Turo Audience in United States

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Turo has an estimated audience of 4,573,137 people in United States. 34.5% are female, 65.5% are male, average age 35.8. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, War on Terror, Home construction, Product design, The Perks of Being a Wallflower (film).

The average Turo fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, War on Terror, Home construction, with strongest over-indexing on Lulu 黃路梓茵 (16.89× the country average). Demographically, the Turo audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Turo fans

Demographic split for Turo audience in United States
MetricValue
Female34.5%
Male65.5%
Average age35.8
Estimated audience size4,573,137

Audience persona

The typical Turo fan in United States is more male, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Turo in United States
RegionReachAffinity
California624,2081.24×
Florida501,9751.62×
Texas480,8211.22×
Georgia234,9891.67×
New York226,9950.89×
Illinois161,3381.06×
North Carolina156,3011.14×
Arizona140,5821.51×
Pennsylvania130,2940.85×
Michigan120,0441×
Ohio119,0180.84×
New Jersey109,8220.94×
Virginia105,8710.95×
Tennessee96,5871.05×
Washington96,5681.05×
Colorado94,9601.32×
Maryland86,0191.09×
South Carolina85,0481.24×
Massachusetts81,6090.91×
Missouri71,5740.97×
Alabama69,3131.08×
Nevada68,3581.55×
Hawaii64,1643.26×
Indiana63,4060.76×
Louisiana56,1750.95×
Minnesota55,3820.85×
Wisconsin52,3880.76×
Utah51,9301.27×
Oregon46,7240.89×
Connecticut42,1830.92×
Kentucky42,0850.73×
Oklahoma40,4970.8×
Arkansas29,3910.78×
Mississippi29,3320.78×
Kansas27,3150.76×
Iowa23,2560.62×
Idaho19,5860.85×
Alaska19,3051.97×
New Mexico14,6490.64×
Nebraska14,2650.62×
Washington, District of Columbia14,2181.03×
Montana13,1811.04×
Delaware11,5840.92×
New Hampshire11,4750.64×
Rhode Island10,6500.73×
Maine9,4560.58×
West Virginia8,4240.4×
South Dakota6,6040.62×
North Dakota6,0020.64×
Wyoming4,3130.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turo audience
BrandAffinityCategory
Lulu 黃路梓茵16.89×Movies & TV
War on Terror10.79×Politics & Society
Home construction1.88×Home & Garden
Product design2.03×Business & Career
The Perks of Being a Wallflower (film)6.67×Movies & TV
Jesse Plemons3.29×Movies & TV
Queens College, City University of New York5.43×Business & Career
Israel1.56×Travel & Leisure
Quechua (brand)12.35×Sports
Hideki Matsuyama7.5×Sports
UK garage3.66×Music & Radio
FOX 10 Phoenix15.34×Movies & TV
Nebraska Cornhuskers football2.27×Sports
Pro-Ject2.32×Music & Radio
Isometric exercise4.85×Sports
Urban horticulture1.96×Home & Garden
Chili con carne4.23×Food & Beverages
Stamp collecting2.42×Home & Garden
Hog Hunting1.68×Sports
Corona (band)2.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turo audience
TraitClusterScore
Urban LifestyleOPEN2.74
Family OrientationCONSERVATISM1.77
Luxury OrientationPREMIUM1.51
Quality AwarenessPREMIUM1.5
Need for SecurityCONSERVATISM1.43
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Turo
CountryShare
United States70.4%
Canada7.8%
Italy5.3%

See Turo audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Turo have in United States?

Turo has an estimated audience of 4,573,137 people in United States, concentrated in California and Florida.

What is the gender split and age of Turo fans?

34.5% of Turo fans are female, 65.5% are male, with an average age of 35.8 years.

Which brands do Turo fans like most?

Turo fans show strongest brand affinity for Lulu 黃路梓茵 (16.89×), War on Terror (10.79×), and Home construction (1.88×) over the country average.

Where do Turo fans live in United States?

Turo fans in United States are most concentrated in California (reach 624,208), Florida (reach 501,975), and Texas (reach 480,821). These three regions account for the largest share of the active audience.

What other brands do Turo fans also like?

Beyond Turo itself, the audience over-indexes on War on Terror (10.79×), Home construction (1.88×), Product design (2.03×), and The Perks of Being a Wallflower (film) (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.