A data profile of the people who buy, follow and care about Gift shop in Spain — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,107,104 people in Spain.
Gift shop has an estimated audience of 3,107,104 people in Spain. 78.1% are female, 21.9% are male, average age 42.7. Top brand affinities: Purchase discount, Unique Gifts, Flower bouquet, Volunteering, Mango.
Top brand affinities include Purchase discount, Unique Gifts, Flower bouquet, with strongest over-indexing on Purchase discount (8.28× the country average).
Demographically, the Gift shop audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Gift shop fan in Spain is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Purchase discount.
The key figures that characterise the Gift shop profile in Spain.
78.1% are female, 21.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 42.7 |
| Estimated audience size | 3,107,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Gift shop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unique Gifts | Shopping | 11.49× | ||
| 02 | Purchase discount | Shopping | 8.28× | ||
| 03 | Floral design | Home & Garden | 6.57× | ||
| 04 | Flower bouquet | Home & Garden | 6.12× | ||
| 05 | Video editing | Technology & Electronics | 5.40× | ||
| 06 | Volunteering | Politics & Society | 4.74× | ||
| 07 | Hairbrush | Beauty & Wellness | 4.31× | ||
| 08 | Mango | Shopping | 3.47× | ||
| 09 | Natural skin care | Beauty & Wellness | 3.09× | ||
| 10 | Uniqlo | Shopping | 3.00× | ||
| 11 | Superman | Movies & TV | 2.32× | ||
| 12 | Aldi | Shopping | 2.31× | ||
| 13 | Renovation | Home & Garden | 2.26× | ||
| 14 | Home improvement | Home & Garden | 2.11× | ||
| 15 | Music videos | Music & Radio | 2.10× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.96× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.91× | ||
| 18 | Video games | Games | 1.67× | ||
| 19 | Beverages | Food & Beverages | 1.58× | ||
| 20 | TikTok | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.12× | |
| Travelling | THRILL | 1.88× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× | |
| Convenience Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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