KFC Audience in United States

KFC logo

KFC has an estimated audience of 31,349,119 people in United States. 51.7% are female, 48.3% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: QuikTrip, Mobile gambling, Wawa Inc., Popeyes Louisiana Kitchen, Panda Express.

The average KFC fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include QuikTrip, Mobile gambling, Wawa Inc., with strongest over-indexing on QuikTrip (13.34× the country average). Demographically, the KFC audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of KFC fans

Demographic split for KFC audience in United States
MetricValue
Female51.7%
Male48.3%
Average age37.5
Estimated audience size31,349,119

Audience persona

The typical KFC fan in United States is balanced, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for QuikTrip.

Top regions in United States

Top regions ranked by reach for KFC in United States
RegionReachAffinity
California4,111,8091.19×
Texas2,982,4941.11×
Florida2,719,0061.28×
New York1,598,9030.91×
Ohio1,417,2671.47×
North Carolina1,167,7191.24×
Michigan1,157,7231.41×
Georgia1,081,4341.12×
Pennsylvania1,060,3191×
Illinois1,021,9800.98×
Tennessee868,7591.38×
Indiana812,6571.42×
Virginia740,4450.97×
New Jersey639,8530.8×
Kentucky630,9031.61×
South Carolina616,9981.31×
Washington612,4910.97×
Arizona561,2020.88×
Massachusetts559,4880.91×
Missouri534,2901.06×
Maryland466,8400.87×
Colorado439,8060.89×
Alabama430,0520.98×
Wisconsin428,7800.91×
Oklahoma423,2771.22×
Minnesota404,1050.9×
Oregon367,4711.02×
Nevada344,3761.14×
Connecticut319,8731.02×
Mississippi315,6621.22×
Arkansas302,8941.17×
Utah290,5441.03×
Kansas260,7901.06×
Iowa239,0070.93×
Louisiana231,4270.57×
West Virginia218,3121.5×
New Mexico212,9281.35×
Nebraska161,7801.03×
Idaho132,1360.84×
Rhode Island118,5871.19×
Hawaii114,6410.85×
New Hampshire88,7510.72×
Maine85,6320.76×
Delaware61,0350.71×
North Dakota46,9530.73×
South Dakota46,7310.64×
Montana43,0020.49×
Washington, District of Columbia40,2400.43×
Vermont37,0490.67×
Alaska34,8990.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KFC audience
BrandAffinityCategory
QuikTrip13.34×Shopping
Mobile gambling24.49×Games
Wawa Inc.7.01×Shopping
Popeyes Louisiana Kitchen8.62×Food & Beverages
Panda Express5.37×Food & Beverages
7-Eleven5.65×Shopping
Burger King4.18×Food & Beverages
Texas Roadhouse3.61×Food & Beverages
Jack in the Box5.38×Food & Beverages
Golden Corral7.63×Food & Beverages
IHOP4.28×Food & Beverages
Taco Bell3×Food & Beverages
Pizza Hut2.86×Food & Beverages
Jamba Juice9.26×Food & Beverages
Subway2.91×Food & Beverages
Little Caesars3.51×Food & Beverages
Food1.57×Food & Beverages
Chick-fil-A2.46×Food & Beverages
Movies1.51×Movies & TV
Slim Chickens8.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KFC audience
TraitClusterScore
Risk AppetiteTHRILL2.05
Convenience OrientationPREMIUM1.61
Luxury OrientationPREMIUM1.52
ExtroversionTHRILL1.46
LGBTQ+ IdentityOPEN1.23
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for KFC
CountryShare
United States18.2%
United Kingdom6.1%
Japan4.3%

See KFC audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does KFC have in United States?

KFC has an estimated audience of 31,349,119 people in United States, concentrated in California and Texas.

What is the gender split and age of KFC fans?

51.7% of KFC fans are female, 48.3% are male, with an average age of 37.5 years.

Which brands do KFC fans like most?

KFC fans show strongest brand affinity for QuikTrip (13.34×), Mobile gambling (24.49×), and Wawa Inc. (7.01×) over the country average.

Where do KFC fans live in United States?

KFC fans in United States are most concentrated in California (reach 4,111,809), Texas (reach 2,982,494), and Florida (reach 2,719,006). These three regions account for the largest share of the active audience.

What other brands do KFC fans also like?

Beyond KFC itself, the audience over-indexes on Mobile gambling (24.49×), Wawa Inc. (7.01×), Popeyes Louisiana Kitchen (8.62×), and Panda Express (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.