Rascasse Audience Intelligence

Shopping audiences in United States

The strongest Shopping audiences in United States, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in United States 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in United States, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in United States — full ranking

  1. Shopping and fashion177.2M
  2. Shopping167.2M
  3. Online shopping151.8M
  4. Walmart95M
  5. Gift92.2M
  6. Sales promotion84.5M
  7. Target Corporation79.6M
  8. Macy's79M
  9. EBay75.4M
  10. Coupons75.1M
  11. Costco72.2M
  12. Kohl's69.4M
  13. Sam's Club66M
  14. Dollar General64.8M
  15. Whole Foods Market64.6M
  16. Price63.4M
  17. Macy's63.1M
  18. Aldi63M
  19. Walgreens62.8M
  20. Best Buy61.8M
  21. Trader Joe's61.3M
  22. Dollar Tree59.4M
  23. Amazon.com58.1M
  24. Nordstrom56.2M
  25. Tractor Supply56.2M
  26. Sephora53.3M
  27. Shopping malls49.5M
  28. The UPS Store47.9M
  29. Black Friday (shopping)43.7M
  30. CVS Pharmacy43.4M
  31. Supermarket43.3M
  32. Subscription business model39.9M
  33. Discount stores38.6M
  34. T.J.Maxx38.2M
  35. J. C. Penney37.8M
  36. Discounts and allowances37.2M
  37. 7-Eleven36.2M
  38. Chain store35.5M
  39. Five Below35.4M
  40. Auction34.8M
  41. Wawa Inc.34.2M
  42. Fashion Nova33.7M
  43. Publix32.9M
  44. Department store32.8M
  45. Petco32.2M
  46. Warehouse31.5M
  47. Money back guarantee30.6M
  48. Cyber Monday30.6M
  49. Point of sale28.8M
  50. First-time buyer28.4M
Section 02

Other categories in United States