Rascasse Audience Intelligence

The UPS Store Target Market in United States

A data profile of the people who buy, follow and care about The UPS Store in United States — modelled from more than twelve digital signal sources. The UPS Store has an estimated audience of 47,855,257 people in United States.

#1among Retail in United States#47among Brand in United States#28in Shopping

The average The UPS Store fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United States Postal Service, OneDrive, FedEx Office, with strongest over-indexing on United States Postal Service (11.25× the country average).

Demographically, the The UPS Store audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The UPS Store fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for United States Postal Service.

Category: Shopping · Type: Brand · Subtype: Retail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The UPS Store profile in United States.

Audience size
47.9M
in United States
Gender
48.7%♀
51.3% male
Age
41.8
average years
Country rank
#426
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The UPS Store

48.7% are female, 51.3% are male, average age 41.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for The UPS Store audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.8
Estimated audience size47,855,257
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the The UPS Store audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

93.4%

of the worldwide The UPS Store audience comes from United States.

Worldwide audience distribution share by country for The UPS Store
CountryShare
United States93.4%
Canada5.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The UPS Store audience in United States is strongest.

Fig. 05

Top regions by affinity

The UPS Store customers by region in United States
#RegionReachAffinity×
01Florida~5M1.68×
02New Jersey~1.5M1.46×
03Texas~5.5M1.44×
04Washington~1.5M1.42×
05New York~3.5M1.36×
06Georgia~2M1.36×
07Colorado~900K1.30×
08California~6.5M1.29×
09Nevada~600K1.29×
10Arizona~1M1.24×
11North Carolina~1.5M1.23×
12Washington, District of Columbia~200K1.22×
13South Carolina~800K1.21×
14Maryland~900K1.19×
15Utah~500K1.18×
16Virginia~1.5M1.15×
17Idaho~300K1.15×
18Tennessee~1M1.13×
19Illinois~1.5M1.12×
20Oregon~600K1.10×
21Michigan~1.5M1.08×
22Minnesota~700K1.08×
23Massachusetts~900K1.04×
24Missouri~700K0.98×
25Wisconsin~700K0.97×
26New Mexico~200K0.96×
27Hawaii~200K0.95×
28Ohio~1.5M0.94×
29Delaware~100K0.94×
30Kansas~300K0.93×
31Pennsylvania~1.5M0.91×
32Indiana~800K0.91×
33Connecticut~400K0.91×
34Alaska~90K0.88×
35Alabama~600K0.87×
36Kentucky~500K0.87×
37Oklahoma~400K0.85×
38Louisiana~500K0.82×
39Arkansas~300K0.80×
40New Hampshire~100K0.80×
41Rhode Island~100K0.79×
42Nebraska~200K0.78×
43Montana~100K0.76×
44South Dakota~70K0.70×
45Iowa~300K0.67×
46North Dakota~60K0.67×
47Mississippi~200K0.66×
48Vermont~50K0.60×
49Maine~90K0.54×
50West Virginia~100K0.50×
Fig. 06

Affinity by region

Affinity by region — The UPS Store, United States
0.50×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The UPS Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The UPS Store audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics32.48×
02FedEx GroundBusiness & Career30.91×
03FedEx OfficeBusiness & Career24.62×
04OneDriveTechnology & Electronics22.01×
05Lending ClubBusiness & Career14.64×
06Paperless PostShopping13.33×
07Home2 Suites by HiltonTravel & Leisure12.60×
08Investor's Business DailyBusiness & Career11.44×
09United States Postal ServiceBusiness & Career11.25×
10TuroCars & Mobility10.34×
11Lucky (magazine)Fashion & Accessoires9.43×
12United Parcel ServiceBusiness & Career8.93×
13BlueprintTechnology & Electronics7.58×
14Boost MobileTechnology & Electronics7.01×
15FedExBusiness & Career6.17×
16Office DepotShopping6.09×
17Yahoo! FinanceBusiness & Career5.14×
18Staples Inc.Business & Career4.45×
19AutoZoneCars & Mobility3.91×
20Best BuyShopping2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The UPS Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The UPS Store audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Need for SecurityCONSERVATISM1.34×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The UPS Store audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.96×
Luxury OrientationPREMIUM0.96×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The UPS Store's target market in United States?

The UPS Store's target market in United States covers an estimated 47,855,257 people, concentrated in California and Texas.

02

What is the gender split and age of The UPS Store customers?

48.7% of the The UPS Store audience are female, 51.3% are male, with an average age of 41.8 years.

03

Which brands do The UPS Store fans like most?

The UPS Store fans show strongest brand affinity for United States Postal Service (11.25×), OneDrive (22.01×), and FedEx Office (24.62×) over the country average.

04

Where do The UPS Store fans live in United States?

The UPS Store fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do The UPS Store fans also like?

Beyond The UPS Store itself, the audience over-indexes on OneDrive (22.01×), FedEx Office (24.62×), United Parcel Service (8.93×), and FedEx Ground (30.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Retail audiences in United States

See The UPS Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The UPS Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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