For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RREWE | 23M | 88.9% | 44.5 | 57.3% | Supermarket |
| 2 | EEdeka | 21M | 93.0% | 42.0 | 58.2% | Supermarket |
| 3 | KKaufland | 21M | 39.2% | 42.6 | 59.2% | Supermarket |
| 4 | LLidl | 20M | 10.6% | 39.3 | 64.2% | Supermarket |
| 5 | NNetto Marken-Discount | 19M | 96.9% | 43.8 | 57.8% | Supermarket |
| 6 | AAldi | 18M | 10.2% | 41.2 | 58.6% | Supermarket |
| 7 | MMix Markt | 14M | 78.0% | 42.5 | 56.0% | Supermarket |
| 8 | PPenny | 9.9M | 84.2% | 41.3 | 53.0% | Supermarket |
| 9 | WWoolworths | 7.5M | 23.3% | 38.0 | 57.6% | Supermarket |
| 10 | DDenns BioMarkt | 2.8M | 83.8% | 41.2 | 60.9% | Supermarket |
| 11 | AAlnatura | 2.6M | 81.4% | 41.8 | 74.8% | Supermarket |
| 12 | NNorma | 2.4M | 72.6% | 42.3 | 57.4% | Supermarket |
| 13 | GGo Asia | 2.3M | 92.5% | 40.6 | 62.5% | Supermarket |
| 14 | RReal (hypermarket) | 2.1M | 39.5% | 39.2 | 56.9% | Supermarket |
| 15 | DDenn's | 1.7M | 83.0% | 40.7 | 60.1% | Supermarket |
| 16 | WWalmart | 1.5M | 0.8% | 43.5 | 50.5% | Supermarket |
| 17 | SS-Mart | 1.4M | 10.7% | 34.7 | 42.8% | Supermarket |
| 18 | AAlbert Heijn | 1.1M | 5.7% | 42.4 | 66.7% | Supermarket |
| 19 | SSpar (retailer) | 937k | 3.4% | 39.7 | 65.3% | Supermarket |
| 20 | JJumbo (supermarket) | 823k | 1.9% | 43.6 | 61.9% | Supermarket |
| 21 | SSainsbury's | 821k | 3.2% | 36.1 | 69.5% | Supermarket |
| 22 | HHelloFresh | 764k | 9.5% | 33.3 | 63.1% | Supermarket |
| 23 | CCarrefour | 733k | 1.1% | 41.1 | 58.4% | Supermarket |
| 24 | TTesco | 639k | 1.4% | 39.1 | 67.1% | Supermarket |
| 25 | SSafeway Inc. | 589k | 42.8% | 30.9 | 62.5% | Supermarket |
| 26 | MMigros | 538k | 3.2% | 38.9 | 50.3% | Supermarket |
| 27 | PPlus (supermarket) | 486k | 2.4% | 43.2 | 64.3% | Supermarket |
| 28 | CCountdown (supermarket) | 484k | 6.8% | 39.8 | 57.3% | Supermarket |
| 29 | BBioMarkt | 477k | 85.5% | 41.0 | 61.7% | Supermarket |
| 30 | HHIT Markt | 448k | 97.4% | 42.5 | 61.0% | Supermarket |
| 31 | BBio Company | 431k | 87.3% | 41.4 | 62.0% | Supermarket |
| 32 | TTroller Veículos Especiais | 425k | 99.6% | 35.2 | 25.8% | Supermarket |
| 33 | AAssociated Wholesale Grocers | 386k | 28.0% | 33.5 | 43.6% | Supermarket |
| 34 | MMetro AG | 284k | 46.1% | 40.4 | 55.8% | Supermarket |
| 35 | MMercadona | 275k | 1.3% | 34.2 | 58.9% | Supermarket |
| 36 | DDenns | 262k | 74.2% | 39.4 | 82.5% | Supermarket |
| 37 | AArgos (retailer) | 236k | 0.7% | 41.7 | 66.5% | Supermarket |
| 38 | BBilla (supermarket) | 216k | 2.3% | 33.7 | 67.7% | Supermarket |
| 39 | CCold Storage (supermarket) | 186k | 6.4% | 38.1 | 49.3% | Supermarket |
| 40 | YYemeksepeti | 173k | 4.6% | 41.4 | 52.6% | Supermarket |
| 41 | AAuchan | 169k | 0.5% | 40.8 | 66.9% | Supermarket |
| 42 | JJ. C. Penney | 168k | 0.4% | 36.9 | 72.3% | Supermarket |
| 43 | VVitalia | 159k | 27.7% | 43.7 | 69.9% | Supermarket |
| 44 | BBiedronka | 157k | 2.7% | 38.4 | 56.7% | Supermarket |
| 45 | CCora (hypermarket) | 154k | 3.1% | 46.2 | 59.7% | Supermarket |
| 46 | EE.Leclerc | 144k | 1.5% | 40.4 | 61.5% | Supermarket |
| 47 | EEdeka24 | 141k | 91.7% | 41.6 | 59.5% | Supermarket |
| 48 | CCircle K | 140k | 0.3% | 29.7 | 54.4% | Supermarket |
| 49 | GGourmet (supermarket) | 138k | 4.8% | 39.4 | 65.5% | Supermarket |
| 50 | AAmazonFresh | 132k | 1.5% | 37.9 | 61.1% | Supermarket |
| 51 | CCarrefour Express | 130k | 0.3% | 50.1 | 70.0% | Supermarket |
