For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWalmart | 114M | 61.8% | 42.9 | 60.1% | Supermarket |
| 2 | TTarget Corporation | 105M | 76.4% | 37.9 | 67.8% | |
| 3 | MMacy's | 87M | 95.7% | 38.7 | 65.9% | Department store |
| 4 | SStarbucks | 81M | 29.6% | 38.2 | 66.1% | Coffee |
| 5 | MMcDonald's | 76M | 19.4% | 38.4 | 54.3% | Fast food restaurants |
| 6 | EEBay | 75M | 33.5% | 43.8 | 47.6% | Auctions |
| 7 | CCostco | 74M | 55.2% | 40.8 | 65.3% | Supermarket |
| 8 | TTaco Bell | 71M | 76.5% | 37.3 | 52.8% | Fast food restaurants |
| 9 | CChick-fil-A | 71M | 88.8% | 40.1 | 57.8% | Restaurants |
| 10 | WWhole Foods Market | 68M | 87.9% | 37.0 | 64.9% | Supermarket |
| 11 | KKohl's | 67M | 98.7% | 38.1 | 70.9% | |
| 12 | AAirbnb | 66M | 22.8% | 42.5 | 56.5% | Travel website |
| 13 | AApple | 65M | 18.5% | 39.8 | 50.6% | Entertainment |
| 14 | HHobby Lobby | 65M | 95.1% | 45.6 | 81.7% | |
| 15 | TT-Mobile | 65M | 83.7% | 42.0 | 45.9% | Mobile phone operator |
| 16 | SSam's Club | 64M | 83.8% | 42.0 | 59.8% | Hardware store |
| 17 | DDollar Tree | 63M | 91.1% | 39.6 | 70.9% | |
| 18 | WWendy's | 63M | 75.4% | 36.6 | 52.3% | Fast food restaurants |
| 19 | AAldi | 63M | 35.1% | 41.2 | 68.9% | Supermarket |
| 20 | AAmerican Airlines | 62M | 77.3% | 44.9 | 52.4% | Airline |
| 21 | NNordstrom | 62M | 97.4% | 38.9 | 69.8% | Fashion |
| 22 | UUnited States Postal Service | 61M | 95.6% | 44.2 | 53.6% | Logistics |
| 23 | OOld Navy | 59M | 81.8% | 37.1 | 72.9% | |
| 24 | CCapital One | 58M | 89.0% | 44.8 | 49.4% | Bank |
| 25 | BBurger King | 58M | 31.1% | 37.2 | 52.4% | Fast food restaurants |
| 26 | GGoogle Drive | 57M | 23.1% | 43.2 | 61.6% | Hosting |
| 27 | DDollar General | 56M | 97.9% | 44.7 | 68.7% | |
| 28 | SSephora | 56M | 33.5% | 36.7 | 78.4% | Drugstore |
| 29 | DDomino's Pizza | 56M | 44.8% | 35.2 | 52.4% | Fast food restaurants |
| 30 | SSubway | 55M | 43.5% | 38.0 | 53.2% | Fast food restaurants |
| 31 | FFashion Nova | 54M | 83.3% | 33.0 | 72.8% | Fashion |
| 32 | NNike | 54M | 19.4% | 34.0 | 46.9% | Sportswear |
| 33 | TTrader Joe's | 54M | 97.3% | 37.9 | 70.3% | Supermarket |
| 34 | CChipotle Mexican Grill | 54M | 89.7% | 38.6 | 56.1% | Restaurants |
| 35 | BBest Buy | 53M | 74.6% | 38.9 | 58.3% | Electronics |
| 36 | AAmazon.com | 52M | 39.1% | 42.9 | 59.0% | Fashion |
| 37 | WWalgreens | 51M | 91.6% | 43.3 | 70.0% | Drugstore |
| 38 | CConcurrent Versions System | 51M | 74.2% | 35.5 | 80.2% | |
| 39 | BBarnes & Noble | 51M | 94.7% | 44.0 | 69.1% | Publishing |
| 40 | WWells Fargo | 50M | 91.8% | 43.8 | 49.6% | Insurances |
| 41 | QQuest Diagnostics | 50M | 99.1% | 43.7 | 68.3% | Health care |
| 42 | IIKEA | 50M | 14.1% | 39.6 | 65.3% | Furniture |
| 43 | TTractor Supply | 49M | 99.5% | 44.5 | 52.3% | Hardware store |
| 44 | WWingstop | 49M | 85.6% | 37.9 | 50.3% | |
| 45 | KKroger | 49M | 98.6% | 37.4 | 58.0% | |
| 46 | IIn-N-Out Burger | 48M | 95.4% | 38.4 | 56.1% | Fast food restaurants |
| 47 | MMacy's | 47M | 92.6% | — | — | |
| 48 | CChase | 46M | 86.1% | 43.5 | 50.9% | Bank |
| 49 | BBank of America | 46M | 88.5% | 43.4 | 54.3% | Bank |
| 50 | PPowerball | 46M | 82.0% | 45.9 | 42.2% | |
| 51 | TTexas Roadhouse | 46M | 94.4% | 42.8 | 58.5% | Restaurants |
| 52 | MMarshalls | 46M | 80.5% | 39.3 | 80.1% | |
