Rascasse Audience Intelligence

Denns BioMarkt Target Market in Germany

A data profile of the people who buy, follow and care about Denns BioMarkt in Germany — modelled from more than twelve digital signal sources. Denns BioMarkt has an estimated audience of 3,412,635 people in Germany.

#10among Supermarket in Germany#215among Brand in Germany#89in Shopping

The average Denns BioMarkt fan in Germany is 40.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Fair trade, Local food, Vegetarian cuisine, with strongest over-indexing on Fair trade (5.14× the country average).

Demographically, the Denns BioMarkt audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Denns BioMarkt fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Fair trade.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denns BioMarkt profile in Germany.

Audience size
3.4M
in Germany
Gender
60.9%♀
39.1% male
Age
40.6
average years
Country rank
#1812
Brand in Germany
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Denns BioMarkt

60.9% are female, 39.1% are male, average age 40.6.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Denns BioMarkt audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age40.6
Estimated audience size3,412,635
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Denns BioMarkt audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

85.2%

of the worldwide Denns BioMarkt audience comes from Germany.

Worldwide audience distribution share by country for Denns BioMarkt
CountryShare
Germany85.2%
Austria12.5%
Switzerland0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denns BioMarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Denns BioMarkt customers by region in Germany
#RegionReachAffinity×
01Berlin~600K3.19×
02Hamburg~200K1.67×
03Bayern~1M1.43×
04Baden-Württemberg~800K1.37×
05Schleswig-Holstein~200K1.17×
06Niedersachsen~500K1.09×
07Nordrhein-Westfalen~1M1.03×
08Hessen~300K1.01×
09Sachsen~200K0.93×
10Rheinland-Pfalz~200K0.73×
11Brandenburg~90K0.69×
12Thüringen~60K0.56×
13Mecklenburg-Vorpommern~40K0.44×
14Sachsen-Anhalt~40K0.37×
15Bremen~10K0.35×
16Saarland~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Denns BioMarkt, Germany
0.34×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denns BioMarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denns BioMarkt audience
#·InterestCategoryAffinity×
01Fair tradeBusiness & Career5.14×
02Local foodFood & Beverages3.68×
03Sustainable fashionFashion & Accessoires2.77×
04Healthy foodHealth2.73×
05Ethical consumerismShopping2.69×
06DinnerFood & Beverages2.63×
07Vegetarian cuisineFood & Beverages2.62×
08Healthy habitsHealth2.54×
09FoodieFood & Beverages2.35×
10Sustainable energyHome & Garden2.25×
11Organic productFood & Beverages2.25×
12Organic foodFood & Beverages2.23×
13DecorationHome & Garden2.20×
14Home Interior DesignHome & Garden2.11×
15Organic farmingFood & Beverages2.09×
16Renewable energyBusiness & Career1.93×
17ToddlerKids & Family1.84×
18More NutritionHealth1.83×
19Healthy dietHealth1.83×
20RossmannShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denns BioMarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denns BioMarkt audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.92×
Design AffinityPREMIUM1.64×
Healthy LifestyleBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denns BioMarkt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.84×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Denns BioMarkt's target market in Germany?

Denns BioMarkt's target market in Germany covers an estimated 3,412,635 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Denns BioMarkt customers?

60.9% of the Denns BioMarkt audience are female, 39.1% are male, with an average age of 40.6 years.

03

Which brands do Denns BioMarkt fans like most?

Denns BioMarkt fans show strongest brand affinity for Fair trade (5.14×), Local food (3.68×), and Vegetarian cuisine (2.62×) over the country average.

04

Where do Denns BioMarkt fans live in Germany?

Denns BioMarkt fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Denns BioMarkt fans also like?

Beyond Denns BioMarkt itself, the audience over-indexes on Local food (3.68×), Vegetarian cuisine (2.62×), Organic food (2.23×), and Healthy habits (2.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Denns BioMarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Denns BioMarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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