Wisconsin Audience in United States

Wisconsin logo

Wisconsin has an estimated audience of 28,750,023 people in United States. 53.0% are female, 47.0% are male, average age 43.5. Top regions: Wisconsin, California, Texas. Top brand affinities: Israel, Notre Dame Fighting Irish women's basketball, Jeep Wagoneer, Jeep Grand Cherokee (WJ), Home staging.

The average Wisconsin fan in United States is 43.5 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Israel, Notre Dame Fighting Irish women's basketball, Jeep Wagoneer, with strongest over-indexing on Israel (2.51× the country average). Demographically, the Wisconsin audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Wisconsin fans

Demographic split for Wisconsin audience in United States
MetricValue
Female53.0%
Male47.0%
Average age43.5
Estimated audience size28,750,023

Audience persona

The typical Wisconsin fan in United States is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Wisconsin in United States
RegionReachAffinity
Wisconsin3,780,0008.91×
California2,528,8080.8×
Texas2,033,5340.82×
Florida1,764,8370.91×
Illinois1,540,1671.61×
New York1,387,8100.86×
Georgia745,1790.84×
Pennsylvania725,7920.75×
Ohio720,2850.81×
North Carolina711,9990.82×
Virginia704,8161.01×
Michigan685,6860.91×
Minnesota671,3861.63×
New Jersey623,2790.85×
Massachusetts489,2550.86×
Indiana485,4300.92×
Washington481,5040.83×
Arizona473,7230.81×
Tennessee447,3760.78×
Missouri404,7830.87×
Colorado398,7620.88×
Maryland392,5670.79×
Iowa340,4621.44×
South Carolina296,1160.68×
Kentucky287,7670.8×
Alabama281,5210.7×
Louisiana259,5970.7×
Oregon252,2670.77×
Oklahoma246,1660.77×
Connecticut237,7030.82×
Nevada210,4080.76×
Utah209,2780.81×
Kansas197,9580.87×
Arkansas177,6060.75×
Mississippi164,6820.7×
Nebraska133,6420.93×
New Mexico103,4010.72×
Idaho101,9710.71×
Washington, District of Columbia86,1301×
West Virginia85,4900.64×
Hawaii83,2700.67×
New Hampshire77,7780.69×
Maine72,2260.7×
Rhode Island60,9330.67×
South Dakota58,8270.89×
North Dakota58,6680.99×
Montana58,0500.73×
Delaware50,0840.63×
Alaska46,7440.76×
Vermont36,1450.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisconsin audience
BrandAffinityCategory
Israel2.51×Travel & Leisure
Notre Dame Fighting Irish women's basketball5.66×Sports
Jeep Wagoneer2.84×Cars & Mobility
Jeep Grand Cherokee (WJ)2.97×Cars & Mobility
Home staging1.98×Home & Garden
Hocus Pocus1.62×Movies & TV
Iron Man (film)1.56×Movies & TV
JibJab1.75×Internet & Social Media
Keeper (password manager)1.88×Technology & Electronics
Hayward, California3.16×Travel & Leisure
Kodiak, Alaska2.32×Travel & Leisure
Bully (2011 film)1.82×Movies & TV
Insomnia1.5×Health
Hebe1.61×Home & Garden
Keith Stanfield1.62×Movies & TV
Jennifer Meyer3.69×Fashion & Accessoires
JamBase2.69×Music & Radio
Takers2.16×Movies & TV
Shiba Inu1.54×Pets & Animals
Gender-neutral language1.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisconsin audience
TraitClusterScore
ExtroversionTHRILL1.28
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.13
PatriotismCONSERVATISM1.12
Convenience OrientationPREMIUM1.1
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Wisconsin
CountryShare
United States81.5%
Canada2.2%
United Kingdom2.0%

See Wisconsin audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Wisconsin have in United States?

Wisconsin has an estimated audience of 28,750,023 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Wisconsin fans?

53.0% of Wisconsin fans are female, 47.0% are male, with an average age of 43.5 years.

Which brands do Wisconsin fans like most?

Wisconsin fans show strongest brand affinity for Israel (2.51×), Notre Dame Fighting Irish women's basketball (5.66×), and Jeep Wagoneer (2.84×) over the country average.

Where do Wisconsin fans live in United States?

Wisconsin fans in United States are most concentrated in Wisconsin (reach 3,780,000), California (reach 2,528,808), and Texas (reach 2,033,534). These three regions account for the largest share of the active audience.

What other brands do Wisconsin fans also like?

Beyond Wisconsin itself, the audience over-indexes on Notre Dame Fighting Irish women's basketball (5.66×), Jeep Wagoneer (2.84×), Jeep Grand Cherokee (WJ) (2.97×), and Home staging (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.