Business Audience in United Kingdom
Business has an estimated audience of 31,194,878 people in United Kingdom. 56.1% are female, 43.9% are male, average age 43.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Standing desk.
The average Business fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Business audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.6 |
| Estimated audience size | 31,194,878 |
Audience persona
The typical Business fan in United Kingdom is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 23,396,159 | 0.98× |
| South East | 4,298,541 | 1.03× |
| Yorkshire and the Humber | 3,457,988 | 1.38× |
| Scotland | 2,842,340 | 1.01× |
| East of England | 2,278,342 | 0.8× |
| South West | 2,104,810 | 0.82× |
| West Midlands | 2,053,441 | 1.54× |
| East Midlands | 1,800,931 | 0.82× |
| Wales | 1,785,205 | 1× |
| North West | 1,591,455 | 0.48× |
| North East | 1,384,762 | 1.14× |
| Northern Ireland | 968,700 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Standing desk | 30× | Home & Garden |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| FIFA World Cup | 2.56× | Sports |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Luxury yacht | 3.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.42 |
| Patriotism | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.34 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Business have in United Kingdom?
Business has an estimated audience of 31,194,878 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Business fans?
56.1% of Business fans are female, 43.9% are male, with an average age of 43.6 years.
Which brands do Business fans like most?
Business fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Business fans live in United Kingdom?
Business fans in United Kingdom are most concentrated in England (reach 23,396,159), South East (reach 4,298,541), and Yorkshire and the Humber (reach 3,457,988). These three regions account for the largest share of the active audience.
What other brands do Business fans also like?
Beyond Business itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Standing desk (30×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.