A data profile of the people who buy, follow and care about Hairbrush in Spain — modelled from more than twelve digital signal sources. Hairbrush has an estimated audience of 2,177,872 people in Spain.
The average Hairbrush fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Hair conditioner, Hair straightening, Hair Extensions, with strongest over-indexing on Hair conditioner (9.61× the country average).
Demographically, the Hairbrush audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hairbrush fan in Spain is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Hairbrush profile in Spain.
81.7% are female, 18.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 41.9 |
| Estimated audience size | 2,177,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Hairbrush audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 20.4% |
| United States | 19.3% |
| Brazil | 4.2% |
Where the Hairbrush audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.30× | |
| 02 | Community of Madrid | ~400K | 1.11× | |
| 03 | Comunidad Valenciana | ~300K | 1.10× | |
| 04 | La Rioja | ~20K | 1.09× | |
| 05 | Balearic Islands | ~70K | 1.08× | |
| 06 | Canary Islands | ~100K | 1.03× | |
| 07 | Region of Murcia | ~80K | 1.03× | |
| 08 | Andalusia | ~400K | 1.02× | |
| 09 | Cantabria | ~30K | 0.99× | |
| 10 | Navarre | ~30K | 0.99× | |
| 11 | Extremadura | ~50K | 0.97× | |
| 12 | Aragon | ~50K | 0.95× | |
| 13 | Principality of Asturias | ~50K | 0.95× | |
| 14 | Castile and León | ~90K | 0.94× | |
| 15 | Castilla-La Mancha | ~80K | 0.94× | |
| 16 | Basque Autonomous Country | ~80K | 0.94× | |
| 17 | Galicia | ~90K | 0.92× |
The strongest cross-interests of the Hairbrush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair colorist | Beauty & Wellness | 11.87× | ||
| 02 | Hair Extensions | Beauty & Wellness | 11.20× | ||
| 03 | Hair straightening | Beauty & Wellness | 9.73× | ||
| 04 | Hair conditioner | Beauty & Wellness | 9.61× | ||
| 05 | Makeup Lessons | Beauty & Wellness | 9.17× | ||
| 06 | Human hair color | Beauty & Wellness | 7.83× | ||
| 07 | Makeup brush | Beauty & Wellness | 7.79× | ||
| 08 | Manicure & Pedicure | Beauty & Wellness | 7.02× | ||
| 09 | Eye shadow | Beauty & Wellness | 6.38× | ||
| 10 | Hair iron | Beauty & Wellness | 6.06× | ||
| 11 | Hair coloring | Beauty & Wellness | 5.90× | ||
| 12 | Shampoo | Beauty & Wellness | 5.84× | ||
| 13 | Nail art | Beauty & Wellness | 5.22× | ||
| 14 | Fashion show | Fashion & Accessoires | 4.99× | ||
| 15 | Latin dance | Sports | 4.74× | ||
| 16 | Hair care | Beauty & Wellness | 4.28× | ||
| 17 | Hairstyle | Beauty & Wellness | 3.67× | ||
| 18 | El Economista | News | 3.42× | ||
| 19 | TikTok | Internet & Social Media | 2.82× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.18× | |
| Mindfulness | BALANCE | 2.31× | |
| Career Orientation | POWER | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.84× |
Hairbrush has an estimated audience of 2,177,872 people in Spain, concentrated in Catalonia and Andalusia.
81.7% of Hairbrush fans are female, 18.3% are male, with an average age of 41.9 years.
Hairbrush fans show strongest brand affinity for Hair conditioner (9.61×), Hair straightening (9.73×), and Hair Extensions (11.2×) over the country average.
Hairbrush fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hairbrush itself, the audience over-indexes on Hair straightening (9.73×), Hair Extensions (11.2×), Hair coloring (5.9×), and TikTok (2.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hairbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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