| 52 | NNew World (supermarket) | 126k | 13.0% | 39.6 | 81.0% | Supermarket |
| 53 | EEsselunga | 115k | 0.5% | 45.4 | 59.2% | Supermarket |
| 54 | PPlated | 108k | 2.8% | 35.5 | 65.1% | Supermarket |
| 55 | MMarket basket | 108k | 1.6% | 42.2 | 70.8% | Supermarket |
| 56 | KKmart | 107k | 0.7% | 39.0 | 65.4% | Supermarket |
| 57 | CCarrefour Market | 105k | 0.4% | 41.9 | 55.8% | Supermarket |
| 58 | PPublix | 102k | 0.3% | 39.8 | 59.5% | Supermarket |
| 59 | DDenner (supermarkets) | 101k | 3.7% | 42.0 | 56.3% | Supermarket |
| 60 | HHypermart | 101k | 4.2% | 41.3 | 80.0% | Supermarket |
| 61 | GGraze | 100k | 1.7% | 42.6 | 56.1% | Supermarket |
| 62 | RREMA 1000 | 100k | 1.2% | 39.7 | 35.3% | Supermarket |
| 63 | PPLUS Supermarkt | 91k | 16.8% | 46.2 | 75.4% | Supermarket |
| 64 | CCadbury | 85k | 1.0% | 33.3 | 64.2% | Supermarket |
| 65 | GGo-Jek | 83k | 4.2% | 42.6 | 49.4% | Supermarket |
| 66 | CCostco | 77k | 0.1% | 35.5 | 61.7% | Supermarket |
| 67 | CConad | 75k | 0.4% | 39.4 | 62.6% | Supermarket |
| 68 | IIntermarché | 74k | 0.4% | 35.7 | 69.9% | Supermarket |
| 69 | FFamilyMart | 71k | 0.2% | 32.2 | 48.5% | Supermarket |
| 70 | SSokos | 67k | 2.8% | 32.2 | 45.1% | Supermarket |
| 71 | BBooths | 66k | 0.3% | 32.0 | 63.4% | Supermarket |
| 72 | CCdiscount | 60k | 0.3% | 37.2 | 54.9% | Supermarket |
| 73 | CContinente | 60k | 0.6% | 45.6 | 75.4% | Supermarket |
| 74 | HH-E-B | 54k | 0.3% | 29.5 | 54.8% | Supermarket |
| 75 | CCarrefour City | 53k | 0.5% | 38.0 | 72.5% | Supermarket |
| 76 | WWegmans | 50k | 0.3% | 38.7 | 55.2% | Supermarket |
| 77 | RReal Canadian Superstore | 45k | 1.1% | 35.4 | 62.3% | Supermarket |
| 78 | OOcado | 45k | 0.4% | 36.5 | 60.2% | Supermarket |
| 79 | TTrader Joe's | 44k | 0.1% | 34.3 | 57.9% | Supermarket |
| 80 | SShaw's | 41k | 0.5% | 38.2 | 58.2% | Supermarket |
| 81 | IIKI | 40k | 3.5% | 36.7 | 59.1% | Supermarket |
| 82 | BBig C | 39k | 0.4% | 34.2 | 57.7% | Supermarket |
| 83 | Ggekås ullared | 37k | 3.5% | 36.0 | 63.9% | Supermarket |
| 84 | PPick n Pay Stores | 37k | 0.7% | 32.8 | 49.3% | Supermarket |
| 85 | SStop & Shop | 36k | 0.5% | 33.8 | 49.3% | Supermarket |
| 86 | PPingo Doce | 36k | 0.4% | 40.2 | 87.6% | Supermarket |
| 87 | BBilka | 35k | 0.8% | 37.4 | 53.2% | Supermarket |
| 88 | RRalphs | 35k | 0.5% | 41.3 | 60.7% | Supermarket |
| 89 | AAcme Markets | 33k | 0.7% | 27.1 | 43.7% | Supermarket |
| 90 | MMy Market | 32k | 0.7% | 40.7 | 61.0% | Supermarket |
| 91 | IInterspar | 32k | 1.1% | 42.4 | 60.5% | Supermarket |
| 92 | SSprouts Farmers Market | 31k | 0.1% | 28.7 | 69.3% | Supermarket |
| 93 | KKaufland Romania | 31k | 26.5% | 35.4 | 74.2% | Supermarket |
| 94 | BBiocoop | 31k | 1.2% | 33.0 | 81.5% | Supermarket |
| 95 | KKey Food | 30k | 1.0% | 34.6 | 70.8% | Supermarket |
| 96 | IIPer | 29k | 2.6% | 46.3 | 66.3% | Supermarket |
| 97 | BBlue Apron | 28k | 1.2% | 30.6 | 59.8% | Supermarket |
| 98 | MMeijer | 27k | 0.1% | 33.7 | 50.0% | Supermarket |
| 99 | SSutterlüty | 26k | 6.5% | 38.6 | 63.4% | Supermarket |
| 100 | RRewe Bio | 24k | 80.7% | 42.3 | 60.9% | Supermarket |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular supermarkets compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each supermarket by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest supermarket in Germany?
REWE currently leads with an estimated audience of 23M people in Germany.