A data profile of the people who buy, follow and care about Hair coloring in Spain — modelled from more than twelve digital signal sources. Hair coloring has an estimated audience of 3,357,559 people in Spain.
The average Hair coloring fan in Spain is 41.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Pedicure, Keratin, Manicure, with strongest over-indexing on Pedicure (6.45× the country average).
Demographically, the Hair coloring audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hair coloring fan in Spain is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.
The key figures that characterise the Hair coloring profile in Spain.
78.4% are female, 21.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 41.7 |
| Estimated audience size | 3,357,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Hair coloring audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.3% |
| China | 6.6% |
Where the Hair coloring audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 1.47× | |
| 02 | Comunidad Valenciana | ~400K | 1.13× | |
| 03 | Community of Madrid | ~600K | 1.11× | |
| 04 | Andalusia | ~700K | 1.09× | |
| 05 | Canary Islands | ~200K | 1.09× | |
| 06 | Balearic Islands | ~100K | 1.08× | |
| 07 | La Rioja | ~20K | 1.07× | |
| 08 | Region of Murcia | ~100K | 1.05× | |
| 09 | Extremadura | ~70K | 0.98× | |
| 10 | Cantabria | ~40K | 0.98× | |
| 11 | Navarre | ~40K | 0.98× | |
| 12 | Principality of Asturias | ~70K | 0.95× | |
| 13 | Aragon | ~80K | 0.94× | |
| 14 | Castilla-La Mancha | ~100K | 0.93× | |
| 15 | Castile and León | ~100K | 0.92× | |
| 16 | Galicia | ~100K | 0.91× | |
| 17 | Basque Autonomous Country | ~100K | 0.90× |
The strongest cross-interests of the Hair coloring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keratin | Beauty & Wellness | 7.09× | ||
| 02 | Nail salon | Beauty & Wellness | 6.59× | ||
| 03 | Pedicure | Beauty & Wellness | 6.45× | ||
| 04 | Hair iron | Beauty & Wellness | 6.25× | ||
| 05 | Hair dryer | Beauty & Wellness | 6.00× | ||
| 06 | Hair conditioner | Beauty & Wellness | 5.60× | ||
| 07 | Artificial nails | Beauty & Wellness | 5.59× | ||
| 08 | Shampoo | Beauty & Wellness | 5.39× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 5.30× | ||
| 10 | Nail polish | Beauty & Wellness | 5.25× | ||
| 11 | Manicure | Beauty & Wellness | 5.07× | ||
| 12 | Eyelash | Beauty & Wellness | 4.92× | ||
| 13 | Nail art | Beauty & Wellness | 4.82× | ||
| 14 | Personal stylist | Fashion & Accessoires | 4.71× | ||
| 15 | Eyebrow | Beauty & Wellness | 4.52× | ||
| 16 | Parfois (fashion accessories) | Fashion & Accessoires | 4.19× | ||
| 17 | Maquillaje Profesional | Beauty & Wellness | 3.97× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 3.75× | ||
| 19 | Oysho | Fashion & Accessoires | 3.65× | ||
| 20 | Food and drink | Food & Beverages | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.66× | |
| Creativity | OPEN | 1.61× | |
| Mindfulness | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.88× |
Hair coloring has an estimated audience of 3,357,559 people in Spain, concentrated in Catalonia and Andalusia.
78.4% of Hair coloring fans are female, 21.6% are male, with an average age of 41.7 years.
Hair coloring fans show strongest brand affinity for Pedicure (6.45×), Keratin (7.09×), and Manicure (5.07×) over the country average.
Hair coloring fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hair coloring itself, the audience over-indexes on Keratin (7.09×), Manicure (5.07×), Parfois (fashion accessories) (4.19×), and Nail salon (6.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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