Rascasse Audience Intelligence

Kwik Trip Target Market in United States

A data profile of the people who buy, follow and care about Kwik Trip in United States — modelled from more than twelve digital signal sources. Kwik Trip has an estimated audience of 8,595,727 people in United States.

#3among Convenience store in United States#417among Brand in United States#114in Shopping

The average Kwik Trip fan in United States is 41.6 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Minnesota, Illinois.

Top brand affinities include Speedway LLC, QuikTrip, Texaco, with strongest over-indexing on Speedway LLC (22.68× the country average).

Demographically, the Kwik Trip audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kwik Trip fan in United States is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Category: Shopping · Type: Brand · Subtype: Convenience store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kwik Trip profile in United States.

Audience size
8.6M
in United States
Gender
45.8%♀
54.2% male
Age
41.6
average years
Country rank
#4134
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kwik Trip

45.8% are female, 54.2% are male, average age 41.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Kwik Trip audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.6
Estimated audience size8,595,727
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Kwik Trip audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Kwik Trip audience comes from United States.

Worldwide audience distribution share by country for Kwik Trip
CountryShare
United States98.9%
Canada0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kwik Trip audience in United States is strongest.

Fig. 05

Top regions by affinity

Kwik Trip customers by region in United States
#RegionReachAffinity×
01Wisconsin~4M30.85×
02Minnesota~1.5M14.61×
03Iowa~100K1.43×
04South Dakota~20K1.01×
05North Dakota~20K1.00×
06Vermont~8K0.58×
07Illinois~100K0.52×
08Rhode Island~10K0.48×
09Alaska~8K0.45×
10Hawaii~10K0.42×
11Delaware~9K0.42×
12New Hampshire~10K0.40×
13Maine~10K0.39×
14West Virginia~10K0.32×
15New Mexico~10K0.30×
16Idaho~10K0.28×
17Montana~6K0.27×
18Michigan~60K0.26×
19Washington, District of Columbia~6K0.24×
20Mississippi~10K0.22×
21Connecticut~20K0.21×
22Nebraska~8K0.19×
23Arkansas~10K0.16×
24Nevada~10K0.15×
25Kansas~10K0.15×
26Oregon~10K0.14×
27Utah~10K0.13×
28Maryland~20K0.12×
29Missouri~20K0.12×
30Alabama~10K0.12×
31Louisiana~10K0.12×
32Kentucky~10K0.12×
33Oklahoma~10K0.12×
34Massachusetts~20K0.11×
35Indiana~20K0.11×
36South Carolina~10K0.11×
37Tennessee~10K0.09×
38Washington~10K0.09×
39Colorado~10K0.09×
40New Jersey~20K0.08×
41Arizona~10K0.08×
42Ohio~20K0.07×
43Georgia~20K0.07×
44North Carolina~20K0.07×
45Virginia~10K0.07×
46Pennsylvania~20K0.06×
47Texas~30K0.05×
48Florida~30K0.05×
49New York~20K0.05×
50California~30K0.04×
Fig. 06

Affinity by region

Affinity by region — Kwik Trip, United States
0.04×1.00×30.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kwik Trip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kwik Trip audience
#·InterestCategoryAffinity×
01Commonwealth BankBusiness & Career103.22×
02SitelBusiness & Career64.87×
03LukoilCars & Mobility43.49×
04TexacoCars & Mobility36.36×
05Speedway LLCFood & Beverages22.68×
06CitgoCars & Mobility21.28×
07QuikTripShopping16.80×
08AmpmFood & Beverages12.43×
09Phillips 66Business & Career7.95×
10ExxonCars & Mobility7.61×
11Wawa Inc.Shopping7.48×
12Milwaukee BrewersSports6.57×
13Chevron CorporationHome & Garden6.38×
14Casey's General StoresFood & Beverages6.37×
15IowaTravel & Leisure6.28×
16SunocoCars & Mobility5.96×
17Circle KShopping5.68×
18SheetzCars & Mobility5.44×
197-ElevenShopping5.36×
20WisconsinTravel & Leisure3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kwik Trip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kwik Trip audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
PatriotismCONSERVATISM1.22×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kwik Trip audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kwik Trip's target market in United States?

Kwik Trip's target market in United States covers an estimated 8,595,727 people, concentrated in Wisconsin and Minnesota.

02

What is the gender split and age of Kwik Trip customers?

45.8% of the Kwik Trip audience are female, 54.2% are male, with an average age of 41.6 years.

03

Which brands do Kwik Trip fans like most?

Kwik Trip fans show strongest brand affinity for Speedway LLC (22.68×), QuikTrip (16.8×), and Texaco (36.36×) over the country average.

04

Where do Kwik Trip fans live in United States?

Kwik Trip fans in United States are most concentrated in Wisconsin (reach ~4M), Minnesota (reach ~1.5M), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kwik Trip fans also like?

Beyond Kwik Trip itself, the audience over-indexes on QuikTrip (16.8×), Texaco (36.36×), Commonwealth Bank (103.22×), and Wawa Inc. (7.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Convenience store audiences in United States

See Kwik Trip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kwik Trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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