United States Postal Service Audience in United States

United States Postal Service logo

United States Postal Service has an estimated audience of 59,399,951 people in United States. 53.6% are female, 46.4% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, Staples Inc., United Parcel Service, FedEx, FedEx Office.

The average United States Postal Service fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, Staples Inc., United Parcel Service, with strongest over-indexing on The UPS Store (9.72× the country average). Demographically, the United States Postal Service audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Logistics

Demographics of United States Postal Service fans

Demographic split for United States Postal Service audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.5
Estimated audience size59,399,951

Audience persona

The typical United States Postal Service fan in United States is balanced, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for United States Postal Service in United States
RegionReachAffinity
California7,429,6101.14×
Texas6,340,7821.24×
Florida5,239,9971.3×
New York4,128,2111.24×
Illinois2,135,1121.08×
Pennsylvania2,106,1151.05×
Georgia2,088,0641.14×
North Carolina1,967,7421.1×
New Jersey1,854,1051.23×
Ohio1,735,9050.95×
Virginia1,724,4601.19×
Washington1,524,8371.28×
Michigan1,523,7500.98×
Tennessee1,281,7701.08×
Massachusetts1,239,8391.06×
Colorado1,237,1121.32×
Indiana1,127,0791.04×
Maryland1,121,7061.1×
South Carolina1,028,9241.15×
Missouri982,2461.03×
Wisconsin863,8230.97×
Minnesota852,1041×
Oregon798,1431.17×
Oklahoma723,6111.1×
Louisiana706,8130.92×
Kentucky682,3930.92×
Nevada652,3621.14×
Arizona634,6820.52×
Connecticut566,4350.95×
Utah530,6791×
Arkansas462,8330.95×
Kansas457,0200.98×
Mississippi441,9890.9×
Alabama440,5240.53×
Iowa385,5360.79×
New Mexico347,4901.17×
Hawaii318,4551.25×
Idaho293,4570.99×
West Virginia238,5970.86×
Nebraska234,8950.79×
New Hampshire225,5930.96×
Washington, District of Columbia211,8141.19×
Maine208,8580.98×
Rhode Island179,3350.95×
Delaware153,4090.94×
Montana141,3760.86×
Vermont99,0270.95×
North Dakota89,3540.73×
South Dakota85,5480.62×
Wyoming66,2770.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Postal Service audience
BrandAffinityCategory
The UPS Store9.72×Shopping
Staples Inc.8.81×Business & Career
United Parcel Service8.33×Business & Career
FedEx7.17×Business & Career
FedEx Office16.51×Business & Career
Mail7.35×Business & Career
FedEx Ground14.56×Business & Career
Yahoo! Finance2.67×Business & Career
Package delivery7.28×Business & Career
Final Destination2.09×Movies & TV
Wells Fargo1.65×Business & Career
DHL Supply Chain22.3×Business & Career
DHL Express11.38×Business & Career
Freight transport1.79×Cars & Mobility
Google Drive1.55×Technology & Electronics
Indeed.com1.55×Business & Career
Chase (bank)1.72×Business & Career
Delivery (commerce)1.94×Food & Beverages
City Farmhouse21.32×Home & Garden
UPS Freight12.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Postal Service audience
TraitClusterScore
Price SensitivityPREMIUM1.27
Need for SecurityCONSERVATISM1.26
Career OrientationPOWER1.24
Quality AwarenessPREMIUM1.24
Urban LifestyleOPEN1.21
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for United States Postal Service
CountryShare
United States95.5%
Puerto Rico0.9%
China0.5%

See United States Postal Service audiences in other countries

More Logistics audiences in United States

Frequently asked questions

How many fans does United States Postal Service have in United States?

United States Postal Service has an estimated audience of 59,399,951 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Postal Service fans?

53.6% of United States Postal Service fans are female, 46.4% are male, with an average age of 43.5 years.

Which brands do United States Postal Service fans like most?

United States Postal Service fans show strongest brand affinity for The UPS Store (9.72×), Staples Inc. (8.81×), and United Parcel Service (8.33×) over the country average.

Where do United States Postal Service fans live in United States?

United States Postal Service fans in United States are most concentrated in California (reach 7,429,610), Texas (reach 6,340,782), and Florida (reach 5,239,997). These three regions account for the largest share of the active audience.

What other brands do United States Postal Service fans also like?

Beyond United States Postal Service itself, the audience over-indexes on Staples Inc. (8.81×), United Parcel Service (8.33×), FedEx (7.17×), and FedEx Office (16.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Postal Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.