A data profile of the people who buy, follow and care about Beverages in Spain — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 17,601,607 people in Spain.
The average Beverages fan in Spain is 44.4 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Art jewelry, Gift shop, Sneaker collecting, with strongest over-indexing on Art jewelry (1.55× the country average).
Demographically, the Beverages audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Beverages fan in Spain is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Art jewelry.
The key figures that characterise the Beverages profile in Spain.
58.5% are female, 41.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.4 |
| Estimated audience size | 17,601,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Beverages audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
Where the Beverages audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~4M | 1.36× | |
| 02 | Catalonia | ~4M | 1.25× | |
| 03 | Balearic Islands | ~600K | 1.20× | |
| 04 | Canary Islands | ~1M | 1.09× | |
| 05 | La Rioja | ~100K | 1.03× | |
| 06 | Basque Autonomous Country | ~700K | 1.01× | |
| 07 | Region of Murcia | ~600K | 1.01× | |
| 08 | Aragon | ~500K | 1.00× | |
| 09 | Comunidad Valenciana | ~2M | 0.99× | |
| 10 | Navarre | ~200K | 0.99× | |
| 11 | Andalusia | ~3.5M | 0.97× | |
| 12 | Principality of Asturias | ~400K | 0.96× | |
| 13 | Cantabria | ~200K | 0.96× | |
| 14 | Extremadura | ~400K | 0.95× | |
| 15 | Castilla-La Mancha | ~700K | 0.94× | |
| 16 | Castile and León | ~700K | 0.93× | |
| 17 | Galicia | ~800K | 0.91× |
The strongest cross-interests of the Beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obstacle racing | Cars & Mobility | 2.08× | ||
| 02 | Fruitarianism | Food & Beverages | 1.87× | ||
| 03 | Fun run | Sports | 1.84× | ||
| 04 | Anaerobic exercise | Sports | 1.82× | ||
| 05 | Endurance training | Sports | 1.78× | ||
| 06 | Vegan Recipes | Food & Beverages | 1.72× | ||
| 07 | Female bodybuilding | Sports | 1.69× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 1.63× | ||
| 09 | Road cycling | Sports | 1.60× | ||
| 10 | Turn-based strategy | Games | 1.60× | ||
| 11 | Gift shop | Home & Garden | 1.58× | ||
| 12 | Natural bodybuilding | Sports | 1.57× | ||
| 13 | Middle Eastern cuisine | Food & Beverages | 1.57× | ||
| 14 | Electrical wiring | Technology & Electronics | 1.56× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.55× | ||
| 16 | Sportswear (fashion) | Fashion & Accessoires | 1.53× | ||
| 17 | Home Delivery | Food & Beverages | 1.52× | ||
| 18 | Energy bar | Food & Beverages | 1.51× | ||
| 19 | Electric power | Home & Garden | 1.51× | ||
| 20 | Environmental technology | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Luxury Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.72× |
Beverages has an estimated audience of 17,601,607 people in Spain, concentrated in Community of Madrid and Catalonia.
58.5% of Beverages fans are female, 41.5% are male, with an average age of 44.4 years.
Beverages fans show strongest brand affinity for Art jewelry (1.55×), Gift shop (1.58×), and Sneaker collecting (1.63×) over the country average.
Beverages fans in Spain are most concentrated in Community of Madrid (reach ~4M), Catalonia (reach ~4M), and Andalusia (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Beverages itself, the audience over-indexes on Gift shop (1.58×), Sneaker collecting (1.63×), Sportswear (fashion) (1.53×), and Female bodybuilding (1.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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