Penny Audience in Germany
Penny has an estimated audience of 9,507,052 people in Germany. 58.5% are female, 41.5% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Handball-Bundesliga, Netto Marken-Discount, Tagesschau, Western Union, Woolworths.
The average Penny fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Handball-Bundesliga, Netto Marken-Discount, Tagesschau, with strongest over-indexing on Handball-Bundesliga (12.46× the country average). Demographically, the Penny audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Penny fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.9 |
| Estimated audience size | 9,507,052 |
Audience persona
The typical Penny fan in Germany is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,200,930 | 1.06× |
| Baden-Württemberg | 1,479,779 | 1.14× |
| Bayern | 1,189,830 | 0.78× |
| Niedersachsen | 922,109 | 1× |
| Hessen | 708,105 | 0.98× |
| Rheinland-Pfalz | 472,891 | 0.99× |
| Sachsen | 459,091 | 0.98× |
| Berlin | 453,219 | 1.07× |
| Schleswig-Holstein | 427,444 | 1.25× |
| Hamburg | 394,836 | 1.84× |
| Brandenburg | 239,349 | 0.81× |
| Sachsen-Anhalt | 225,434 | 0.92× |
| Mecklenburg-Vorpommern | 183,355 | 1.01× |
| Thüringen | 133,189 | 0.55× |
| Bremen | 96,858 | 1.19× |
| Saarland | 52,431 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 12.46× | Sports |
| Netto Marken-Discount | 2.67× | Shopping |
| Tagesschau | 2.2× | Movies & TV |
| Western Union | 4.34× | Business & Career |
| Woolworths | 3.42× | Shopping |
| Satire | 3.75× | Literature |
| Bedroom furniture | 3.67× | Home & Garden |
| German television comedy | 4.48× | Movies & TV |
| Transfermarkt | 2.18× | Sports |
| Hygiene | 2.56× | Beauty & Wellness |
| Freeware | 1.78× | Technology & Electronics |
| Storm of Love | 2.5× | Movies & TV |
| Vacations | 1.77× | Travel & Leisure |
| Self care | 2.17× | Health |
| North Rhine-Westphalia | 1.65× | Travel & Leisure |
| German language | 1.74× | Politics & Society |
| Headphones | 3.24× | Technology & Electronics |
| Stuttgart | 1.91× | Travel & Leisure |
| Maine Coon | 2.63× | Pets & Animals |
| Philips | 2.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.04 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.8% |
| Italy | 5.3% |
| Austria | 2.9% |
See Penny audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Penny have in Germany?
Penny has an estimated audience of 9,507,052 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Penny fans?
58.5% of Penny fans are female, 41.5% are male, with an average age of 41.9 years.
Which brands do Penny fans like most?
Penny fans show strongest brand affinity for Handball-Bundesliga (12.46×), Netto Marken-Discount (2.67×), and Tagesschau (2.2×) over the country average.
Where do Penny fans live in Germany?
Penny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,200,930), Baden-Württemberg (reach 1,479,779), and Bayern (reach 1,189,830). These three regions account for the largest share of the active audience.
What other brands do Penny fans also like?
Beyond Penny itself, the audience over-indexes on Netto Marken-Discount (2.67×), Tagesschau (2.2×), Western Union (4.34×), and Woolworths (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Penny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.