Top 50 Brands in United States

This curated ranking covers the 50 largest brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 23,416 brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Hotels & Resorts, Gemini Sound Products and Walmart lead the list with a combined estimated audience of 485,299,336 people. Across all 50 entries the average audience size is 67,867,938, and the largest, Hotels & Resorts, reaches around 267,040,000 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Hotels & Resorts	267,040,000	32.8%
2	Gemini Sound Products	123,288,072	19.8%		Business & Career
3	Walmart	94,971,264	61.4%	Supermarket	Shopping
4	Target Corporation	79,586,810	77.3%		Shopping
5	Macy's	79,019,109	94.5%	Department store	Shopping
6	EBay	75,427,822	33.3%	Auctions	Shopping
7	Costco	72,175,459	55.3%	Supermarket	Shopping
8	Phillies (cigar)	69,666,777	96.8%		Food & Beverages
9	Kohl's	69,358,864	98.6%		Shopping
10	Airbnb	66,796,564	24.6%	Travel website	Travel & Leisure
11	McDonald's	66,021,947	21.3%	Fast food restaurants	Food & Beverages
12	Sam's Club	65,985,634	83.7%	Hardware store	Shopping
13	Hobby Lobby	64,981,655	95.0%	Restaurants	Home & Garden
14	Dollar General	64,760,671	98.2%		Shopping
15	American Airlines	64,340,193	76.1%	Airline	Travel & Leisure
16	Wells Fargo	64,216,925	91.8%	Insurances	Business & Career
17	Old Navy	64,123,239	81.3%		Fashion & Accessoires
18	Starbucks	64,041,976	26.5%	Coffee	Food & Beverages
19	T-Mobile	64,013,022	81.0%	Mobile phone operator	Technology & Electronics
20	Chick-fil-A	63,480,692	89.5%	Restaurants	Food & Beverages
21	Macy's	63,095,076	96.4%		Shopping
22	AT&T	63,013,285	77.4%	Mobile phone operator	Technology & Electronics
23	Aldi	62,997,749	37.0%	Supermarket	Shopping
24	Walgreens	62,835,521	91.8%	Drugstore	Shopping
25	AutoZone	62,424,018	83.2%	Car parts	Cars & Mobility
26	Capital One	61,988,711	89.6%	Bank	Business & Career
27	Planet Fitness	61,935,304	78.6%		Sports
28	Best Buy	61,821,222	76.7%	Electronics	Shopping
29	Trader Joe's	61,335,853	97.3%	Supermarket	Shopping
30	Whole Foods Market	61,105,986	83.0%	Supermarket	Shopping
31	Bank of America	61,039,440	90.1%	Bank	Business & Career
32	Texas Roadhouse	60,616,537	96.1%	Restaurants	Food & Beverages
33	Chipotle Mexican Grill	59,394,016	90.2%	Restaurants	Food & Beverages
34	Dollar Tree	59,378,252	90.6%		Shopping
35	Wendy's	59,319,986	77.5%	Fast food restaurants	Food & Beverages
36	United States Postal Service	58,582,204	96.3%	Logistics	Business & Career
37	Taco Bell	57,807,648	77.1%	Fast food restaurants	Food & Beverages
38	Indeed.com	57,783,464	34.9%	Career website	Business & Career
39	Amazon.com	57,554,446	23.7%	Fashion	Shopping
40	Google Drive	57,438,056	26.6%	Hosting	Technology & Electronics
41	Pizza Hut	56,485,080	45.0%	Fast food restaurants	Food & Beverages
42	Powerball	55,639,383	88.1%		Games
43	Nordstrom	54,915,835	97.6%	Fashion	Shopping
44	Tractor Supply	54,567,000	99.6%	Hardware store	Shopping
45	Burger King	54,313,108	31.5%	Fast food restaurants	Food & Beverages
46	IKEA	54,038,689	15.9%	Furniture	Home & Garden
47	Subway	53,779,991	45.7%	Fast food restaurants	Food & Beverages
48	Sephora	53,027,541	32.6%	Drugstore	Shopping
49	Concurrent Versions System	51,345,175	81.3%		Technology & Electronics
50	Marshalls	50,521,651	81.2%		Fashion & Accessoires