Business Audience in Brazil
Business has an estimated audience of 33,323,032 people in Brazil. 56.6% are female, 43.4% are male, average age 40.9. Top brand affinities: Polo Ralph Lauren, Smart device, Nature, Family, Social media.
Top brand affinities include Polo Ralph Lauren, Smart device, Nature, with strongest over-indexing on Polo Ralph Lauren (17.77× the country average). Demographically, the Business audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.9 |
| Estimated audience size | 33,323,032 |
Audience persona
The typical Business fan in Brazil is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 17.77× | Fashion & Accessoires |
| Smart device | 6.53× | Technology & Electronics |
| Nature | 1.81× | Home & Garden |
| Family | 1.54× | Kids & Family |
| Social media | 1.57× | Business & Career |
| 1.85× | Technology & Electronics | |
| Hairstyle | 2.14× | Beauty & Wellness |
| Happiness | 1.52× | Health |
| Mixed martial arts | 2.65× | Sports |
| Spas | 1.52× | Beauty & Wellness |
| 1.61× | Internet & Social Media | |
| Facial | 2.25× | Beauty & Wellness |
| Forró | 1.64× | Music & Radio |
| Localiza | 1.6× | Cars & Mobility |
| OLX | 1.51× | Shopping |
| Drawing | 1.6× | Home & Garden |
| Havaianas | 1.63× | Fashion & Accessoires |
| Happy hour | 1.54× | Food & Beverages |
| Call centre | 1.85× | Technology & Electronics |
| Aesthetics | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Mindfulness | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Creativity | OPEN | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 5.6% |
| Japan | 5.5% |
See Business audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.