Top 50 Lifestyle clusters in Brazil
This curated ranking covers the 50 largest lifestyle clusters in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 71 lifestyle clusters tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Arts and music, Food and drink and Sports lead the list with a combined estimated audience of 116,879,162 people. Across all 50 entries the average audience size is 29,549,669, and the largest, Arts and music, reaches around 39,605,104 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each lifestyle cluster, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Arts and music |
39,605,104 | 4.6% | Lifestyle cluster | Arts & Culture |
| 2 |  Food and drink |
38,965,797 | 4.8% | Lifestyle cluster | Food & Beverages |
| 3 |  Sports |
38,308,261 | 4.5% | Lifestyle cluster | Sports |
| 4 |  Food |
37,833,569 | 4.7% | Lifestyle cluster | Food & Beverages |
| 5 |  Shopping |
37,669,704 | 4.9% | Lifestyle cluster | Shopping |
| 6 |  Consumer electronics |
37,455,299 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 7 |  Reading |
37,238,548 | 5.1% | Lifestyle cluster | Literature |
| 8 |  Movies |
36,072,995 | 4.6% | Lifestyle cluster | Movies & TV |
| 9 |  Sports and outdoors |
35,541,985 | 5.1% | Lifestyle cluster | Sports |
| 10 |  Shopping and fashion |
34,967,066 | 4.2% | Lifestyle cluster | Shopping |
| 11 |  Clothing |
34,360,647 | 4.4% | Lifestyle cluster | Fashion & Accessoires |
| 12 |  Online shopping |
34,175,868 | 4.5% | Lifestyle cluster | Shopping |
| 13 |  Computers |
33,674,829 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 14 |  Business |
33,323,032 | 5.5% | Lifestyle cluster | Business & Career |
| 15 |  Live events |
32,941,259 | 4.0% | Lifestyle cluster | Music & Radio |
| 16 |  Games |
32,653,196 | 4.0% | Lifestyle cluster | Games |
| 17 |  Vehicles |
32,587,812 | 4.3% | Lifestyle cluster | Cars & Mobility |
| 18 |  Entertainment |
32,023,731 | 4.3% | Lifestyle cluster | Movies & TV |
| 19 |  Social network |
30,809,777 | 5.1% | Lifestyle cluster | Internet & Social Media |
| 20 |  Beverages |
30,288,987 | 4.3% | Lifestyle cluster | Food & Beverages |
| 21 |  Personal finance |
30,087,568 | 4.7% | Lifestyle cluster | Business & Career |
| 22 |  Pets |
30,026,209 | 4.1% | Lifestyle cluster | Pets & Animals |
| 23 |  Design |
29,915,338 | 4.7% | Lifestyle cluster | Home & Garden |
| 24 |  Family and relationships |
29,785,875 | 3.6% | Lifestyle cluster | Kids & Family |
| 25 |  Restaurants |
29,275,537 | 3.8% | Lifestyle cluster | Food & Beverages |
| 26 |  Mobile phones |
28,991,813 | 4.9% | Lifestyle cluster | Technology & Electronics |
| 27 |  Family |
28,379,224 | 4.2% | Lifestyle cluster | Kids & Family |
| 28 |  Cooking |
28,214,796 | 4.3% | Lifestyle cluster | Food & Beverages |
| 29 |  Software |
27,436,957 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 30 |  Culture |
26,851,563 | 4.4% | Lifestyle cluster | Literature |
| 31 |  Mobile app |
26,707,880 | 5.7% | Lifestyle cluster | Technology & Electronics |
| 32 |  Cuisine |
26,444,118 | 4.3% | Lifestyle cluster | Food & Beverages |
| 33 |  Alcoholic beverages |
25,887,155 | 4.9% | Lifestyle cluster | Food & Beverages |
| 34 |  Video |
25,656,574 | 4.5% | Lifestyle cluster | Movies & TV |
| 35 |  Nature |
25,630,741 | 4.7% | Lifestyle cluster | Home & Garden |
| 36 |  Outdoor recreation |
25,596,978 | 4.2% | Lifestyle cluster | Sports |
| 37 |  Current events |
25,469,226 | 4.4% | Lifestyle cluster | Arts & Culture |
| 38 |  Photography |
25,324,224 | 4.3% | Lifestyle cluster | Arts & Culture |
| 39 |  Automobiles |
24,934,637 | 4.6% | Lifestyle cluster | Cars & Mobility |
| 40 |  Smartphones |
24,742,145 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 41 |  Business and industry |
24,641,059 | 3.4% | Lifestyle cluster | Business & Career |
| 42 |  Home and garden |
24,617,239 | 3.4% | Lifestyle cluster | Home & Garden |
| 43 |  Social media |
24,273,717 | 4.5% | Lifestyle cluster | Business & Career |
| 44 |  Fitness and wellness |
23,899,444 | 3.2% | Lifestyle cluster | Sports |
| 45 |  Physical fitness |
23,243,279 | 3.9% | Lifestyle cluster | Sports |
| 46 |  Physical exercise |
22,898,297 | 4.0% | Lifestyle cluster | Sports |
| 47 |  Shoes |
22,757,687 | 3.8% | Lifestyle cluster | Fashion & Accessoires |
| 48 |  Real estate |
22,348,061 | 4.6% | Lifestyle cluster | Business & Career |
| 49 |  Televisions |
22,168,208 | 3.9% | Lifestyle cluster | Technology & Electronics |
| 50 |  Technology |
20,780,481 | 4.7% | Lifestyle cluster | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lifestyle cluster in Brazil?
Arts and music currently leads with an estimated audience of 39,605,104 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.