Real (hypermarket) Audience in Germany
Real (hypermarket) has an estimated audience of 2,118,695 people in Germany. 56.9% are female, 43.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Fenerbahçe S.K., Galatasaray S.K., Cumhuriyet, Henna, Dowry.
The average Real (hypermarket) fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Fenerbahçe S.K., Galatasaray S.K., Cumhuriyet, with strongest over-indexing on Fenerbahçe S.K. (14.65× the country average). Demographically, the Real (hypermarket) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Real (hypermarket) fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 38.6 |
| Estimated audience size | 2,118,695 |
Audience persona
The typical Real (hypermarket) fan in Germany is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Fenerbahçe S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 628,936 | 1.36× |
| Baden-Württemberg | 316,772 | 1.1× |
| Bayern | 295,197 | 0.87× |
| Niedersachsen | 204,493 | 0.99× |
| Hessen | 173,703 | 1.08× |
| Rheinland-Pfalz | 119,228 | 1.12× |
| Berlin | 88,730 | 0.94× |
| Sachsen | 78,834 | 0.76× |
| Schleswig-Holstein | 73,116 | 0.96× |
| Sachsen-Anhalt | 62,214 | 1.13× |
| Brandenburg | 59,912 | 0.91× |
| Hamburg | 43,552 | 0.91× |
| Thüringen | 42,770 | 0.79× |
| Saarland | 30,640 | 1.18× |
| Mecklenburg-Vorpommern | 28,449 | 0.7× |
| Bremen | 23,758 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fenerbahçe S.K. | 14.65× | Sports |
| Galatasaray S.K. | 7.11× | Sports |
| Cumhuriyet | 15.87× | News |
| Henna | 13.35× | Home & Garden |
| Dowry | 17.6× | Kids & Family |
| Habertürk | 13.69× | News |
| Rossmann | 4.48× | Shopping |
| Ipekyol | 22.31× | Shopping |
| LC Waikiki | 14.95× | Fashion & Accessoires |
| English Home | 22.16× | Shopping |
| D&R | 12.96× | Technology & Electronics |
| Trabzonspor | 7.91× | Sports |
| Baby boomers | 7.35× | Kids & Family |
| Montessori education | 9.18× | Business & Career |
| Nefis Yemek Tarifleri | 17.1× | Food & Beverages |
| Parental leave | 6.24× | Kids & Family |
| Burqini | 22.43× | Fashion & Accessoires |
| Brad Pitt | 5.75× | Movies & TV |
| Etstur | 14.82× | Travel & Leisure |
| Linens | 9.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.14 |
| Indulgence | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.9% |
| France | 11.4% |
| United States | 11.2% |
See Real (hypermarket) audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Real (hypermarket) have in Germany?
Real (hypermarket) has an estimated audience of 2,118,695 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Real (hypermarket) fans?
56.9% of Real (hypermarket) fans are female, 43.1% are male, with an average age of 38.6 years.
Which brands do Real (hypermarket) fans like most?
Real (hypermarket) fans show strongest brand affinity for Fenerbahçe S.K. (14.65×), Galatasaray S.K. (7.11×), and Cumhuriyet (15.87×) over the country average.
Where do Real (hypermarket) fans live in Germany?
Real (hypermarket) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 628,936), Baden-Württemberg (reach 316,772), and Bayern (reach 295,197). These three regions account for the largest share of the active audience.
What other brands do Real (hypermarket) fans also like?
Beyond Real (hypermarket) itself, the audience over-indexes on Galatasaray S.K. (7.11×), Cumhuriyet (15.87×), Henna (13.35×), and Dowry (17.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real (hypermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.