Netto Marken-Discount Audience in Germany
Netto Marken-Discount has an estimated audience of 17,324,904 people in Germany. 57.8% are female, 42.2% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Norma, REWE, Aldi, Edeka, Kaufland.
The average Netto Marken-Discount fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Norma, REWE, Aldi, with strongest over-indexing on Norma (13.31× the country average). Demographically, the Netto Marken-Discount audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Netto Marken-Discount fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.1 |
| Estimated audience size | 17,324,904 |
Audience persona
The typical Netto Marken-Discount fan in Germany is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Norma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,965,012 | 1.05× |
| Bayern | 2,345,842 | 0.84× |
| Baden-Württemberg | 1,908,198 | 0.81× |
| Niedersachsen | 1,829,867 | 1.09× |
| Sachsen | 1,144,781 | 1.35× |
| Rheinland-Pfalz | 892,314 | 1.03× |
| Berlin | 881,922 | 1.14× |
| Hessen | 761,449 | 0.58× |
| Brandenburg | 729,268 | 1.36× |
| Sachsen-Anhalt | 557,206 | 1.24× |
| Thüringen | 517,540 | 1.17× |
| Mecklenburg-Vorpommern | 466,188 | 1.41× |
| Schleswig-Holstein | 385,359 | 0.62× |
| Hamburg | 188,623 | 0.48× |
| Saarland | 180,245 | 0.85× |
| Bremen | 147,850 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Norma | 13.31× | Shopping |
| REWE | 4.36× | Shopping |
| Aldi | 4.4× | Shopping |
| Edeka | 4.39× | Shopping |
| Kaufland | 3.88× | Shopping |
| Obi (store) | 3.46× | Shopping |
| Globus Baumarkt | 3.27× | Shopping |
| Aral AG | 3.18× | Cars & Mobility |
| Saturn | 7.42× | Travel & Leisure |
| Sonnenklar.TV | 6.14× | Travel & Leisure |
| Fielmann | 3.84× | Health |
| Media Markt | 4.63× | Shopping |
| Mix Markt | 3.03× | Shopping |
| EBay | 2.29× | Shopping |
| Bijou Brigitte | 10.31× | Fashion & Accessoires |
| Penny | 3.08× | Shopping |
| Woolworths | 3.73× | Shopping |
| Hornbach | 2.46× | Shopping |
| Germany | 1.54× | Travel & Leisure |
| Barbie | 2.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.28 |
| Community Orientation | OPEN | 1.18 |
| Sports Activity | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.14 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.5% |
| Netherlands | 0.9% |
| Ukraine | 0.5% |
See Netto Marken-Discount audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Netto Marken-Discount have in Germany?
Netto Marken-Discount has an estimated audience of 17,324,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Netto Marken-Discount fans?
57.8% of Netto Marken-Discount fans are female, 42.2% are male, with an average age of 43.1 years.
Which brands do Netto Marken-Discount fans like most?
Netto Marken-Discount fans show strongest brand affinity for Norma (13.31×), REWE (4.36×), and Aldi (4.4×) over the country average.
Where do Netto Marken-Discount fans live in Germany?
Netto Marken-Discount fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,965,012), Bayern (reach 2,345,842), and Baden-Württemberg (reach 1,908,198). These three regions account for the largest share of the active audience.
What other brands do Netto Marken-Discount fans also like?
Beyond Netto Marken-Discount itself, the audience over-indexes on REWE (4.36×), Aldi (4.4×), Edeka (4.39×), and Kaufland (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Netto Marken-Discount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.