Wells Fargo Audience in United States

Wells Fargo logo

Wells Fargo has an estimated audience of 64,216,925 people in United States. 49.6% are female, 50.4% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Bank of America, Chase (bank), Citibank, Capital One, Yahoo! Finance.

The average Wells Fargo fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bank of America, Chase (bank), Citibank, with strongest over-indexing on Bank of America (6.08× the country average). Demographically, the Wells Fargo audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Wells Fargo fans

Demographic split for Wells Fargo audience in United States
MetricValue
Female49.6%
Male50.4%
Average age43.1
Estimated audience size64,216,925

Audience persona

The typical Wells Fargo fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Wells Fargo in United States
RegionReachAffinity
California11,289,2651.6×
Florida7,916,8391.82×
Texas7,729,0311.4×
Georgia3,963,8392×
North Carolina3,509,3321.82×
Arizona2,725,6832.08×
Pennsylvania2,488,2041.15×
Virginia2,389,3011.53×
New Jersey2,152,1481.32×
Minnesota2,104,1192.29×
South Carolina1,852,6531.92×
Colorado1,629,8511.61×
Alabama1,392,8011.55×
Nevada1,385,6492.23×
New York1,372,8560.38×
Washington1,186,6340.92×
Maryland1,098,3500.99×
Oregon917,1291.25×
New Mexico725,8162.25×
Illinois645,1040.3×
Utah642,1361.12×
Tennessee608,1580.47×
Iowa607,6001.15×
Wisconsin558,5010.58×
Connecticut512,9780.8×
Idaho481,1001.49×
Ohio430,9730.22×
Nebraska420,3481.31×
Mississippi318,4330.6×
Michigan307,6060.18×
Missouri306,1370.3×
Massachusetts261,0720.21×
Indiana258,6310.22×
Alaska249,5751.82×
Louisiana247,2710.3×
South Dakota244,8141.65×
Montana232,3961.3×
Delaware199,4541.13×
Oklahoma194,1560.27×
Kansas192,1650.38×
Kentucky173,5400.22×
Arkansas165,1230.31×
Washington, District of Columbia152,0140.79×
North Dakota149,5221.13×
Wyoming122,2161.28×
West Virginia83,6340.28×
Hawaii72,9130.26×
New Hampshire52,1100.21×
Maine48,8230.21×
Rhode Island39,0450.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wells Fargo audience
BrandAffinityCategory
Bank of America6.08×Business & Career
Chase (bank)5.73×Business & Career
Citibank8.21×Business & Career
Capital One3.35×Business & Career
Yahoo! Finance2.81×Business & Career
American Express3.45×Business & Career
Chase2.65×Business & Career
Murphy’s Law12.55×Music & Radio
Charles Schwab Corporation3.54×Business & Career
United States Postal Service1.99×Business & Career
Elle Fanning4.48×Movies & TV
Gmail1.59×Internet & Social Media
The UPS Store1.69×Shopping
Delivery (commerce)2.02×Food & Beverages
Toronto-Dominion Bank2.7×Business & Career
KPMG9.57×Business & Career
National Stock Exchange of India20.44×Business & Career
Turo4.18×Cars & Mobility
Colored gold4.09×Fashion & Accessoires
Axis Bank11.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wells Fargo audience
TraitClusterScore
ExtroversionTHRILL1.28
Career OrientationPOWER1.28
Price SensitivityPREMIUM1.22
Convenience OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.16
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Wells Fargo
CountryShare
United States90.8%
India1.2%
China1.2%

See Wells Fargo audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Wells Fargo have in United States?

Wells Fargo has an estimated audience of 64,216,925 people in United States, concentrated in California and Florida.

What is the gender split and age of Wells Fargo fans?

49.6% of Wells Fargo fans are female, 50.4% are male, with an average age of 43.1 years.

Which brands do Wells Fargo fans like most?

Wells Fargo fans show strongest brand affinity for Bank of America (6.08×), Chase (bank) (5.73×), and Citibank (8.21×) over the country average.

Where do Wells Fargo fans live in United States?

Wells Fargo fans in United States are most concentrated in California (reach 11,289,265), Florida (reach 7,916,839), and Texas (reach 7,729,031). These three regions account for the largest share of the active audience.

What other brands do Wells Fargo fans also like?

Beyond Wells Fargo itself, the audience over-indexes on Chase (bank) (5.73×), Citibank (8.21×), Capital One (3.35×), and Yahoo! Finance (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wells Fargo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.