Rascasse Audience Intelligence

Real (hypermarket) Target Market in Germany

A data profile of the people who buy, follow and care about Real (hypermarket) in Germany — modelled from more than twelve digital signal sources. Real (hypermarket) has an estimated audience of 2,072,902 people in Germany.

#12among Supermarket in Germany#393among Brand in Germany#121in Shopping

The average Real (hypermarket) fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Fenerbahçe S.K., Galatasaray S.K., Henna, with strongest over-indexing on Fenerbahçe S.K. (14.65× the country average).

Demographically, the Real (hypermarket) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Real (hypermarket) fan in Germany is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Fenerbahçe S.K..

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real (hypermarket) profile in Germany.

Audience size
2.1M
in Germany
Gender
56.9%♀
43.1% male
Age
38.6
average years
Country rank
#3235
Brand in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Real (hypermarket)

56.9% are female, 43.1% are male, average age 38.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Real (hypermarket) audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age38.6
Estimated audience size2,072,902
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Real (hypermarket) audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Real (hypermarket) audience comes from Germany.

Worldwide audience distribution share by country for Real (hypermarket)
CountryShare
Germany41.0%
Brazil4.7%
United States4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real (hypermarket) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Real (hypermarket) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.31×
02Bremen~20K1.26×
03Saarland~30K1.25×
04Sachsen-Anhalt~70K1.23×
05Rheinland-Pfalz~100K1.19×
06Baden-Württemberg~300K1.09×
07Hessen~200K1.03×
08Niedersachsen~200K0.96×
09Schleswig-Holstein~70K0.96×
10Brandenburg~60K0.92×
11Hamburg~40K0.87×
12Berlin~80K0.85×
13Bayern~300K0.84×
14Thüringen~50K0.84×
15Sachsen~80K0.76×
16Mecklenburg-Vorpommern~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Real (hypermarket), Germany
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real (hypermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real (hypermarket) audience
#·InterestCategoryAffinity×
01BurqiniFashion & Accessoires22.43×
02IpekyolShopping22.31×
03English HomeShopping22.16×
04DowryKids & Family17.60×
05Nefis Yemek TarifleriFood & Beverages17.10×
06CumhuriyetNews15.87×
07LC WaikikiFashion & Accessoires14.95×
08Fenerbahçe S.K.Sports14.65×
09HabertürkNews13.69×
10HennaHome & Garden13.35×
11D&RTechnology & Electronics12.96×
12Tarkan (singer)Music & Radio12.39×
13SözcüNews12.11×
14Montessori educationBusiness & Career9.18×
15TrabzonsporSports7.91×
16Baby boomersKids & Family7.35×
17Galatasaray S.K.Sports7.11×
18Parental leaveKids & Family6.24×
19Brad PittMovies & TV5.75×
20RossmannShopping4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real (hypermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real (hypermarket) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
ExtroversionTHRILL1.48×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real (hypermarket) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Pet OwnershipJOY0.75×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Real (hypermarket)'s target market in Germany?

Real (hypermarket)'s target market in Germany covers an estimated 2,072,902 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Real (hypermarket) customers?

56.9% of the Real (hypermarket) audience are female, 43.1% are male, with an average age of 38.6 years.

03

Which brands do Real (hypermarket) fans like most?

Real (hypermarket) fans show strongest brand affinity for Fenerbahçe S.K. (14.65×), Galatasaray S.K. (7.11×), and Henna (13.35×) over the country average.

04

Where do Real (hypermarket) fans live in Germany?

Real (hypermarket) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Real (hypermarket) fans also like?

Beyond Real (hypermarket) itself, the audience over-indexes on Galatasaray S.K. (7.11×), Henna (13.35×), Cumhuriyet (15.87×), and Dowry (17.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

Related rankings

See Real (hypermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Real (hypermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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