The UPS Store Audience in United States

The UPS Store logo

The UPS Store has an estimated audience of 46,001,889 people in United States. 48.7% are female, 51.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: United States Postal Service, OneDrive, FedEx Office, United Parcel Service, FedEx Ground.

The average The UPS Store fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United States Postal Service, OneDrive, FedEx Office, with strongest over-indexing on United States Postal Service (11.25× the country average). Demographically, the The UPS Store audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Retail

Demographics of The UPS Store fans

Demographic split for The UPS Store audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.8
Estimated audience size46,001,889

Audience persona

The typical The UPS Store fan in United States is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for United States Postal Service.

Top regions in United States

Top regions ranked by reach for The UPS Store in United States
RegionReachAffinity
California7,238,5611.43×
Texas6,216,8101.57×
Florida5,638,8881.81×
New York3,760,1381.46×
Georgia2,021,1421.43×
North Carolina1,908,6251.38×
Illinois1,807,1301.18×
New Jersey1,708,3201.46×
Pennsylvania1,528,6840.99×
Ohio1,409,5580.99×
Virginia1,344,2931.2×
Washington1,330,5831.44×
Michigan1,312,6161.09×
Tennessee1,058,9651.15×
Massachusetts1,009,6871.11×
Maryland1,001,7481.27×
Colorado967,7661.33×
South Carolina852,6351.23×
Indiana798,8450.95×
Missouri747,7021.01×
Minnesota746,7531.13×
Wisconsin729,6061.05×
Oregon620,4471.18×
Nevada566,8671.27×
Kentucky528,9420.92×
Louisiana528,4610.89×
Arizona520,0710.55×
Utah484,4481.18×
Oklahoma476,4090.93×
Connecticut427,0040.93×
Kansas355,3010.98×
Arkansas292,4370.77×
Alabama259,2850.4×
Iowa255,5510.67×
Idaho248,0791.08×
Mississippi241,3420.64×
New Mexico220,3320.96×
Hawaii184,8960.94×
Washington, District of Columbia176,5771.28×
Nebraska175,5190.76×
New Hampshire152,7840.84×
Delaware124,7380.98×
Rhode Island110,2780.75×
West Virginia106,2840.5×
Montana92,7890.73×
Maine88,4110.54×
South Dakota73,1740.69×
North Dakota59,7580.63×
Vermont46,6660.58×
Wyoming33,0720.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The UPS Store audience
BrandAffinityCategory
United States Postal Service11.25×Business & Career
OneDrive22.01×Technology & Electronics
FedEx Office24.62×Business & Career
United Parcel Service8.93×Business & Career
FedEx Ground30.91×Business & Career
FedEx6.17×Business & Career
Yahoo! Finance5.14×Business & Career
AutoZone3.91×Cars & Mobility
Boost Mobile7.01×Technology & Electronics
Staples Inc.4.45×Business & Career
Office Depot6.09×Shopping
LibreOffice32.48×Technology & Electronics
Turo10.34×Cars & Mobility
Lending Club14.64×Business & Career
Home2 Suites by Hilton12.6×Travel & Leisure
Best Buy2.46×Shopping
Blueprint7.58×Technology & Electronics
Paperless Post13.33×Shopping
Truck driver4.23×Cars & Mobility
Freddie Mac17.96×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The UPS Store audience
TraitClusterScore
Quality AwarenessPREMIUM2.23
Family OrientationCONSERVATISM1.5
Career OrientationPOWER1.43
IndulgenceJOY1.42
Convenience OrientationPREMIUM1.4
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for The UPS Store
CountryShare
United States93.5%
Canada5.1%
China0.3%

See The UPS Store audiences in other countries

More Retail audiences in United States

Frequently asked questions

How many fans does The UPS Store have in United States?

The UPS Store has an estimated audience of 46,001,889 people in United States, concentrated in California and Texas.

What is the gender split and age of The UPS Store fans?

48.7% of The UPS Store fans are female, 51.3% are male, with an average age of 41.8 years.

Which brands do The UPS Store fans like most?

The UPS Store fans show strongest brand affinity for United States Postal Service (11.25×), OneDrive (22.01×), and FedEx Office (24.62×) over the country average.

Where do The UPS Store fans live in United States?

The UPS Store fans in United States are most concentrated in California (reach 7,238,561), Texas (reach 6,216,810), and Florida (reach 5,638,888). These three regions account for the largest share of the active audience.

What other brands do The UPS Store fans also like?

Beyond The UPS Store itself, the audience over-indexes on OneDrive (22.01×), FedEx Office (24.62×), United Parcel Service (8.93×), and FedEx Ground (30.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The UPS Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.