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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 50, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSegmüller | 2M | 97.6% | 39.7 | 70.5% | Furniture shop |
| 2 | Pporta Möbel | 1.9M | 96.8% | 41.7 | 66.8% | Furniture shop |
| 3 | XXxxLutz | 1.8M | 41.3% | 38.7 | 75.6% | Furniture shop |
| 4 | HHabitat | 989k | 3.2% | 39.8 | 65.9% | Furniture shop |
| 5 | MMöbel Martin | 914k | 88.4% | 38.2 | 77.6% | Furniture shop |
| 6 | HHardeck | 580k | 96.4% | 39.7 | 70.5% | Furniture shop |
| 7 | JJotex | 272k | 10.8% | 39.6 | 48.8% | Furniture shop |
| 8 | IInterliving | 66k | 12.0% | 39.7 | 70.5% | Furniture shop |
| 9 | BBaby Furniture Plus Kids | 55k | 13.9% | 36.9 | 76.2% | Furniture shop |
| 10 | WWolf Möbel | 51k | 82.8% | 39.0 | 68.5% | Furniture shop |
| 11 | DDesign Within Reach | 19k | 1.1% | 38.1 | 62.2% | Furniture shop |
| 12 | IIndex Living Mall | 19k | 20.4% | 40.4 | 75.7% | Furniture shop |
| 13 | TThe Brick | 17k | 0.3% | 37.2 | 62.9% | Furniture shop |
| 14 | DDeghi | 14k | 0.1% | 39.0 | 69.1% | Furniture shop |
| 15 | BBuild.com | 11k | 1.4% | 29.7 | 50.4% | Furniture shop |
| 16 | BBohus (retailer) | 11k | 0.7% | 39.3 | 73.1% | Furniture shop |
| 17 | EEvidea | 11k | 0.6% | 36.4 | 68.7% | Furniture shop |
| 18 | NNitori | 8.2k | 0.1% | 30.7 | 52.1% | Furniture shop |
| 19 | RRaumschmiede | 6.3k | 57.1% | 42.6 | 61.2% | Furniture shop |
| 20 | MMinimum.de | 5.2k | 14.7% | 40.3 | 63.7% | Furniture shop |
| 21 | AAmerican Furniture Warehouse | 3.4k | 0.1% | 37.0 | 65.9% | Furniture shop |
| 22 | HHome&You | 1.4k | 0.1% | 38.1 | 72.9% | Furniture shop |
| 23 | IIDEmøbler | 1.1k | 2.0% | 35.5 | 100.0% | Furniture shop |
| 24 | TTanguay | 957 | 0.1% | 40.9 | 65.7% | Furniture shop |
| 25 | HHayneedle | 660 | 3.7% | 38.0 | 65.7% | Furniture shop |
| 26 | TThe Roomplace | 251 | 0.1% | 46.0 | 89.3% | Furniture shop |
| 27 | SSteinhafels | 237 | 0.0% | — | — | Furniture shop |
| 28 | IItalia Living | 228 | 1.3% | 51.5 | 70.8% | Furniture shop |
| 29 | MMultiyork | 206 | 1.2% | 49.3 | 100.0% | Furniture shop |
| 30 | BBrault & Martineau | 196 | 0.2% | 49.8 | 73.2% | Furniture shop |
| 31 | AA-meubel.nl | 181 | 0.1% | 44.8 | 81.9% | Furniture shop |
| 32 | KKitchen Cabinet Kings | 144 | 0.3% | 48.5 | 85.7% | Furniture shop |
| 33 | HH&D居家生活館 | 129 | 4.8% | 29.2 | 100.0% | Furniture shop |
| 34 | DDesigner Living | 87 | 3.5% | 36.1 | 68.1% | Furniture shop |
| 35 | MMobilmondo | 84 | 0.2% | 38.9 | 68.2% | Furniture shop |
| 36 | RRaymour & Flanigan | 44 | 0.0% | 38.0 | 73.1% | Furniture shop |
| 37 | AAmerican Signature | 43 | 0.0% | 42.7 | 68.0% | Furniture shop |
| 38 | DD'decor | 42 | 0.0% | 41.9 | 66.3% | Furniture shop |
| 39 | BBadcock Home Furniture | 38 | 0.4% | 37.0 | 63.0% | Furniture shop |
| 40 | HHavertys | 34 | 0.0% | 38.1 | 64.0% | Furniture shop |
| 41 | KKid Interiør | 34 | 0.1% | 38.6 | 77.1% | Furniture shop |
| 42 | GGallery Furniture | 32 | 0.0% | 37.8 | 69.6% | Furniture shop |
| 43 | DDiva Salotti | 29 | 0.6% | 38.8 | 68.7% | Furniture shop |
| 44 | FFurniture Mall | 26 | 0.0% | 27.3 | 64.5% | Furniture shop |
| 45 | CConn's | 9 | 0.0% | 34.9 | 68.0% | Furniture shop |
| 46 | DDot & Bo | 9 | 0.3% | 34.1 | 100.0% | Furniture shop |
| 47 | AArt Van | 6 | 0.0% | 34.1 | 66.4% | Furniture shop |
| 48 | BBEL Furniture | 6 | 0.0% | 37.4 | 61.5% | Furniture shop |
| 49 | PPottery Barn Teen - PBteen | 5 | 2.1% | 33.4 | 100.0% | Furniture shop |
| 50 | MMor Furniture | 3 | 0.0% | 29.6 | 42.9% | Furniture shop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular furniture shops compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each furniture shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest furniture shop in Germany?
Segmüller currently leads with an estimated audience of 2M people in Germany.