Denn's Target Market in Germany
A data profile of the people who buy, follow and care about Denn's in Germany — modelled from more than twelve digital signal sources. Denn's has an estimated audience of 2,012,687 people in Germany.
The average Denn's fan in Germany is 40.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Organic farming, Nature, Local food, with strongest over-indexing on Organic farming (3.19× the country average).
Demographically, the Denn's audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Denn's fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
At a glance
The key figures that characterise the Denn's profile in Germany.
Search interest · 12-month trend
Customer demographics of Denn's
60.1% are female, 39.9% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.0 |
| Estimated audience size | 2,012,687 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Denn's audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.2% |
| Austria | 13.0% |
| Switzerland | 0.5% |
Geography
Where the Denn's audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 3.58× | |
| 02 | Hamburg | ~90K | 1.59× | |
| 03 | Bayern | ~600K | 1.40× | |
| 04 | Baden-Württemberg | ~400K | 1.25× | |
| 05 | Schleswig-Holstein | ~100K | 1.08× | |
| 06 | Niedersachsen | ~200K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~500K | 0.96× | |
| 08 | Hessen | ~200K | 0.95× | |
| 09 | Sachsen | ~100K | 0.88× | |
| 10 | Rheinland-Pfalz | ~90K | 0.69× | |
| 11 | Brandenburg | ~50K | 0.66× | |
| 12 | Mecklenburg-Vorpommern | ~30K | 0.54× | |
| 13 | Thüringen | ~30K | 0.52× | |
| 14 | Saarland | ~10K | 0.42× | |
| 15 | Sachsen-Anhalt | ~20K | 0.38× | |
| 16 | Bremen | ~8K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Denn's audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 3.19× | ||
| 02 | Local food | Food & Beverages | 2.90× | ||
| 03 | Dinner | Food & Beverages | 2.37× | ||
| 04 | Organic food | Food & Beverages | 2.16× | ||
| 05 | Fast food | Food & Beverages | 2.15× | ||
| 06 | Lunch | Food & Beverages | 2.03× | ||
| 07 | Nature | Home & Garden | 1.97× | ||
| 08 | Italian cuisine | Food & Beverages | 1.82× | ||
| 09 | Volunteering | Politics & Society | 1.82× | ||
| 10 | Supermarket | Shopping | 1.81× | ||
| 11 | Vacations | Travel & Leisure | 1.79× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 1.77× | ||
| 13 | Hugendubel | Shopping | 1.76× | ||
| 14 | French Bulldog | Pets & Animals | 1.72× | ||
| 15 | Tagesschau | Movies & TV | 1.63× | ||
| 16 | Sustainable energy | Home & Garden | 1.63× | ||
| 17 | Renewable energy | Business & Career | 1.60× | ||
| 18 | RTL Television | Movies & TV | 1.57× | ||
| 19 | Wine | Food & Beverages | 1.54× | ||
| 20 | Netto Marken-Discount | Shopping | 1.53× |
Personality of the Denn's audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Indulgence | JOY | 1.52× | |
| Healthy Lifestyle | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Risk Appetite | THRILL | 1.01× | |
| Career Orientation | POWER | 1.01× |
Frequently asked questions
Who is Denn's's target market in Germany?
Denn's's target market in Germany covers an estimated 2,012,687 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Denn's customers?
60.1% of the Denn's audience are female, 39.9% are male, with an average age of 40.0 years.
Which brands do Denn's fans like most?
Denn's fans show strongest brand affinity for Organic farming (3.19×), Nature (1.97×), and Local food (2.9×) over the country average.
Where do Denn's fans live in Germany?
Denn's fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Denn's fans also like?
Beyond Denn's itself, the audience over-indexes on Nature (1.97×), Local food (2.9×), Tagesschau (1.63×), and Organic food (2.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Denn's audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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