Rascasse Audience Intelligence

United States Postal Service Target Market in United States

A data profile of the people who buy, follow and care about United States Postal Service in United States — modelled from more than twelve digital signal sources. United States Postal Service has an estimated audience of 63,116,498 people in United States.

#1among Logistics in United States#18among Brand in United States#41in Business & Career

The average United States Postal Service fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Staples Inc., United Parcel Service, with strongest over-indexing on The UPS Store (9.72× the country average).

Demographically, the United States Postal Service audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Postal Service fan in United States is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Postal Service profile in United States.

Audience size
63.1M
in United States
Gender
53.6%♀
46.4% male
Age
43.5
average years
Country rank
#257
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of United States Postal Service

53.6% are female, 46.4% are male, average age 43.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for United States Postal Service audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.5
Estimated audience size63,116,498
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the United States Postal Service audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

95.6%

of the worldwide United States Postal Service audience comes from United States.

Worldwide audience distribution share by country for United States Postal Service
CountryShare
United States95.6%
Puerto Rico0.8%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Postal Service audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Postal Service customers by region in United States
#RegionReachAffinity×
01Alaska~200K1.36×
02Hawaii~300K1.28×
03Florida~5M1.24×
04Colorado~1M1.24×
05New York~4M1.23×
06Washington~1.5M1.23×
07New Jersey~2M1.21×
08Oregon~800K1.20×
09Texas~6M1.14×
10New Mexico~300K1.14×
11Washington, District of Columbia~200K1.13×
12California~7.5M1.12×
13Maryland~1M1.09×
14Virginia~1.5M1.07×
15Nevada~600K1.07×
16Maine~200K1.07×
17North Carolina~2M1.06×
18South Carolina~900K1.06×
19Arizona~1.5M1.05×
20Utah~600K1.04×
21Rhode Island~200K1.03×
22Illinois~2M1.02×
23Massachusetts~1M1.02×
24Pennsylvania~2M1.01×
25Georgia~2M1.01×
26Minnesota~900K1.01×
27Oklahoma~700K1.00×
28Idaho~300K1.00×
29Tennessee~1M0.98×
30Vermont~100K0.98×
31Missouri~900K0.97×
32New Hampshire~200K0.97×
33Delaware~200K0.97×
34Connecticut~600K0.96×
35Montana~200K0.96×
36Wisconsin~800K0.94×
37Indiana~1M0.93×
38Kansas~400K0.93×
39Michigan~1.5M0.90×
40Arkansas~400K0.90×
41Ohio~1.5M0.89×
42Alabama~700K0.85×
43Kentucky~600K0.84×
44West Virginia~200K0.81×
45Louisiana~600K0.77×
46Nebraska~200K0.77×
47Mississippi~400K0.76×
48North Dakota~90K0.76×
49Iowa~400K0.72×
50South Dakota~100K0.71×
Fig. 06

Affinity by region

Affinity by region — United States Postal Service, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Postal Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Postal Service audience
#·InterestCategoryAffinity×
01DHL Supply ChainBusiness & Career22.30×
02City FarmhouseHome & Garden21.32×
03Alaskan HuskyPets & Animals18.90×
04FedEx OfficeBusiness & Career16.51×
05FedEx GroundBusiness & Career14.56×
06UPS FreightBusiness & Career12.42×
07DHL ExpressBusiness & Career11.38×
08The UPS StoreShopping9.72×
09Staples Inc.Business & Career8.81×
10United Parcel ServiceBusiness & Career8.33×
11MailBusiness & Career7.35×
12Package deliveryBusiness & Career7.28×
13FedExBusiness & Career7.17×
14Yahoo! FinanceBusiness & Career2.67×
15Truck driverCars & Mobility2.39×
16Delivery (commerce)Food & Beverages1.94×
17Freight transportCars & Mobility1.79×
18Wells FargoBusiness & Career1.65×
19Google DriveTechnology & Electronics1.55×
20Indeed.comBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Postal Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Postal Service audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.47×
TraditionCONSERVATISM1.41×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Postal Service audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Luxury OrientationPREMIUM1.00×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is United States Postal Service's target market in United States?

United States Postal Service's target market in United States covers an estimated 63,116,498 people, concentrated in California and Texas.

02

What is the gender split and age of United States Postal Service customers?

53.6% of the United States Postal Service audience are female, 46.4% are male, with an average age of 43.5 years.

03

Which brands do United States Postal Service fans like most?

United States Postal Service fans show strongest brand affinity for The UPS Store (9.72×), Staples Inc. (8.81×), and United Parcel Service (8.33×) over the country average.

04

Where do United States Postal Service fans live in United States?

United States Postal Service fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~6M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do United States Postal Service fans also like?

Beyond United States Postal Service itself, the audience over-indexes on Staples Inc. (8.81×), United Parcel Service (8.33×), FedEx Office (16.51×), and FedEx (7.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United States Postal Service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Postal Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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