Rascasse Audience Intelligence

Lukoil Target Market in United States

A data profile of the people who buy, follow and care about Lukoil in United States — modelled from more than twelve digital signal sources. Lukoil has an estimated audience of 596,214 people in United States.

#7among Fuel / petrol in United States#3411among Brand in United States#954in Cars & Mobility

The average Lukoil fan in United States is 42.5 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Pennsylvania, New York.

Top brand affinities include Citgo, Speedway LLC, Sunoco, with strongest over-indexing on Citgo (167.74× the country average).

Demographically, the Lukoil audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lukoil fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Citgo.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lukoil profile in United States.

Audience size
596K
in United States
Gender
15.4%♀
84.6% male
Age
42.5
average years
Country rank
#32944
Brand in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lukoil

15.4% are female, 84.6% are male, average age 42.5.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for Lukoil audience in United States
MetricValue
Female15.4%
Male84.6%
Average age42.5
Estimated audience size596,214
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Lukoil audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Lukoil audience comes from United States.

Worldwide audience distribution share by country for Lukoil
CountryShare
Romania21.6%
United States13.5%
Belgium7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lukoil audience in United States is strongest.

Fig. 05

Top regions by affinity

Lukoil customers by region in United States
#RegionReachAffinity×
01New Jersey~300K22.78×
02Pennsylvania~200K11.88×
03New York~80K2.67×
04Alaska~1K0.94×
05Delaware~1K0.87×
06South Dakota~1K0.83×
07North Dakota<1K0.83×
08Vermont<1K0.83×
09Washington, District of Columbia~1K0.81×
10Montana~1K0.81×
11Hawaii~2K0.80×
12Idaho~2K0.77×
13West Virginia~2K0.77×
14Nebraska~2K0.76×
15Mississippi~3K0.75×
16Tennessee~8K0.73×
17New Mexico~2K0.73×
18Rhode Island~1K0.73×
19Arkansas~3K0.72×
20Indiana~7K0.71×
21New Hampshire~2K0.69×
22Arizona~8K0.68×
23Iowa~3K0.65×
24Maine~1K0.65×
25Washington~7K0.63×
26Kansas~3K0.63×
27Georgia~10K0.59×
28Oklahoma~4K0.59×
29Alabama~5K0.58×
30Utah~3K0.58×
31Louisiana~4K0.57×
32Nevada~3K0.57×
33Kentucky~4K0.56×
34Connecticut~3K0.51×
35Wisconsin~4K0.50×
36Oregon~3K0.50×
37South Carolina~4K0.49×
38Missouri~4K0.46×
39Minnesota~4K0.46×
40Texas~20K0.44×
41Colorado~4K0.43×
42Virginia~6K0.41×
43Massachusetts~4K0.41×
44Maryland~4K0.41×
45California~20K0.38×
46Michigan~6K0.38×
47Ohio~6K0.34×
48North Carolina~6K0.34×
49Illinois~6K0.31×
50Florida~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Lukoil, United States
0.27×1.00×22.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lukoil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lukoil audience
#·InterestCategoryAffinity×
01CitgoCars & Mobility167.74×
02Speedway LLCFood & Beverages69.81×
03Mobile HairdresserBeauty & Wellness59.62×
04TexacoCars & Mobility58.73×
05SunocoCars & Mobility45.06×
06Love's Travel Stops & Country StoresShopping43.64×
07ConocoPhillipsBusiness & Career37.22×
08Phillips 66Business & Career37.03×
09Kwik TripShopping33.09×
10SheetzCars & Mobility31.46×
11QuikTripShopping24.40×
12Wawa Inc.Shopping24.20×
13Cumberland FarmsShopping22.16×
14Chevron CorporationHome & Garden19.32×
15ExxonCars & Mobility17.28×
16Circle KShopping16.35×
17BPCars & Mobility14.81×
187-ElevenShopping11.01×
19Advance Auto PartsCars & Mobility8.35×
20AutoZoneCars & Mobility5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lukoil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lukoil audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.36×
PatriotismCONSERVATISM2.28×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lukoil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Community OrientationOPEN0.79×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lukoil's target market in United States?

Lukoil's target market in United States covers an estimated 596,214 people, concentrated in New Jersey and Pennsylvania.

02

What is the gender split and age of Lukoil customers?

15.4% of the Lukoil audience are female, 84.6% are male, with an average age of 42.5 years.

03

Which brands do Lukoil fans like most?

Lukoil fans show strongest brand affinity for Citgo (167.74×), Speedway LLC (69.81×), and Sunoco (45.06×) over the country average.

04

Where do Lukoil fans live in United States?

Lukoil fans in United States are most concentrated in New Jersey (reach ~300K), Pennsylvania (reach ~200K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lukoil fans also like?

Beyond Lukoil itself, the audience over-indexes on Speedway LLC (69.81×), Sunoco (45.06×), Wawa Inc. (24.2×), and Love's Travel Stops & Country Stores (43.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Lukoil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lukoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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