Beverages Audience in Spain
Beverages has an estimated audience of 17,601,607 people in Spain. 58.5% are female, 41.5% are male, average age 44.4. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Art jewelry, Gift shop, Sneaker collecting, Sportswear (fashion), Female bodybuilding.
The average Beverages fan in Spain is 44.4 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Art jewelry, Gift shop, Sneaker collecting, with strongest over-indexing on Art jewelry (1.55× the country average). Demographically, the Beverages audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Beverages fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.4 |
| Estimated audience size | 17,601,607 |
Audience persona
The typical Beverages fan in Spain is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Art jewelry.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 4,253,956 | 1.44× |
| Catalonia | 4,188,543 | 1.32× |
| Andalusia | 3,293,011 | 0.95× |
| Comunidad Valenciana | 1,935,188 | 0.98× |
| Canary Islands | 1,041,615 | 1.19× |
| Balearic Islands | 726,192 | 1.47× |
| Basque Autonomous Country | 669,522 | 1.02× |
| Galicia | 653,511 | 0.79× |
| Region of Murcia | 621,068 | 1.03× |
| Castile and León | 617,409 | 0.8× |
| Castilla-La Mancha | 580,379 | 0.81× |
| Aragon | 466,599 | 1.01× |
| Principality of Asturias | 321,889 | 0.78× |
| Navarre | 203,999 | 0.92× |
| Extremadura | 201,369 | 0.53× |
| Cantabria | 149,205 | 0.67× |
| La Rioja | 148,740 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art jewelry | 1.55× | Fashion & Accessoires |
| Gift shop | 1.58× | Home & Garden |
| Sneaker collecting | 1.63× | Fashion & Accessoires |
| Sportswear (fashion) | 1.53× | Fashion & Accessoires |
| Female bodybuilding | 1.69× | Sports |
| Home Delivery | 1.52× | Food & Beverages |
| Natural bodybuilding | 1.57× | Sports |
| Fun run | 1.84× | Sports |
| Road cycling | 1.6× | Sports |
| Middle Eastern cuisine | 1.57× | Food & Beverages |
| Obstacle racing | 2.08× | Cars & Mobility |
| Energy bar | 1.51× | Food & Beverages |
| Electric power | 1.51× | Home & Garden |
| Electrical wiring | 1.56× | Technology & Electronics |
| Vegan Recipes | 1.72× | Food & Beverages |
| Fruitarianism | 1.87× | Food & Beverages |
| Turn-based strategy | 1.6× | Games |
| Anaerobic exercise | 1.82× | Sports |
| Endurance training | 1.78× | Sports |
| New York City Marathon | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.33 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Social Media Usage | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.1 |
| Pet Ownership | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 6.5% |
| China | 5.0% |
See Beverages audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Beverages have in Spain?
Beverages has an estimated audience of 17,601,607 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Beverages fans?
58.5% of Beverages fans are female, 41.5% are male, with an average age of 44.4 years.
Which brands do Beverages fans like most?
Beverages fans show strongest brand affinity for Art jewelry (1.55×), Gift shop (1.58×), and Sneaker collecting (1.63×) over the country average.
Where do Beverages fans live in Spain?
Beverages fans in Spain are most concentrated in Community of Madrid (reach 4,253,956), Catalonia (reach 4,188,543), and Andalusia (reach 3,293,011). These three regions account for the largest share of the active audience.
What other brands do Beverages fans also like?
Beyond Beverages itself, the audience over-indexes on Gift shop (1.58×), Sneaker collecting (1.63×), Sportswear (fashion) (1.53×), and Female bodybuilding (1.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.