Hair follicle Audience in Germany
Hair follicle has an estimated audience of 3,558,509 people in Germany. 69.4% are female, 30.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Fast Five, Kieser Training, Home Office, Gil Ofarim, Natural rubber.
The average Hair follicle fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Fast Five, Kieser Training, Home Office, with strongest over-indexing on Fast Five (32.48× the country average). Demographically, the Hair follicle audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair follicle fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 40.8 |
| Estimated audience size | 3,558,509 |
Audience persona
The typical Hair follicle fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Fast Five.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 694,696 | 0.89× |
| Bayern | 576,075 | 1.01× |
| Hessen | 464,425 | 1.71× |
| Baden-Württemberg | 430,832 | 0.89× |
| Berlin | 261,160 | 1.64× |
| Niedersachsen | 210,175 | 0.61× |
| Rheinland-Pfalz | 148,952 | 0.84× |
| Sachsen | 116,648 | 0.67× |
| Hamburg | 82,269 | 1.02× |
| Schleswig-Holstein | 81,646 | 0.64× |
| Sachsen-Anhalt | 68,504 | 0.74× |
| Thüringen | 67,329 | 0.74× |
| Brandenburg | 66,378 | 0.6× |
| Mecklenburg-Vorpommern | 57,511 | 0.85× |
| Saarland | 57,171 | 1.31× |
| Bremen | 56,105 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast Five | 32.48× | Movies & TV |
| Kieser Training | 14.62× | Sports |
| Home Office | 2.12× | Business & Career |
| Gil Ofarim | 1.79× | Music & Radio |
| Natural rubber | 2.93× | Cars & Mobility |
| Bugatti Chiron | 6.81× | Cars & Mobility |
| CAC 40 | 1.76× | Business & Career |
| Erzberg Rodeo | 14.73× | Sports |
| Progressive rock | 1.7× | Music & Radio |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Mothercare | 1.93× | Kids & Family |
| Video izle | 2.47× | |
| Este, Veneto | 1.79× | Travel & Leisure |
| Home Delivery | 1.97× | Food & Beverages |
| Bank account | 1.79× | Business & Career |
| Joaquín Guzmán Loera | 4.08× | Politics & Society |
| Homesteading | 3.73× | Home & Garden |
| Japanese domestic market | 2.71× | Politics & Society |
| Information sensitivity | 3.02× | Technology & Electronics |
| Ireen Sheer | 1.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Quality Awareness | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Japan | 8.4% |
| United Kingdom | 6.8% |
See Hair follicle audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair follicle have in Germany?
Hair follicle has an estimated audience of 3,558,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair follicle fans?
69.4% of Hair follicle fans are female, 30.6% are male, with an average age of 40.8 years.
Which brands do Hair follicle fans like most?
Hair follicle fans show strongest brand affinity for Fast Five (32.48×), Kieser Training (14.62×), and Home Office (2.12×) over the country average.
Where do Hair follicle fans live in Germany?
Hair follicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 694,696), Bayern (reach 576,075), and Hessen (reach 464,425). These three regions account for the largest share of the active audience.
What other brands do Hair follicle fans also like?
Beyond Hair follicle itself, the audience over-indexes on Kieser Training (14.62×), Home Office (2.12×), Gil Ofarim (1.79×), and Natural rubber (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.