XxxLutz Target Market in Germany
A data profile of the people who buy, follow and care about XxxLutz in Germany — modelled from more than twelve digital signal sources. XxxLutz has an estimated audience of 1,637,766 people in Germany.
The average XxxLutz fan in Germany is 38.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Möbel Höffner, IKEA, JYSK, with strongest over-indexing on Möbel Höffner (9.4× the country average).
Demographically, the XxxLutz audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical XxxLutz fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Möbel Höffner.
At a glance
The key figures that characterise the XxxLutz profile in Germany.
Search interest · 12-month trend
Customer demographics of XxxLutz
75.6% are female, 24.4% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 38.1 |
| Estimated audience size | 1,637,766 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide XxxLutz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 39.8% |
| Austria | 23.7% |
| India | 11.0% |
Geography
Where the XxxLutz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~600K | 2.09× | |
| 02 | Baden-Württemberg | ~400K | 1.57× | |
| 03 | Hessen | ~200K | 1.40× | |
| 04 | Niedersachsen | ~200K | 1.28× | |
| 05 | Schleswig-Holstein | ~70K | 1.20× | |
| 06 | Rheinland-Pfalz | ~100K | 1.15× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.09× | |
| 08 | Hamburg | ~40K | 1.01× | |
| 09 | Mecklenburg-Vorpommern | ~30K | 0.96× | |
| 10 | Bremen | ~10K | 0.91× | |
| 11 | Thüringen | ~30K | 0.66× | |
| 12 | Brandenburg | ~30K | 0.61× | |
| 13 | Sachsen-Anhalt | ~20K | 0.57× | |
| 14 | Saarland | ~10K | 0.57× | |
| 15 | Berlin | ~40K | 0.49× | |
| 16 | Sachsen | ~40K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the XxxLutz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Möbel Höffner | Home & Garden | 9.40× | ||
| 02 | JYSK | Home & Garden | 4.95× | ||
| 03 | LED lamp | Home & Garden | 4.51× | ||
| 04 | Pillow | Home & Garden | 3.55× | ||
| 05 | Höffner | Home & Garden | 3.30× | ||
| 06 | IKEA | Home & Garden | 3.22× | ||
| 07 | Deichmann | Shopping | 2.84× | ||
| 08 | Ernsting's family | Shopping | 2.75× | ||
| 09 | C&A | Shopping | 2.57× | ||
| 10 | TK Maxx | Shopping | 2.16× | ||
| 11 | Kitchen | Home & Garden | 2.11× | ||
| 12 | Bonprix | Shopping | 2.08× | ||
| 13 | Rossmann | Shopping | 2.01× | ||
| 14 | Netto Marken-Discount | Shopping | 1.97× | ||
| 15 | REWE | Shopping | 1.96× | ||
| 16 | Lidl | Shopping | 1.64× | ||
| 17 | Obi (store) | Shopping | 1.59× | ||
| 18 | H&M | Shopping | 1.56× | ||
| 19 | Furniture | Home & Garden | 1.54× | ||
| 20 | Kaufland | Shopping | 1.50× |
Personality of the XxxLutz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Quality Awareness | PREMIUM | 1.60× | |
| DIY Mentality | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Sports Activity | POWER | 0.90× |
Frequently asked questions
Who is XxxLutz's target market in Germany?
XxxLutz's target market in Germany covers an estimated 1,637,766 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of XxxLutz customers?
75.6% of the XxxLutz audience are female, 24.4% are male, with an average age of 38.1 years.
Which brands do XxxLutz fans like most?
XxxLutz fans show strongest brand affinity for Möbel Höffner (9.4×), IKEA (3.22×), and JYSK (4.95×) over the country average.
Where do XxxLutz fans live in Germany?
XxxLutz fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do XxxLutz fans also like?
Beyond XxxLutz itself, the audience over-indexes on IKEA (3.22×), JYSK (4.95×), Deichmann (2.84×), and REWE (1.96×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See XxxLutz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for XxxLutz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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