Rascasse Audience Intelligence

Gift shop Audience in Spain

A data profile of the people who buy, follow and care about Gift shop in Spain — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,107,104 people in Spain.

Gift shop has an estimated audience of 3,107,104 people in Spain. 78.1% are female, 21.9% are male, average age 42.7. Top brand affinities: Purchase discount, Unique Gifts, Flower bouquet, Volunteering, Mango.

Top brand affinities include Purchase discount, Unique Gifts, Flower bouquet, with strongest over-indexing on Purchase discount (8.28× the country average).

Demographically, the Gift shop audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.

The typical Gift shop fan in Spain is more female, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Purchase discount.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift shop profile in Spain.

Audience size
3.1M
in Spain
Gender
78.1%
21.9% male
Age
42.7
average years
Country rank
#1190
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift shop fans

78.1% are female, 21.9% are male, average age 42.7.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Gift shop audience in Spain
MetricValue
Female78.1%
Male21.9%
Average age42.7
Estimated audience size3,107,104
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Gift shop audience in Spain
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Gift shop audience comes from Spain.

Worldwide audience distribution share by country for Gift shop
CountryShare
United States13.8%
Japan12.5%
China8.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift shop audience
#·InterestCategoryAffinity×
01Unique GiftsShopping11.49×
02Purchase discountShopping8.28×
03Floral designHome & Garden6.57×
04Flower bouquetHome & Garden6.12×
05Video editingTechnology & Electronics5.40×
06VolunteeringPolitics & Society4.74×
07HairbrushBeauty & Wellness4.31×
08MangoShopping3.47×
09Natural skin careBeauty & Wellness3.09×
10UniqloShopping3.00×
11SupermanMovies & TV2.32×
12AldiShopping2.31×
13RenovationHome & Garden2.26×
14Home improvementHome & Garden2.11×
15Music videosMusic & Radio2.10×
16Do it yourself (DIY)Home & Garden1.96×
17Luxury goodsFashion & Accessoires1.91×
18Video gamesGames1.67×
19BeveragesFood & Beverages1.58×
20TikTokInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gift shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.12×
TravellingTHRILL1.88×
Design AffinityPREMIUM1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gift shop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
SpiritualityBALANCE0.86×
Convenience OrientationPREMIUM0.96×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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