Rascasse Audience Intelligence

Hair coloring Audience in Germany

A data profile of the people who buy, follow and care about Hair coloring in Germany — modelled from more than twelve digital signal sources. Hair coloring has an estimated audience of 3,945,375 people in Germany.

#4among Hair in Germany#932among Topic in Germany#23in Beauty & Wellness

The average Hair coloring fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Cosmetology, Hair conditioner, Deichmann, with strongest over-indexing on Cosmetology (5.89× the country average).

Demographically, the Hair coloring audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair coloring fan in Germany is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Cosmetology.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair coloring profile in Germany.

Audience size
3.9M
in Germany
Gender
73.4%♀
26.6% male
Age
36.6
average years
Country rank
#1502
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair coloring fans

73.4% are female, 26.6% are male, average age 36.6.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Hair coloring audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age36.6
Estimated audience size3,945,375
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Hair coloring audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Hair coloring audience comes from Germany.

Worldwide audience distribution share by country for Hair coloring
CountryShare
United States16.8%
Japan11.3%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair coloring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair coloring fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.83×
02Berlin~300K1.59×
03Hamburg~100K1.19×
04Bremen~40K1.09×
05Rheinland-Pfalz~200K1.03×
06Bayern~600K1.01×
07Nordrhein-Westfalen~800K0.96×
08Baden-Württemberg~500K0.96×
09Saarland~50K0.96×
10Brandenburg~100K0.88×
11Niedersachsen~300K0.87×
12Sachsen-Anhalt~90K0.87×
13Mecklenburg-Vorpommern~60K0.86×
14Schleswig-Holstein~100K0.85×
15Thüringen~80K0.84×
16Sachsen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Hair coloring, Germany
0.80×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair coloring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair coloring audience
#·InterestCategoryAffinity×
01CosmetologyBeauty & Wellness5.89×
02Hair conditionerBeauty & Wellness4.27×
03Hair dryerBeauty & Wellness3.57×
04Lace wigBeauty & Wellness3.35×
05Hair straighteningBeauty & Wellness3.07×
06Hair ExtensionsBeauty & Wellness3.00×
07Curly HairBeauty & Wellness3.00×
08WigBeauty & Wellness2.99×
09Long hairBeauty & Wellness2.75×
10Artificial nailsBeauty & Wellness2.75×
11ShampooBeauty & Wellness2.71×
12EyelashBeauty & Wellness2.55×
13Permanent makeupBeauty & Wellness2.47×
14Health And BeautyBeauty & Wellness2.46×
15PedicureBeauty & Wellness2.42×
16Hair careBeauty & Wellness2.37×
17Gute Zeiten, schlechte ZeitenMovies & TV1.76×
18Skin careBeauty & Wellness1.74×
19DeichmannShopping1.71×
20Beauty salonsBeauty & Wellness1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair coloring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair coloring audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Price SensitivityPREMIUM1.21×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair coloring audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
PatriotismCONSERVATISM0.67×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair coloring have in Germany?

Hair coloring has an estimated audience of 3,945,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair coloring fans?

73.4% of Hair coloring fans are female, 26.6% are male, with an average age of 36.6 years.

03

Which brands do Hair coloring fans like most?

Hair coloring fans show strongest brand affinity for Cosmetology (5.89×), Hair conditioner (4.27×), and Deichmann (1.71×) over the country average.

04

Where do Hair coloring fans live in Germany?

Hair coloring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Hessen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hair coloring fans also like?

Beyond Hair coloring itself, the audience over-indexes on Hair conditioner (4.27×), Deichmann (1.71×), Shampoo (2.71×), and Hair care (2.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair coloring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →