A data profile of the people who buy, follow and care about Business in Brazil — modelled from more than twelve digital signal sources. Business has an estimated audience of 33,323,032 people in Brazil.
Business has an estimated audience of 33,323,032 people in Brazil. 56.6% are female, 43.4% are male, average age 40.9. Top brand affinities: Hairstyle, Polo Ralph Lauren, Steve Buscemi, Hamster, Data warehouse.
Top brand affinities include Hairstyle, Polo Ralph Lauren, Steve Buscemi, with strongest over-indexing on Hairstyle (1.52× the country average).
Demographically, the Business audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Business fan in Brazil is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Hairstyle.
The key figures that characterise the Business profile in Brazil.
56.6% are female, 43.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.9 |
| Estimated audience size | 33,323,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Business audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
The strongest cross-interests of the Business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BUNTE.de | Internet & Social Media | 2.52× | ||
| 02 | UniEuro | Shopping | 1.86× | ||
| 03 | Polo Ralph Lauren | Fashion & Accessoires | 1.83× | ||
| 04 | Hamster | Pets & Animals | 1.78× | ||
| 05 | Danish Superliga | Sports | 1.65× | ||
| 06 | Data warehouse | Technology & Electronics | 1.59× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 08 | Steve Buscemi | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Family Orientation | CONSERVATISM | 1.17× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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