Wisconsin Audience in United States

Wisconsin has an estimated audience of 28,750,023 people in United States. 53.0% are female, 47.0% are male, average age 43.5. Top regions: Wisconsin, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Wisconsin fan in United States is 43.5 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Wisconsin audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Wisconsin fans

Demographic split for Wisconsin audience in United States
MetricValue
Female53.0%
Male47.0%
Average age43.5
Estimated audience size28,750,023

Audience persona

The typical Wisconsin fan in United States is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Wisconsin in United States
RegionReachAffinity
Wisconsin3,780,0008.91×
California2,528,8080.8×
Texas2,033,5340.82×
Florida1,764,8370.91×
Illinois1,540,1671.61×
New York1,387,8100.86×
Georgia745,1790.84×
Pennsylvania725,7920.75×
Ohio720,2850.81×
North Carolina711,9990.82×
Virginia704,8161.01×
Michigan685,6860.91×
Minnesota671,3861.63×
New Jersey623,2790.85×
Massachusetts489,2550.86×
Indiana485,4300.92×
Washington481,5040.83×
Arizona473,7230.81×
Tennessee447,3760.78×
Missouri404,7830.87×
Colorado398,7620.88×
Maryland392,5670.79×
Iowa340,4621.44×
South Carolina296,1160.68×
Kentucky287,7670.8×
Alabama281,5210.7×
Louisiana259,5970.7×
Oregon252,2670.77×
Oklahoma246,1660.77×
Connecticut237,7030.82×
Nevada210,4080.76×
Utah209,2780.81×
Kansas197,9580.87×
Arkansas177,6060.75×
Mississippi164,6820.7×
Nebraska133,6420.93×
New Mexico103,4010.72×
Idaho101,9710.71×
Washington, District of Columbia86,1301×
West Virginia85,4900.64×
Hawaii83,2700.67×
New Hampshire77,7780.69×
Maine72,2260.7×
Rhode Island60,9330.67×
South Dakota58,8270.89×
North Dakota58,6680.99×
Montana58,0500.73×
Delaware50,0840.63×
Alaska46,7440.76×
Vermont36,1450.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisconsin audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.27×News
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.5×Home & Garden
Staples (Canada)3.13×Business & Career
Aldi2.12×Shopping
Kwik Trip5.66×Shopping
Great Clips3.09×Beauty & Wellness
Nature1.54×Home & Garden
Payment card8.17×Fashion & Accessoires
Best Buy1.8×Shopping
Taco Bell1.73×Food & Beverages
southwest airlines2.28×Travel & Leisure
Bars1.55×Travel & Leisure
Dollar General1.57×Shopping
Texas Roadhouse1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisconsin audience
TraitClusterScore
ExtroversionTHRILL1.28
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.13
PatriotismCONSERVATISM1.12
Convenience OrientationPREMIUM1.1
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Wisconsin
CountryShare
United States81.5%
Canada2.2%
United Kingdom2.0%

See Wisconsin audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Wisconsin have in United States?

Wisconsin has an estimated audience of 28,750,023 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Wisconsin fans?

53.0% of Wisconsin fans are female, 47.0% are male, with an average age of 43.5 years.

Which brands do Wisconsin fans like most?

Wisconsin fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Wisconsin fans live in United States?

Wisconsin fans in United States are most concentrated in Wisconsin (reach 3,780,000), California (reach 2,528,808), and Texas (reach 2,033,534). These three regions account for the largest share of the active audience.

What other brands do Wisconsin fans also like?

Beyond Wisconsin itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.