A data profile of the people who buy, follow and care about Business in India — modelled from more than twelve digital signal sources. Business has an estimated audience of 34,042,865 people in India.
Business has an estimated audience of 34,042,865 people in India. 25.0% are female, 75.0% are male, average age 32.4. Top brand affinities: Volunteering, Drawing, Young's, Hindustan, Lodging.
Top brand affinities include Volunteering, Drawing, Young's, with strongest over-indexing on Volunteering (1.61× the country average).
Demographically, the Business audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Business fan in India is more male, around 32.4 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Business profile in India.
25.0% are female, 75.0% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 32.4 |
| Estimated audience size | 34,042,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Business audience comes from India.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monarchy | Politics & Society | 1.64× | ||
| 02 | Volunteering | Politics & Society | 1.61× | ||
| 03 | Self-employment | Business & Career | 1.61× | ||
| 04 | Freelancer | Business & Career | 1.60× | ||
| 05 | Hindustan | Politics & Society | 1.59× | ||
| 06 | Nikkei 225 | Business & Career | 1.58× | ||
| 07 | Lodging | Travel & Leisure | 1.57× | ||
| 08 | Young's | Food & Beverages | 1.56× | ||
| 09 | Non-governmental organization | Politics & Society | 1.56× | ||
| 10 | Macau | Travel & Leisure | 1.56× | ||
| 11 | Crossword | Games | 1.54× | ||
| 12 | Hang Seng Index | Business & Career | 1.54× | ||
| 13 | Philanthropy | Arts & Culture | 1.53× | ||
| 14 | Globalization | Politics & Society | 1.53× | ||
| 15 | Pizza | Food & Beverages | 1.52× | ||
| 16 | Donation | Business & Career | 1.52× | ||
| 17 | Apprenticeship | Business & Career | 1.52× | ||
| 18 | Drawing | Home & Garden | 1.51× | ||
| 19 | New Zealand | Travel & Leisure | 1.51× | ||
| 20 | Rhetoric | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Career Orientation | POWER | 1.29× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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