XxxLutz Audience in Germany
XxxLutz has an estimated audience of 1,789,191 people in Germany. 67.9% are female, 32.1% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Gil Ofarim, Progressive rock, Saving.
The average XxxLutz fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Gil Ofarim, with strongest over-indexing on Rossmann (2.08× the country average). Demographically, the XxxLutz audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics of XxxLutz fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.1 |
| Estimated audience size | 1,789,191 |
Audience persona
The typical XxxLutz fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 627,018 | 2.18× |
| Nordrhein-Westfalen | 439,149 | 1.12× |
| Baden-Württemberg | 379,798 | 1.56× |
| Niedersachsen | 220,380 | 1.27× |
| Hessen | 198,350 | 1.45× |
| Rheinland-Pfalz | 102,319 | 1.14× |
| Schleswig-Holstein | 73,586 | 1.15× |
| Sachsen | 42,964 | 0.49× |
| Berlin | 40,637 | 0.51× |
| Hamburg | 39,741 | 0.98× |
| Mecklenburg-Vorpommern | 32,073 | 0.94× |
| Brandenburg | 30,007 | 0.54× |
| Thüringen | 29,855 | 0.65× |
| Sachsen-Anhalt | 26,242 | 0.57× |
| Bremen | 13,924 | 0.91× |
| Saarland | 12,015 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.08× | Shopping |
| Home Office | 2.07× | Business & Career |
| Gil Ofarim | 1.53× | Music & Radio |
| Progressive rock | 1.81× | Music & Radio |
| Saving | 1.58× | Business & Career |
| Mothercare | 1.51× | Kids & Family |
| Bank account | 1.85× | Business & Career |
| Figure painting (hobby) | 2.57× | Arts & Culture |
| Emil Nolde | 3.26× | Arts & Culture |
| Haitian Vodou | 1.77× | Politics & Society |
| Information sensitivity | 2.94× | Technology & Electronics |
| Ireen Sheer | 1.58× | Music & Radio |
| Durban University of Technology | 2.71× | Business & Career |
| Ipekyol | 2.16× | Shopping |
| Cachorro | 1.82× | Pets & Animals |
| Headhunters (film) | 2.37× | Movies & TV |
| Esra Erol | 2.58× | Movies & TV |
| Soldering iron | 2.47× | Home & Garden |
| Roger Federer | 1.58× | Sports |
| Vijesti.ba | 1.7× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.57 |
| Creativity | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.7% |
| Austria | 23.2% |
| India | 9.4% |
See XxxLutz audiences in other countries
More Furniture shop audiences in Germany
- Segmüller (2,011,871)
- porta Möbel (1,636,886)
- Habitat (1,186,868)
- Hardeck (616,182)
- Jotex (183,264)
Frequently asked questions
How many fans does XxxLutz have in Germany?
XxxLutz has an estimated audience of 1,789,191 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of XxxLutz fans?
67.9% of XxxLutz fans are female, 32.1% are male, with an average age of 40.1 years.
Which brands do XxxLutz fans like most?
XxxLutz fans show strongest brand affinity for Rossmann (2.08×), Home Office (2.07×), and Gil Ofarim (1.53×) over the country average.
Where do XxxLutz fans live in Germany?
XxxLutz fans in Germany are most concentrated in Bayern (reach 627,018), Nordrhein-Westfalen (reach 439,149), and Baden-Württemberg (reach 379,798). These three regions account for the largest share of the active audience.
What other brands do XxxLutz fans also like?
Beyond XxxLutz itself, the audience over-indexes on Home Office (2.07×), Gil Ofarim (1.53×), Progressive rock (1.81×), and Saving (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for XxxLutz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.