Rascasse Audience Intelligence

Hair follicle Audience in Germany

A data profile of the people who buy, follow and care about Hair follicle in Germany — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 3,558,509 people in Germany.

#6among Hair in Germany#1054among Topic in Germany#33in Beauty & Wellness

The average Hair follicle fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Management of hair loss, Hair wax, with strongest over-indexing on Müller (company) (3.42× the country average).

Demographically, the Hair follicle audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair follicle fan in Germany is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Müller (company).

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair follicle profile in Germany.

Audience size
3.6M
in Germany
Gender
69.4%♀
30.6% male
Age
40.8
average years
Country rank
#1712
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair follicle fans

69.4% are female, 30.6% are male, average age 40.8.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Hair follicle audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age40.8
Estimated audience size3,558,509
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Hair follicle audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Hair follicle audience comes from Germany.

Worldwide audience distribution share by country for Hair follicle
CountryShare
United States31.0%
Japan8.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair follicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair follicle fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.39×
02Bremen~40K1.33×
03Berlin~200K1.30×
04Saarland~50K1.13×
05Mecklenburg-Vorpommern~70K1.01×
06Sachsen-Anhalt~90K0.99×
07Thüringen~90K0.99×
08Hamburg~80K0.98×
09Bayern~500K0.93×
10Rheinland-Pfalz~200K0.93×
11Brandenburg~100K0.92×
12Schleswig-Holstein~100K0.89×
13Baden-Württemberg~400K0.87×
14Nordrhein-Westfalen~700K0.85×
15Sachsen~100K0.85×
16Niedersachsen~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Hair follicle, Germany
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair follicle audience
#·InterestCategoryAffinity×
01Management of hair lossBeauty & Wellness33.95×
02Hair waxBeauty & Wellness18.77×
03Ellen PompeoMovies & TV11.15×
04WellaBeauty & Wellness8.70×
05RedkenBeauty & Wellness7.99×
06KérastaseBeauty & Wellness7.00×
07QatarTravel & Leisure6.16×
08SunscreenBeauty & Wellness5.61×
09WaxingBeauty & Wellness4.08×
10Müller (company)Food & Beverages3.42×
11HairstyleBeauty & Wellness3.07×
12RyanairTravel & Leisure2.33×
13TK MaxxShopping2.32×
14RossmannShopping2.13×
15DeichmannShopping2.10×
16House musicMusic & Radio2.07×
17WhatsAppInternet & Social Media2.03×
18Netto Marken-DiscountShopping1.74×
19AldiShopping1.54×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair follicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair follicle audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
Quality AwarenessPREMIUM1.37×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair follicle audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
PatriotismCONSERVATISM0.80×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair follicle have in Germany?

Hair follicle has an estimated audience of 3,558,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair follicle fans?

69.4% of Hair follicle fans are female, 30.6% are male, with an average age of 40.8 years.

03

Which brands do Hair follicle fans like most?

Hair follicle fans show strongest brand affinity for Müller (company) (3.42×), Management of hair loss (33.95×), and Hair wax (18.77×) over the country average.

04

Where do Hair follicle fans live in Germany?

Hair follicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hair follicle fans also like?

Beyond Hair follicle itself, the audience over-indexes on Management of hair loss (33.95×), Hair wax (18.77×), Hairstyle (3.07×), and WhatsApp (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair follicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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