Top 50 Hairs in Germany
This curated ranking covers the 50 largest hairs in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 52 hairs tracked in Germany, the 50 ranked here account for the largest measured audience reach. Hair products, Hair care and Shampoo lead the list with a combined estimated audience of 24,069,653 people. Across all 50 entries the average audience size is 1,260,751, and the largest, Hair products, reaches around 12,724,312 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each hair, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hair products |
12,724,312 | 2.8% | Hair | Beauty & Wellness |
| 2 |  Hair care |
6,279,332 | 2.8% | Hair | Beauty & Wellness |
| 3 |  Shampoo |
5,066,009 | 2.8% | Hair | Beauty & Wellness |
| 4 |  Hair coloring |
3,945,375 | 2.6% | Hair | Beauty & Wellness |
| 5 |  Hair conditioner |
3,884,757 | 3.0% | Hair | Beauty & Wellness |
| 6 |  Hair follicle |
3,558,509 | 3.8% | Hair | Beauty & Wellness |
| 7 |  Hair straightening |
3,382,067 | 2.8% | Hair | Beauty & Wellness |
| 8 |  Hair dryer |
2,741,200 | 2.6% | Hair | Beauty & Wellness |
| 9 |  Keratin |
2,572,627 | 2.4% | Hair | Beauty & Wellness |
| 10 |  Hairbrush |
2,512,597 | 3.0% | Hair | Beauty & Wellness |
| 11 |  Hair iron |
2,398,915 | 2.4% | Hair | Beauty & Wellness |
| 12 |  Hair tutorials |
1,965,077 | 8.9% | Hair | Beauty & Wellness |
| 13 |  Human hair color |
1,525,262 | 2.9% | Hair | Beauty & Wellness |
| 14 |  Hair colorist |
1,253,968 | 4.5% | Hair | Beauty & Wellness |
| 15 |  Hair Stylists |
1,033,235 | 4.7% | Hair | Beauty & Wellness |
| 16 |  Blond |
944,511 | 3.0% | Hair | Beauty & Wellness |
| 17 |  Hydrogen peroxide |
567,318 | 10.8% | Hair | Beauty & Wellness |
| 18 |  Hair serum |
559,606 | 3.0% | Hair | Beauty & Wellness |
| 19 |  Conditioner (chemistry) |
555,218 | 29.6% | Hair | Beauty & Wellness |
| 20 |  Brush |
529,280 | 1.9% | Hair | Beauty & Wellness |
| 21 |  Afro-textured hair |
433,178 | 2.7% | Hair | Beauty & Wellness |
| 22 |  Red hair |
418,378 | 2.5% | Hair | Beauty & Wellness |
| 23 |  Blade |
418,328 | 5.5% | Hair | Beauty & Wellness |
| 24 |  Hair spray |
343,264 | 2.5% | Hair | Beauty & Wellness |
| 25 |  Bleach |
317,472 | 1.3% | Hair | Home & Garden |
| 26 |  Brown hair |
316,984 | 2.2% | Hair | Beauty & Wellness |
| 27 |  Crest (toothpaste) |
312,993 | 3.5% | Hair | Beauty & Wellness |
| 28 |  Hair wax |
294,087 | 3.2% | Hair | Beauty & Wellness |
| 29 |  Hair washing |
248,428 | 23.3% | Hair | Beauty & Wellness |
| 30 |  Hair tattoo |
233,709 | 3.5% | Hair | Beauty & Wellness |
| 31 |  Barber chair |
226,604 | 3.4% | Hair | Beauty & Wellness |
| 32 |  Hair gel |
210,307 | 1.9% | Hair | Beauty & Wellness |
| 33 |  Comb |
195,442 | 0.8% | Hair | Beauty & Wellness |
| 34 |  Ombre |
169,695 | 2.0% | Hair | Beauty & Wellness |
| 35 |  Management of hair loss |
140,773 | 1.7% | Hair | Beauty & Wellness |
| 36 |  Sea spray |
117,264 | 11.1% | Hair | Beauty & Wellness |
| 37 |  Mobile Hairdresser |
109,572 | 5.3% | Hair | Beauty & Wellness |
| 38 |  Hair-cutting shears |
93,945 | 8.8% | Hair | Beauty & Wellness |
| 39 |  Brazilian Blowout |
89,189 | 4.6% | Hair | Beauty & Wellness |
| 40 |  Cabelos |
74,737 | 1.9% | Hair | Beauty & Wellness |
| 41 |  Hair keratin |
61,891 | 1.9% | Hair | Beauty & Wellness |
| 42 |  Trim (sewing) |
51,667 | 1.5% | Hair | Beauty & Wellness |
| 43 |  Hair roller |
36,589 | 2.1% | Hair | Beauty & Wellness |
| 44 |  Cornrows |
26,980 | 2.6% | Hair | Beauty & Wellness |
| 45 |  Dry shampoo |
25,138 | 2.5% | Hair | Beauty & Wellness |
| 46 |  Relaxer |
25,092 | 3.0% | Hair | Beauty & Wellness |
| 47 |  Trichology |
16,068 | 1.4% | Hair | Beauty & Wellness |
| 48 |  Hair mousse |
12,955 | 0.7% | Hair | Beauty & Wellness |
| 49 |  Hot comb |
9,579 | 5.7% | Hair | Beauty & Wellness |
| 50 |  World Beard and Moustache Championships |
8,085 | 5.4% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in Germany?
Hair products currently leads with an estimated audience of 12,724,312 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.