Google News (2.09×), and LabCorp (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.