A data profile of the people who buy, follow and care about California in India — modelled from more than twelve digital signal sources. California has an estimated audience of 3,496,752 people in India.
California has an estimated audience of 3,496,752 people in India. 23.4% are female, 76.6% are male, average age 31.6. Top brand affinities: Slovenia, New York City, Young's, Anthropology, T-ara.
Top brand affinities include Slovenia, New York City, Young's, with strongest over-indexing on Slovenia (14.1× the country average).
Demographically, the California audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical California fan in India is more male, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Slovenia.
The key figures that characterise the California profile in India.
23.4% are female, 76.6% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 31.6 |
| Estimated audience size | 3,496,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide California audience comes from India.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slovenia | Travel & Leisure | 14.10× | ||
| 02 | T-ara | Music & Radio | 5.40× | ||
| 03 | Mongolia | Travel & Leisure | 3.73× | ||
| 04 | Park Bo-gum | Movies & TV | 3.32× | ||
| 05 | Spanish language | Politics & Society | 3.08× | ||
| 06 | New York City | Travel & Leisure | 2.78× | ||
| 07 | Vietnam | Travel & Leisure | 2.73× | ||
| 08 | Monarchy | Politics & Society | 2.21× | ||
| 09 | Macau | Travel & Leisure | 2.10× | ||
| 10 | Nikkei 225 | Business & Career | 2.08× | ||
| 11 | Young's | Food & Beverages | 1.95× | ||
| 12 | New Zealand | Travel & Leisure | 1.89× | ||
| 13 | Skechers | Fashion & Accessoires | 1.89× | ||
| 14 | Hong Kong | Travel & Leisure | 1.82× | ||
| 15 | Tibet | Travel & Leisure | 1.79× | ||
| 16 | Beijing | Travel & Leisure | 1.71× | ||
| 17 | Anthropology | Business & Career | 1.66× | ||
| 18 | Real property | Home & Garden | 1.56× | ||
| 19 | Lodging | Travel & Leisure | 1.54× | ||
| 20 | Videography | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Mindfulness | BALANCE | 1.26× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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