California Audience in United States

California logo

California has an estimated audience of 82,524,256 people in United States. 53.2% are female, 46.8% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average California fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.99× the country average). Demographically, the California audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of California fans

Demographic split for California audience in United States
MetricValue
Female53.2%
Male46.8%
Average age42.3
Estimated audience size82,524,256

Audience persona

The typical California fan in United States is balanced, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for California in United States
RegionReachAffinity
California27,327,8753.01×
Texas7,881,6261.11×
Florida6,657,5021.19×
New York4,763,7361.03×
Illinois2,846,5971.04×
Georgia2,596,7541.02×
Pennsylvania2,407,1430.87×
North Carolina2,196,1820.88×
Washington2,176,9221.32×
New Jersey2,137,9551.02×
Ohio2,129,3870.84×
Oregon2,103,2702.22×
Arizona2,090,7571.24×
Virginia2,020,4311.01×
Michigan1,882,3130.87×
Massachusetts1,482,8700.91×
Tennessee1,396,0250.84×
Maryland1,343,6350.95×
Colorado1,323,1401.02×
Indiana1,312,5750.87×
Missouri1,271,1850.96×
Nevada1,241,5431.56×
Minnesota1,118,8310.95×
Wisconsin1,011,6970.81×
South Carolina1,008,9080.81×
Louisiana974,7920.92×
Oklahoma894,2610.98×
Utah865,0941.17×
Alabama844,6950.73×
Kentucky841,8710.81×
Connecticut785,3020.95×
Kansas640,9620.99×
Arkansas601,1550.88×
Iowa586,0240.86×
Mississippi557,4880.82×
New Mexico468,1181.13×
Idaho432,5731.05×
Hawaii393,3321.11×
Nebraska375,4680.91×
Washington, District of Columbia248,8991×
West Virginia237,8030.62×
New Hampshire233,9460.72×
Maine224,9520.76×
Rhode Island221,0100.84×
Montana191,7130.84×
Delaware165,0560.72×
Alaska159,5700.9×
South Dakota141,7010.74×
North Dakota126,8290.75×
Wyoming96,6820.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California audience
BrandAffinityCategory
Goop13.99×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Vocal harmony9.17×Music & Radio
Wok12.5×Food & Beverages
Grinch7.37×Movies & TV
Google Home10.83×Technology & Electronics
Hibachi12.7×Food & Beverages
headspace14.37×Health
Cherish (group)15.99×Music & Radio
Hipster13.92×Politics & Society
Grace Slick12.68×Music & Radio
Elsword22.98×Games
Fairy godmother10.24×Literature
No Escape (1994 film)13.84×Movies & TV
El Paso County, Colorado15.31×Travel & Leisure
TV Fanatic12.58×Movies & TV
Guitarist (magazine)12.18×Music & Radio
Kikar HaShabbat16.92×News
Mathcore8.17×Music & Radio
Natural rubber1.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California audience
TraitClusterScore
Design AffinityPREMIUM1.23
ExtroversionTHRILL1.22
SustainabilityBALANCE1.2
Sports ActivityPOWER1.1
Healthy LifestyleBALANCE1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for California
CountryShare
United States50.8%
United Kingdom3.9%
Italy3.4%

See California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does California have in United States?

California has an estimated audience of 82,524,256 people in United States, concentrated in California and Texas.

What is the gender split and age of California fans?

53.2% of California fans are female, 46.8% are male, with an average age of 42.3 years.

Which brands do California fans like most?

California fans show strongest brand affinity for Goop (13.99×), Governor of Michigan (16.89×), and Vocal harmony (9.17×) over the country average.

Where do California fans live in United States?

California fans in United States are most concentrated in California (reach 27,327,875), Texas (reach 7,881,626), and Florida (reach 6,657,502). These three regions account for the largest share of the active audience.

What other brands do California fans also like?

Beyond California itself, the audience over-indexes on Governor of Michigan (16.89×), Vocal harmony (9.17×), Wok (12.5×), and Grinch (7.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.