Woolworths Audience in Germany
Woolworths has an estimated audience of 6,294,827 people in Germany. 57.6% are female, 42.4% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Emil Nolde, Gil Ofarim, Hostelworld, Cachorro.
The average Woolworths fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Emil Nolde, Gil Ofarim, with strongest over-indexing on Product design (12.66× the country average). Demographically, the Woolworths audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Woolworths fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.3 |
| Estimated audience size | 6,294,827 |
Audience persona
The typical Woolworths fan in Germany is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,779,399 | 1.29× |
| Bayern | 953,419 | 0.94× |
| Baden-Württemberg | 671,230 | 0.78× |
| Niedersachsen | 560,627 | 0.92× |
| Hessen | 491,797 | 1.03× |
| Berlin | 452,298 | 1.61× |
| Rheinland-Pfalz | 291,075 | 0.92× |
| Sachsen | 234,553 | 0.76× |
| Schleswig-Holstein | 213,057 | 0.94× |
| Brandenburg | 184,639 | 0.95× |
| Sachsen-Anhalt | 159,788 | 0.98× |
| Hamburg | 154,172 | 1.08× |
| Thüringen | 129,517 | 0.81× |
| Mecklenburg-Vorpommern | 93,586 | 0.78× |
| Saarland | 76,284 | 0.99× |
| Bremen | 66,089 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 12.66× | Business & Career |
| Emil Nolde | 11.24× | Arts & Culture |
| Gil Ofarim | 2.39× | Music & Radio |
| Hostelworld | 9.45× | Travel & Leisure |
| Cachorro | 3.61× | Pets & Animals |
| Collectable | 1.63× | Kids & Family |
| Bounce (film) | 8.95× | Movies & TV |
| Hampton University | 27.5× | Business & Career |
| Bank account | 2.56× | Business & Career |
| Hypertext | 2.49× | Technology & Electronics |
| Japanese New Year | 7.4× | Travel & Leisure |
| Buying a House | 4.42× | Home & Garden |
| Information sensitivity | 3.79× | Technology & Electronics |
| Ireen Sheer | 2.01× | Music & Radio |
| Boogie-woogie (dance) | 5× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.18× | Music & Radio |
| Building insulation | 2.82× | Home & Garden |
| Haitian Vodou | 1.93× | Politics & Society |
| Sixx | 1.84× | Movies & TV |
| Pro-Ject | 3.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Luxury Orientation | PREMIUM | 1.98 |
| Design Affinity | PREMIUM | 1.82 |
| DIY Mentality | THRILL | 1.8 |
| Sports Activity | POWER | 1.75 |
| Travelling | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 30.8% |
| Germany | 21.8% |
| South Africa | 14.2% |
See Woolworths audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Woolworths have in Germany?
Woolworths has an estimated audience of 6,294,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woolworths fans?
57.6% of Woolworths fans are female, 42.4% are male, with an average age of 37.3 years.
Which brands do Woolworths fans like most?
Woolworths fans show strongest brand affinity for Product design (12.66×), Emil Nolde (11.24×), and Gil Ofarim (2.39×) over the country average.
Where do Woolworths fans live in Germany?
Woolworths fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,779,399), Bayern (reach 953,419), and Baden-Württemberg (reach 671,230). These three regions account for the largest share of the active audience.
What other brands do Woolworths fans also like?
Beyond Woolworths itself, the audience over-indexes on Emil Nolde (11.24×), Gil Ofarim (2.39×), Hostelworld (9.45×), and Cachorro (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woolworths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.