| 53 | GGemini | 46M | 12.1% | 36.9 | 37.7% | Generative AI |
| 54 | UULTA Beauty | 45M | 91.1% | 36.6 | 83.9% | Cosmetics |
| 55 | FFive Below | 45M | 97.8% | 41.1 | 77.6% | Discount store |
| 56 | EExpedia | 45M | 45.3% | 44.4 | 55.2% | Travel website |
| 57 | DDoordash | 45M | 86.9% | 35.6 | 51.0% | |
| 58 | PPlanet Fitness | 44M | 82.0% | 36.5 | 57.9% | |
| 59 | CChat GPT | 44M | 12.5% | 37.1 | 39.1% | Generative AI |
| 60 | UUnited Airlines | 44M | 72.2% | 43.5 | 49.3% | Airline |
| 61 | LLouis Vuitton | 42M | 20.7% | 36.1 | 67.4% | Luxury fashion |
| 62 | AAT&T | 42M | 75.2% | 41.8 | 45.1% | Mobile phone operator |
| 63 | Vverizon | 41M | 88.9% | 41.6 | 52.4% | Mobile phone operator |
| 64 | PPopeyes Louisiana Kitchen | 41M | 83.2% | 37.6 | 49.8% | Fast food restaurants |
| 65 | TT.J.Maxx | 41M | 82.7% | 36.9 | 74.1% | Fashion |
| 66 | AAutoZone | 40M | 80.8% | 41.8 | 22.2% | Car parts |
| 67 | RRaising Cane's Chicken Fingers | 40M | 96.6% | 36.5 | 47.8% | Restaurants |
| 68 | CCVS Pharmacy | 40M | 96.2% | 43.9 | 64.2% | Beauty |
| 69 | PPanda Express | 40M | 92.5% | 37.9 | 54.7% | Restaurants |
| 70 | PPizza Hut | 39M | 42.7% | 37.2 | 52.5% | Fast food restaurants |
| 71 | NNordstrom Rack | 38M | 94.8% | 44.8 | 76.8% | |
| 72 | WWawa Inc. | 38M | 96.0% | 38.8 | 48.7% | |
| 73 | JJ. C. Penney | 38M | 92.2% | 40.4 | 78.2% | Supermarket |
| 74 | SStaples Inc. | 38M | 76.0% | 45.4 | 55.0% | |
| 75 | LLittle Caesars | 37M | 73.6% | 36.1 | 50.1% | Restaurants |
| 76 | BBuffalo Wild Wings | 37M | 94.4% | 38.3 | 48.5% | Restaurants |
| 77 | HHomeGoods | 36M | 98.9% | 38.2 | 68.9% | Home accessories |
| 78 | PPanera Bread | 36M | 96.1% | 40.7 | 60.7% | Restaurants |
| 79 | WWayfair | 36M | 71.1% | 39.4 | 67.5% | Furniture |
| 80 | IIndeed.com | 35M | 32.6% | 39.5 | 52.5% | Career website |
| 81 | Ssouthwest airlines | 35M | 93.6% | 44.4 | 63.8% | Airline |
| 82 | AAdidas | 35M | 14.0% | 32.9 | 47.7% | Sportswear |
| 83 | UUnited Parcel Service | 35M | 46.0% | 42.0 | 47.2% | Logistics |
| 84 | PPublix | 33M | 95.8% | 45.2 | 62.5% | Supermarket |
| 85 | PPottery Barn | 33M | 81.5% | 37.2 | 66.4% | Furniture |
| 86 | PPapa John's Pizza | 33M | 72.4% | 37.5 | 47.1% | Restaurants |
| 87 | PPetco | 33M | 88.6% | 39.1 | 63.3% | Pet shop |
| 88 | KKFC | 32M | 16.7% | 38.2 | 51.7% | Fast food restaurants |
| 89 | XXfinity | 32M | 97.8% | 41.3 | 48.6% | Mobile phone operator |
| 90 | CChewy | 32M | 97.1% | 35.8 | 66.8% | Pet shop |
| 91 | AAnthropologie | 32M | 67.6% | 36.7 | 68.1% | Fashion |
| 92 | OOlive Garden | 32M | 87.4% | 42.8 | 61.6% | Fast food restaurants |
| 93 | TTemu | 32M | 17.6% | 42.3 | 53.8% | |
| 94 | TTesla | 32M | 29.6% | 43.0 | 41.9% | Luxury goods |
| 95 | TTesla Motors | 31M | 26.3% | 41.2 | 27.4% | Car manufacturer |
| 96 | HH&M | 31M | 12.3% | 36.4 | 75.0% | Fashion |
| 97 | RREI | 31M | 79.0% | 37.1 | 47.4% | Outdoor |
| 98 | AAce Hardware | 31M | 91.3% | 47.3 | 43.6% | |
| 99 | MMercedes-Benz | 31M | 19.6% | 38.1 | 31.9% | Car manufacturer |
| 100 | TThe UPS Store | 31M | 92.6% | 42.5 | 48.7% | Retail |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular brands compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest brand in United States?
Walmart currently leads with an estimated audience of 114M people in United States.