Denn's Audience in Germany
Denn's has an estimated audience of 2,483,840 people in Germany. 60.6% are female, 39.4% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Home Delivery, Cachorro, Esra Erol, Keeper (password manager).
The average Denn's fan in Germany is 40.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Home Delivery, Cachorro, with strongest over-indexing on Stradivarius (1.52× the country average). Demographically, the Denn's audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Denn's fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.0 |
| Estimated audience size | 2,483,840 |
Audience persona
The typical Denn's fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 558,539 | 1.4× |
| Nordrhein-Westfalen | 543,346 | 1× |
| Baden-Württemberg | 438,529 | 1.29× |
| Berlin | 426,769 | 3.84× |
| Niedersachsen | 244,352 | 1.01× |
| Hessen | 174,684 | 0.92× |
| Sachsen | 113,306 | 0.93× |
| Hamburg | 91,888 | 1.64× |
| Schleswig-Holstein | 91,021 | 1.02× |
| Rheinland-Pfalz | 88,412 | 0.71× |
| Brandenburg | 49,195 | 0.64× |
| Thüringen | 29,083 | 0.46× |
| Mecklenburg-Vorpommern | 21,090 | 0.44× |
| Sachsen-Anhalt | 18,008 | 0.28× |
| Saarland | 7,433 | 0.24× |
| Bremen | 3,489 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.52× | Shopping |
| Home Delivery | 1.64× | Food & Beverages |
| Cachorro | 1.84× | Pets & Animals |
| Esra Erol | 2.71× | Movies & TV |
| Keeper (password manager) | 1.97× | Technology & Electronics |
| Microsoft Exchange Server | 5.26× | Technology & Electronics |
| Headhunters (film) | 1.92× | Movies & TV |
| Figure painting (hobby) | 1.64× | Arts & Culture |
| Coworking | 1.63× | Business & Career |
| Durban University of Technology | 1.95× | Business & Career |
| Glashütte | 1.69× | Travel & Leisure |
| Jaguar F-Pace | 2.34× | Cars & Mobility |
| Information sensitivity | 1.88× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 1.71× | Music & Radio |
| Hatten | 1.87× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Throne of Glass | 1.9× | Literature |
| Carrie (novel) | 1.81× | Literature |
| Preacher (comics) | 2.13× | Literature |
| Glamis | 1.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.4 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.4% |
| Austria | 13.2% |
| Switzerland | 0.5% |
See Denn's audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Denn's have in Germany?
Denn's has an estimated audience of 2,483,840 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Denn's fans?
60.6% of Denn's fans are female, 39.4% are male, with an average age of 40.0 years.
Which brands do Denn's fans like most?
Denn's fans show strongest brand affinity for Stradivarius (1.52×), Home Delivery (1.64×), and Cachorro (1.84×) over the country average.
Where do Denn's fans live in Germany?
Denn's fans in Germany are most concentrated in Bayern (reach 558,539), Nordrhein-Westfalen (reach 543,346), and Baden-Württemberg (reach 438,529). These three regions account for the largest share of the active audience.
What other brands do Denn's fans also like?
Beyond Denn's itself, the audience over-indexes on Home Delivery (1.64×), Cachorro (1.84×), Esra Erol (2.71×), and Keeper (password manager) (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.