Lukoil Audience in United States
Lukoil has an estimated audience of 556,321 people in United States. 15.4% are female, 84.6% are male, average age 42.5. Top regions: New Jersey, Pennsylvania, New York. Top brand affinities: Citgo, Speedway LLC, Wawa Inc., Sunoco, Sheetz.
The average Lukoil fan in United States is 42.5 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Pennsylvania, New York. Top brand affinities include Citgo, Speedway LLC, Wawa Inc., with strongest over-indexing on Citgo (167.74× the country average). Demographically, the Lukoil audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Lukoil fans
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 42.5 |
| Estimated audience size | 556,321 |
Audience persona
The typical Lukoil fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Citgo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 309,032 | 21.84× |
| Pennsylvania | 220,579 | 11.78× |
| New York | 102,605 | 3.3× |
| California | 16,482 | 0.27× |
| Texas | 16,210 | 0.34× |
| Florida | 11,675 | 0.31× |
| Virginia | 7,253 | 0.54× |
| Illinois | 5,750 | 0.31× |
| Massachusetts | 5,159 | 0.47× |
| Ohio | 4,061 | 0.24× |
| Maryland | 3,955 | 0.41× |
| North Carolina | 3,944 | 0.24× |
| Georgia | 3,580 | 0.21× |
| Connecticut | 3,040 | 0.54× |
| Michigan | 2,883 | 0.2× |
| Washington | 2,788 | 0.25× |
| Indiana | 2,085 | 0.21× |
| Arizona | 1,968 | 0.17× |
| Delaware | 1,857 | 1.21× |
| Colorado | 1,816 | 0.21× |
| Washington, District of Columbia | 1,801 | 1.08× |
| Tennessee | 1,709 | 0.15× |
| South Carolina | 1,697 | 0.2× |
| Oregon | 1,536 | 0.24× |
| Minnesota | 1,531 | 0.19× |
| Missouri | 1,427 | 0.16× |
| Kentucky | 1,370 | 0.2× |
| Wisconsin | 1,351 | 0.16× |
| Louisiana | 1,257 | 0.18× |
| Alabama | 1,131 | 0.15× |
| Oklahoma | 1,064 | 0.17× |
| Nevada | 840 | 0.16× |
| Utah | 794 | 0.16× |
| New Hampshire | 769 | 0.35× |
| Rhode Island | 743 | 0.42× |
| Kansas | 719 | 0.16× |
| Maine | 711 | 0.36× |
| Iowa | 648 | 0.14× |
| Mississippi | 565 | 0.12× |
| Arkansas | 544 | 0.12× |
| Vermont | 518 | 0.53× |
| West Virginia | 506 | 0.2× |
| Alaska | 466 | 0.39× |
| Idaho | 431 | 0.15× |
| Hawaii | 412 | 0.17× |
| Montana | 406 | 0.26× |
| New Mexico | 406 | 0.15× |
| South Dakota | 401 | 0.31× |
| North Dakota | 390 | 0.34× |
| Wyoming | 378 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Citgo | 167.74× | Cars & Mobility |
| Speedway LLC | 69.81× | Food & Beverages |
| Wawa Inc. | 24.2× | Shopping |
| Sunoco | 45.06× | Cars & Mobility |
| Sheetz | 31.46× | Cars & Mobility |
| QuikTrip | 24.4× | Shopping |
| Love's Travel Stops & Country Stores | 43.64× | Shopping |
| Kwik Trip | 33.09× | Shopping |
| Texaco | 58.73× | Cars & Mobility |
| Phillips 66 | 37.03× | Business & Career |
| Chevron Corporation | 19.32× | Home & Garden |
| Circle K | 16.35× | Shopping |
| ConocoPhillips | 37.22× | Business & Career |
| 7-Eleven | 11.01× | Shopping |
| Exxon | 17.28× | Cars & Mobility |
| BP | 14.81× | Cars & Mobility |
| Mobile Hairdresser | 59.62× | Beauty & Wellness |
| AutoZone | 5.61× | Cars & Mobility |
| Advance Auto Parts | 8.35× | Cars & Mobility |
| Next (TV series) | 17.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.58 |
| Quality Awareness | PREMIUM | 1.55 |
| Career Orientation | POWER | 1.48 |
| Convenience Orientation | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 22.3% |
| United States | 13.0% |
| Belgium | 7.8% |
See Lukoil audiences in other countries
More Fuel / petrol audiences in United States
- BP (14,716,564)
- Sunoco (9,058,128)
- RaceTrac (7,028,467)
- ExxonMobil (2,820,627)
- Amsoil (1,333,140)
Frequently asked questions
How many fans does Lukoil have in United States?
Lukoil has an estimated audience of 556,321 people in United States, concentrated in New Jersey and Pennsylvania.
What is the gender split and age of Lukoil fans?
15.4% of Lukoil fans are female, 84.6% are male, with an average age of 42.5 years.
Which brands do Lukoil fans like most?
Lukoil fans show strongest brand affinity for Citgo (167.74×), Speedway LLC (69.81×), and Wawa Inc. (24.2×) over the country average.
Where do Lukoil fans live in United States?
Lukoil fans in United States are most concentrated in New Jersey (reach 309,032), Pennsylvania (reach 220,579), and New York (reach 102,605). These three regions account for the largest share of the active audience.
What other brands do Lukoil fans also like?
Beyond Lukoil itself, the audience over-indexes on Speedway LLC (69.81×), Wawa Inc. (24.2×), Sunoco (45.06×), and Sheetz (31.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lukoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.