Kwik Trip Audience in United States

Kwik Trip logo

Kwik Trip has an estimated audience of 8,124,665 people in United States. 45.8% are female, 54.2% are male, average age 41.6. Top regions: Wisconsin, Minnesota, Illinois. Top brand affinities: Speedway LLC, QuikTrip, Texaco, Commonwealth Bank, Wawa Inc..

The average Kwik Trip fan in United States is 41.6 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Minnesota, Illinois. Top brand affinities include Speedway LLC, QuikTrip, Texaco, with strongest over-indexing on Speedway LLC (22.68× the country average). Demographically, the Kwik Trip audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Convenience store

Demographics of Kwik Trip fans

Demographic split for Kwik Trip audience in United States
MetricValue
Female45.8%
Male54.2%
Average age41.6
Estimated audience size8,124,665

Audience persona

The typical Kwik Trip fan in United States is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Top regions in United States

Top regions ranked by reach for Kwik Trip in United States
RegionReachAffinity
Wisconsin3,702,87430.29×
Minnesota1,608,60613.82×
Illinois183,0050.68×
Iowa125,2251.87×
Michigan63,1040.3×
Texas36,1690.05×
South Dakota23,3781.24×
California23,1870.03×
Florida19,1770.03×
Missouri17,9200.14×
Indiana17,4150.12×
Ohio14,6490.06×
Georgia13,3180.05×
North Carolina13,2920.05×
New York12,0390.03×
Colorado10,9400.09×
Arizona10,0820.06×
Tennessee9,5640.06×
North Dakota9,4330.57×
Kansas9,3700.15×
Virginia8,9440.05×
Pennsylvania8,6230.03×
Nebraska8,3010.2×
Oklahoma6,8190.08×
Washington5,7440.04×
South Carolina5,5110.05×
Kentucky5,4230.05×
Utah4,9940.07×
Alabama4,8160.04×
New Jersey4,7530.02×
Louisiana4,5540.04×
Arkansas3,9580.06×
Oregon3,8360.04×
Massachusetts3,6870.02×
Maryland3,3630.02×
Nevada2,8590.04×
Mississippi2,3150.03×
Connecticut1,7510.02×
Montana1,4580.06×
Idaho1,3300.03×
New Mexico1,0300.03×
West Virginia1,0210.03×
Washington, District of Columbia1,0030.04×
Wyoming7940.07×
New Hampshire7120.02×
Alaska7050.04×
Hawaii6580.02×
Maine5720.02×
Delaware4480.02×
Rhode Island4170.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kwik Trip audience
BrandAffinityCategory
Speedway LLC22.68×Food & Beverages
QuikTrip16.8×Shopping
Texaco36.36×Cars & Mobility
Commonwealth Bank103.22×Business & Career
Wawa Inc.7.48×Shopping
Citgo21.28×Cars & Mobility
Lukoil43.49×Cars & Mobility
7-Eleven5.36×Shopping
Exxon7.61×Cars & Mobility
Circle K5.68×Shopping
Milwaukee Brewers6.57×Sports
Chevron Corporation6.38×Home & Garden
Iowa6.28×Travel & Leisure
Wisconsin3.95×Travel & Leisure
Sitel64.87×Business & Career
Sheetz5.44×Cars & Mobility
Casey's General Stores6.37×Food & Beverages
Sunoco5.96×Cars & Mobility
Ampm12.43×Food & Beverages
Convenience store4.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kwik Trip audience
TraitClusterScore
Convenience OrientationPREMIUM1.48
Price SensitivityPREMIUM1.38
Career OrientationPOWER1.28
ExtroversionTHRILL1.07
Social Media UsageJOY1.04
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Kwik Trip
CountryShare
United States98.9%
Canada0.2%
United Kingdom0.1%

See Kwik Trip audiences in other countries

More Convenience store audiences in United States

Frequently asked questions

How many fans does Kwik Trip have in United States?

Kwik Trip has an estimated audience of 8,124,665 people in United States, concentrated in Wisconsin and Minnesota.

What is the gender split and age of Kwik Trip fans?

45.8% of Kwik Trip fans are female, 54.2% are male, with an average age of 41.6 years.

Which brands do Kwik Trip fans like most?

Kwik Trip fans show strongest brand affinity for Speedway LLC (22.68×), QuikTrip (16.8×), and Texaco (36.36×) over the country average.

Where do Kwik Trip fans live in United States?

Kwik Trip fans in United States are most concentrated in Wisconsin (reach 3,702,874), Minnesota (reach 1,608,606), and Illinois (reach 183,005). These three regions account for the largest share of the active audience.

What other brands do Kwik Trip fans also like?

Beyond Kwik Trip itself, the audience over-indexes on QuikTrip (16.8×), Texaco (36.36×), Commonwealth Bank (103.22×), and Wawa Inc. (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kwik Trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.