Woolworths Audience in Germany
Woolworths has an estimated audience of 6,294,827 people in Germany. 57.6% are female, 42.4% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Livemusic, Checkers, Modern architecture, Non-fiction books.
The average Woolworths fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Livemusic, Checkers, with strongest over-indexing on Bauhaus (6.82× the country average). Demographically, the Woolworths audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Woolworths fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.3 |
| Estimated audience size | 6,294,827 |
Audience persona
The typical Woolworths fan in Germany is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,779,399 | 1.29× |
| Bayern | 953,419 | 0.94× |
| Baden-Württemberg | 671,230 | 0.78× |
| Niedersachsen | 560,627 | 0.92× |
| Hessen | 491,797 | 1.03× |
| Berlin | 452,298 | 1.61× |
| Rheinland-Pfalz | 291,075 | 0.92× |
| Sachsen | 234,553 | 0.76× |
| Schleswig-Holstein | 213,057 | 0.94× |
| Brandenburg | 184,639 | 0.95× |
| Sachsen-Anhalt | 159,788 | 0.98× |
| Hamburg | 154,172 | 1.08× |
| Thüringen | 129,517 | 0.81× |
| Mecklenburg-Vorpommern | 93,586 | 0.78× |
| Saarland | 76,284 | 0.99× |
| Bremen | 66,089 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 6.82× | Shopping |
| Livemusic | 7.91× | Music & Radio |
| Checkers | 47.58× | Food & Beverages |
| Modern architecture | 5.12× | Arts & Culture |
| Non-fiction books | 7.09× | Literature |
| JACK & JONES | 20× | Fashion & Accessoires |
| Snorkeling | 9.01× | Sports |
| Afrikaans | 16.66× | Politics & Society |
| Paleolithic diet | 8.95× | Health |
| Spiegel Online | 2.68× | News |
| Netto Marken-Discount | 2.82× | Shopping |
| Library | 6.63× | Literature |
| Natural foods | 5.31× | Food & Beverages |
| Miranda Kerr | 20× | Fashion & Accessoires |
| Skyscanner | 4.78× | Travel & Leisure |
| Car wash | 5.92× | Cars & Mobility |
| Do it yourself (DIY) | 2.44× | Home & Garden |
| Airbnb | 2.6× | Travel & Leisure |
| Backpacking (travel) | 4.71× | Travel & Leisure |
| Orlando Bloom | 8.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Luxury Orientation | PREMIUM | 1.98 |
| Design Affinity | PREMIUM | 1.82 |
| DIY Mentality | THRILL | 1.8 |
| Sports Activity | POWER | 1.75 |
| Travelling | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 30.8% |
| Germany | 21.8% |
| South Africa | 14.2% |
See Woolworths audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Woolworths have in Germany?
Woolworths has an estimated audience of 6,294,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woolworths fans?
57.6% of Woolworths fans are female, 42.4% are male, with an average age of 37.3 years.
Which brands do Woolworths fans like most?
Woolworths fans show strongest brand affinity for Bauhaus (6.82×), Livemusic (7.91×), and Checkers (47.58×) over the country average.
Where do Woolworths fans live in Germany?
Woolworths fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,779,399), Bayern (reach 953,419), and Baden-Württemberg (reach 671,230). These three regions account for the largest share of the active audience.
What other brands do Woolworths fans also like?
Beyond Woolworths itself, the audience over-indexes on Livemusic (7.91×), Checkers (47.58×), Modern architecture (5.12×), and Non-fiction books (7.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woolworths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.