IHOP Audience in United States

IHOP logo

IHOP has an estimated audience of 28,922,365 people in United States. 58.8% are female, 41.2% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: Waffle House, Bob Evans, Lukoil, Golden Corral, Texas Roadhouse.

The average IHOP fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Waffle House, Bob Evans, Lukoil, with strongest over-indexing on Waffle House (8.09× the country average). Demographically, the IHOP audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of IHOP fans

Demographic split for IHOP audience in United States
MetricValue
Female58.8%
Male41.2%
Average age43.6
Estimated audience size28,922,365

Audience persona

The typical IHOP fan in United States is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Waffle House.

Top regions in United States

Top regions ranked by reach for IHOP in United States
RegionReachAffinity
Texas3,980,4731.6×
California3,643,7021.15×
Florida2,993,8911.53×
New York1,715,6181.06×
Georgia1,340,6801.5×
Virginia1,106,9471.57×
North Carolina1,048,2971.2×
New Jersey994,9651.35×
Illinois832,2500.86×
Ohio790,6250.89×
Maryland764,6541.54×
Pennsylvania750,6160.77×
Michigan647,3690.86×
Tennessee647,3571.12×
Washington627,5431.08×
Arizona598,1471.01×
Indiana567,5381.07×
Colorado560,2761.23×
South Carolina556,7261.28×
Missouri531,9011.14×
Massachusetts524,3030.92×
Oklahoma519,4641.62×
Louisiana460,9611.24×
Nevada417,7091.49×
Kansas365,3691.6×
Alabama312,7630.77×
Arkansas289,0961.21×
Wisconsin284,9430.65×
Kentucky267,0880.74×
Connecticut266,9080.92×
Utah258,9591×
Oregon238,1850.72×
Minnesota221,8820.54×
Mississippi215,4130.9×
Iowa194,6810.82×
Hawaii166,8081.34×
New Mexico154,5221.07×
West Virginia154,2121.14×
Nebraska120,3750.83×
Idaho105,2230.73×
Rhode Island92,1191×
Delaware88,0771.1×
Washington, District of Columbia81,7910.94×
Maine71,0430.69×
New Hampshire65,6500.58×
Montana38,7550.48×
Alaska37,8620.61×
North Dakota33,9710.57×
South Dakota24,6960.37×
Vermont14,0220.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IHOP audience
BrandAffinityCategory
Waffle House8.09×Food & Beverages
Bob Evans17.62×Food & Beverages
Lukoil34.72×Cars & Mobility
Golden Corral6.66×Food & Beverages
Texas Roadhouse2.53×Food & Beverages
Cook Out (restaurant)9×Food & Beverages
Olive Garden3.32×Food & Beverages
Red Robin6.15×Food & Beverages
LongHorn Steakhouse3.73×Food & Beverages
Applebee's3.91×Food & Beverages
Outback Steakhouse3.57×Food & Beverages
Panera Bread2.46×Food & Beverages
Cracker Barrel Old Country Store3.99×Food & Beverages
Staples Inc.2.34×Business & Career
Orient Watch22.83×Fashion & Accessoires
Chick-fil-A1.74×Food & Beverages
Russian River Brewing Company19.55×Food & Beverages
Burger King1.76×Food & Beverages
Panda Express2.01×Food & Beverages
Dinner1.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IHOP audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.71
IndulgenceJOY1.67
Convenience OrientationPREMIUM1.56
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for IHOP
CountryShare
United States88.2%
Mexico2.8%
Canada2.6%

See IHOP audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does IHOP have in United States?

IHOP has an estimated audience of 28,922,365 people in United States, concentrated in Texas and California.

What is the gender split and age of IHOP fans?

58.8% of IHOP fans are female, 41.2% are male, with an average age of 43.6 years.

Which brands do IHOP fans like most?

IHOP fans show strongest brand affinity for Waffle House (8.09×), Bob Evans (17.62×), and Lukoil (34.72×) over the country average.

Where do IHOP fans live in United States?

IHOP fans in United States are most concentrated in Texas (reach 3,980,473), California (reach 3,643,702), and Florida (reach 2,993,891). These three regions account for the largest share of the active audience.

What other brands do IHOP fans also like?

Beyond IHOP itself, the audience over-indexes on Bob Evans (17.62×), Lukoil (34.72×), Golden Corral (6.66×), and Texas Roadhouse (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IHOP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.