Beverages Audience in Brazil
Beverages has an estimated audience of 30,288,987 people in Brazil. 61.9% are female, 38.1% are male, average age 39.7. Top regions: São Paulo, Rio Grande do Sul, Rio de Janeiro.
The average Beverages fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio Grande do Sul, Rio de Janeiro. Demographically, the Beverages audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Beverages fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.7 |
| Estimated audience size | 30,288,987 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 9,893,887 | 1.25× |
| Rio Grande do Sul | 4,510,994 | 2.52× |
| Rio de Janeiro | 3,361,262 | 1.18× |
| Minas Gerais | 3,267,201 | 1.04× |
| Paraná | 1,871,368 | 1.01× |
| Pernambuco | 1,619,810 | 1.17× |
| Bahia | 1,590,945 | 0.8× |
| Santa Catarina | 1,567,331 | 1.13× |
| Ceará | 1,079,532 | 0.81× |
| Goiás | 842,165 | 0.73× |
| Paraíba | 683,731 | 1.12× |
| Pará | 663,716 | 0.67× |
| Federal District | 622,473 | 1.23× |
| Espírito Santo | 553,727 | 0.88× |
| Maranhão | 516,622 | 0.68× |
| Mato Grosso do Sul | 490,108 | 1.11× |
| Rio Grande do Norte | 410,808 | 0.81× |
| Amazonas | 401,044 | 0.76× |
| Piauí | 332,577 | 0.79× |
| Alagoas | 325,664 | 0.74× |
| Mato Grosso | 303,582 | 0.53× |
| Sergipe | 298,157 | 0.94× |
| Rondônia | 145,754 | 0.58× |
| Acre | 129,988 | 1.23× |
| Amapá | 129,718 | 1.21× |
| Roraima | 124,953 | 1.46× |
| Tocantins | 118,832 | 0.59× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.67 |
| Risk Appetite | THRILL | 1.37 |
| Spirituality | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.24 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
See Beverages audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.