Denns BioMarkt Audience in Germany
Denns BioMarkt has an estimated audience of 4,072,664 people in Germany. 62.7% are female, 37.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fair trade, Local food, Vegetarian cuisine, Organic food, Healthy habits.
The average Denns BioMarkt fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fair trade, Local food, Vegetarian cuisine, with strongest over-indexing on Fair trade (5.14× the country average). Demographically, the Denns BioMarkt audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Denns BioMarkt fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.7 |
| Estimated audience size | 4,072,664 |
Audience persona
The typical Denns BioMarkt fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Fair trade.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 973,597 | 1.09× |
| Bayern | 964,312 | 1.47× |
| Baden-Württemberg | 813,922 | 1.46× |
| Berlin | 508,071 | 2.79× |
| Niedersachsen | 450,083 | 1.14× |
| Hessen | 328,120 | 1.06× |
| Sachsen | 192,611 | 0.96× |
| Schleswig-Holstein | 178,411 | 1.22× |
| Hamburg | 158,067 | 1.72× |
| Rheinland-Pfalz | 154,909 | 0.76× |
| Brandenburg | 88,463 | 0.7× |
| Thüringen | 59,580 | 0.57× |
| Sachsen-Anhalt | 35,323 | 0.33× |
| Mecklenburg-Vorpommern | 18,419 | 0.24× |
| Bremen | 10,675 | 0.31× |
| Saarland | 8,550 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fair trade | 5.14× | Business & Career |
| Local food | 3.68× | Food & Beverages |
| Vegetarian cuisine | 2.62× | Food & Beverages |
| Organic food | 2.23× | Food & Beverages |
| Healthy habits | 2.54× | Health |
| Sustainable energy | 2.25× | Home & Garden |
| Healthy food | 2.73× | Health |
| Foodie | 2.35× | Food & Beverages |
| More Nutrition | 1.83× | Health |
| Renewable energy | 1.93× | Business & Career |
| Organic farming | 2.09× | Food & Beverages |
| Rossmann | 1.55× | Shopping |
| Dinner | 2.63× | Food & Beverages |
| Healthy diet | 1.83× | Health |
| Home Interior Design | 2.11× | Home & Garden |
| Toddler | 1.84× | Kids & Family |
| Ethical consumerism | 2.69× | Shopping |
| Sustainable fashion | 2.77× | Fashion & Accessoires |
| Organic product | 2.25× | Food & Beverages |
| Decoration | 2.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Indulgence | JOY | 1.63 |
| Design Affinity | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.35 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.4% |
| Austria | 13.6% |
| Switzerland | 0.5% |
See Denns BioMarkt audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Denns BioMarkt have in Germany?
Denns BioMarkt has an estimated audience of 4,072,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denns BioMarkt fans?
62.7% of Denns BioMarkt fans are female, 37.3% are male, with an average age of 39.7 years.
Which brands do Denns BioMarkt fans like most?
Denns BioMarkt fans show strongest brand affinity for Fair trade (5.14×), Local food (3.68×), and Vegetarian cuisine (2.62×) over the country average.
Where do Denns BioMarkt fans live in Germany?
Denns BioMarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 973,597), Bayern (reach 964,312), and Baden-Württemberg (reach 813,922). These three regions account for the largest share of the active audience.
What other brands do Denns BioMarkt fans also like?
Beyond Denns BioMarkt itself, the audience over-indexes on Local food (3.68×), Vegetarian cuisine (2.62×), Organic food (2.23×), and Healthy habits (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denns BioMarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.