A data profile of the people who buy, follow and care about New Zealand in India — modelled from more than twelve digital signal sources. New Zealand has an estimated audience of 3,140,540 people in India.
The average New Zealand fan in India is 35.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include China Airlines, International Chamber of Commerce, Weather Report, with strongest over-indexing on China Airlines (32.41× the country average).
Demographically, the New Zealand audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical New Zealand fan in India is more male, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for China Airlines.
The key figures that characterise the New Zealand profile in India.
19.4% are female, 80.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 35.0 |
| Estimated audience size | 3,140,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide New Zealand audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Australia | 12.1% |
| United Kingdom | 7.2% |
Where the New Zealand audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~100K | 2.38× | |
| 02 | Gujarat | ~200K | 1.80× | |
| 03 | Kerala | ~70K | 1.56× | |
| 04 | Haryana | ~60K | 1.41× | |
| 05 | Telangana | ~60K | 1.31× | |
| 06 | Maharashtra | ~200K | 1.20× | |
| 07 | Karnataka | ~90K | 1.18× | |
| 08 | Uttarakhand | ~20K | 1.16× | |
| 09 | Tamil Nadu | ~90K | 1.14× | |
| 10 | Goa | ~3K | 1.06× | |
| 11 | Andhra Pradesh | ~40K | 1.02× | |
| 12 | Himachal Pradesh | ~10K | 1.02× | |
| 13 | West Bengal | ~100K | 0.99× | |
| 14 | Rajasthan | ~70K | 0.96× | |
| 15 | Uttar Pradesh | ~100K | 0.93× | |
| 16 | Assam | ~30K | 0.88× | |
| 17 | Jammu and Kashmir | ~10K | 0.87× | |
| 18 | Madhya Pradesh | ~50K | 0.85× | |
| 19 | Odisha | ~30K | 0.77× | |
| 20 | Chhattisgarh | ~20K | 0.77× | |
| 21 | Tripura | ~3K | 0.77× | |
| 22 | Arunachal Pradesh | ~1K | 0.75× | |
| 23 | Jharkhand | ~20K | 0.74× | |
| 24 | Sikkim | ~1K | 0.73× | |
| 25 | Meghalaya | ~2K | 0.69× | |
| 26 | Manipur | ~3K | 0.68× | |
| 27 | Nagaland | ~1K | 0.67× | |
| 28 | Bihar | ~40K | 0.65× | |
| 29 | Mizoram | ~1K | 0.65× |
The strongest cross-interests of the New Zealand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | China Airlines | Travel & Leisure | 32.41× | ||
| 02 | Poland | Travel & Leisure | 14.82× | ||
| 03 | Czech Republic | Travel & Leisure | 12.77× | ||
| 04 | Uzbekistan | Travel & Leisure | 11.94× | ||
| 05 | Freeview (UK) | Movies & TV | 9.35× | ||
| 06 | Norway | Travel & Leisure | 8.85× | ||
| 07 | Peach (airline) | Travel & Leisure | 8.30× | ||
| 08 | Kenya | Travel & Leisure | 6.57× | ||
| 09 | Goibibo | Travel & Leisure | 4.03× | ||
| 10 | Weather Report | Music & Radio | 3.33× | ||
| 11 | North India | Travel & Leisure | 2.90× | ||
| 12 | International Chamber of Commerce | Business & Career | 2.53× | ||
| 13 | States and union territories of India | Travel & Leisure | 1.90× | ||
| 14 | FIFA World Cup | Sports | 1.81× | ||
| 15 | Education | Business & Career | 1.64× | ||
| 16 | Dharmendra | Movies & TV | 1.63× | ||
| 17 | Music videos | Music & Radio | 1.61× | ||
| 18 | Comedy movies | Movies & TV | 1.57× | ||
| 19 | Cooking | Food & Beverages | 1.55× | ||
| 20 | Business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Travelling | THRILL | 1.53× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.01× | |
| Early Adopter Mentality | POWER | 1.01× |
New Zealand has an estimated audience of 3,140,540 people in India, concentrated in Maharashtra and Gujarat.
19.4% of New Zealand fans are female, 80.6% are male, with an average age of 35.0 years.
New Zealand fans show strongest brand affinity for China Airlines (32.41×), International Chamber of Commerce (2.53×), and Weather Report (3.33×) over the country average.
New Zealand fans in India are most concentrated in Maharashtra (reach ~200K), Gujarat (reach ~200K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond New Zealand itself, the audience over-indexes on International Chamber of Commerce (2.53×), Weather Report (3.33×), FIFA World Cup (1.81×), and North India (2.9×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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