Rascasse Audience Intelligence

Wisconsin Audience in United States

A data profile of the people who buy, follow and care about Wisconsin in United States — modelled from more than twelve digital signal sources. Wisconsin has an estimated audience of 28,750,023 people in United States.

#26among Region in United States#49among POI in United States#86in Travel & Leisure

The average Wisconsin fan in United States is 43.5 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include FedEx, Renewable energy, Mortgage loans, with strongest over-indexing on FedEx (3.74× the country average).

Demographically, the Wisconsin audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisconsin fan in United States is balanced, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin profile in United States.

Audience size
28.8M
in United States
Gender
53.0%♀
47.0% male
Age
43.5
average years
Country rank
#1000
POI in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin fans

53.0% are female, 47.0% are male, average age 43.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Wisconsin audience in United States
MetricValue
Female53.0%
Male47.0%
Average age43.5
Estimated audience size28,750,023
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Wisconsin audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

81.5%

of the worldwide Wisconsin audience comes from United States.

Worldwide audience distribution share by country for Wisconsin
CountryShare
United States81.5%
Canada2.2%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisconsin fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M9.35×
02Minnesota~700K1.59×
03Illinois~1.5M1.52×
04Iowa~400K1.48×
05North Dakota~70K1.15×
06South Dakota~60K0.97×
07Nebraska~100K0.96×
08Virginia~700K0.94×
09Indiana~500K0.93×
10Washington, District of Columbia~80K0.92×
11Michigan~700K0.88×
12Kansas~200K0.88×
13Missouri~400K0.87×
14Alaska~50K0.85×
15Florida~1.5M0.84×
16Colorado~400K0.84×
17Arizona~500K0.82×
18Massachusetts~500K0.80×
19Kentucky~300K0.80×
20Oklahoma~300K0.80×
21Connecticut~200K0.80×
22New Jersey~600K0.79×
23Washington~500K0.79×
24Utah~200K0.79×
25Texas~2M0.78×
26New York~1M0.78×
27Ohio~700K0.78×
28Georgia~700K0.78×
29Arkansas~200K0.78×
30Montana~60K0.78×
31North Carolina~700K0.77×
32Tennessee~400K0.77×
33Oregon~200K0.75×
34California~2.5M0.74×
35Maryland~400K0.74×
36Nevada~200K0.74×
37Vermont~40K0.74×
38Alabama~300K0.73×
39Mississippi~200K0.73×
40New Mexico~100K0.73×
41Idaho~100K0.73×
42Maine~80K0.73×
43Pennsylvania~700K0.72×
44South Carolina~300K0.69×
45Louisiana~300K0.69×
46Hawaii~90K0.69×
47New Hampshire~80K0.69×
48Rhode Island~60K0.69×
49West Virginia~90K0.68×
50Delaware~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Wisconsin, United States
0.65×1.00×9.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career3.95×
02Sustainable energyHome & Garden3.95×
03Weather forecastingHome & Garden3.95×
04LotteryGames3.88×
05FedExBusiness & Career3.74×
06QVCMovies & TV3.58×
07Solar energyHome & Garden3.01×
08Mortgage loansBusiness & Career2.57×
09Vehicle insuranceCars & Mobility2.36×
10Discount storesShopping2.30×
11SubwayFood & Beverages2.15×
12Pizza HutFood & Beverages2.03×
13PinterestInternet & Social Media1.98×
14Shopping mallsShopping1.81×
15McDonald'sFood & Beverages1.80×
16BarbecueFood & Beverages1.70×
17GolfSports1.64×
18American AirlinesTravel & Leisure1.56×
19FurnitureHome & Garden1.52×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
PatriotismCONSERVATISM1.72×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin have in United States?

Wisconsin has an estimated audience of 28,750,023 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Wisconsin fans?

53.0% of Wisconsin fans are female, 47.0% are male, with an average age of 43.5 years.

03

Which brands do Wisconsin fans like most?

Wisconsin fans show strongest brand affinity for FedEx (3.74×), Renewable energy (3.95×), and Mortgage loans (2.57×) over the country average.

04

Where do Wisconsin fans live in United States?

Wisconsin fans in United States are most concentrated in Wisconsin (reach ~4M), California (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin fans also like?

Beyond Wisconsin itself, the audience over-indexes on Renewable energy (3.95×), Mortgage loans (2.57×), Pinterest (1.98×), and Sustainable energy (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Wisconsin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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